Škoda brews up innovation with ‘Curiosity Fuel’ coffee

25. dubna 2024

Škoda Auto has introduced its own ‘Curiosity Fuel’ coffee at its Czech plants. The coffee, which is grown, roasted and packaged specially for the car manufacturer, preserves the local environment and supports fair and secure wages for local workers by adhering to Rainforest Alliance principles. Additionally, the coffee aims to ‘fuel curiosity’ about sustainable practices along the entire value chain.

Curiosity Fuel: the origin of the name and beans

By switching to Curiosity Fuel coffee at its Czech plants, Škoda Auto is highlighting the interconnectedness of the entire value chain and fostering curiosity about new, sustainable solutions. The coffee beans come from carefully selected family farms in India and Tanzania. Curiosity Fuel is produced following Rainforest Alliance principles, reflecting adherence to socially and ecologically responsible practices and respecting nature and farmers throughout the production and delivery process. These local farms are committed to preserving biodiversity and ensuring fair treatment and proper wages for their workers.

Škoda Auto is responsible for the Indian market within the Volkswagen Group. As a socially and economically responsible employer in the country, the company plans to support a school near the plantations by improving their infrastructure.

This commitment to collaboration is outlined in a Memorandum of Understanding, which also ensures compliance with the Rainforest Alliance Certification for the cultivation, supply, and roasting of Curiosity Fuel coffee. The document was signed by representatives of Škoda Auto and its project partners, Jablum Czech and Neralu Plantation Private Limited.

Closing the loop: the story of Curiosity Fuel goes beyond coffee

In line with circular economy principles, Škoda Auto is also using the coffee bean husks. In collaboration with its supply partner Bader, the carmaker has developed a process in which this byproduct is used for tanning the leather seat covers of the Škoda Kodiaq and Octavia models in the Suite Design Selection from summer onwards. Moreover, Škoda Auto is exploring other sustainable tanning solutions; for example, the leather for the L&K variant of the Superb is tanned using wastewater from olive oil processing.

Škoda considers sustainability to be a transformative process and takes a holistic approach that benefits the environment and all stakeholders. As an automaker, Škoda is committed to minimising the environmental footprint of its business activities across the entire value chain to drive sustainable growth and promote circular economy principles. This encompasses products, supply chains, production, retail, and the environments in which the company operates.

Latest news