For the fourth consecutive year, Škoda Auto is the official main partner of the world’s most prestigious women’s cycling race, the Tour de France Femmes avec Zwift.
For the fourth consecutive year, Škoda Auto is the official main partner of the world’s most prestigious women’s cycling race, the Tour de France Femmes avec Zwift.
From 26 July to 3 August, a total of 154 riders in 22 teams will set off on a route that is longer and more demanding than ever: 1,165 kilometres across nine stages, traversing France from Brittany in the west to the Alps in the east.
This year’s course includes sections through the Massif Central and the Savoie Alps, with riders tackling a record total ascent of 17,240 metres. Škoda Auto will provide the organisers with a fleet of 32 fully electric and plug-in hybrid vehicles.
Race Director Marion Rousse will oversee the event from her ‘Red Car’, a new all-electric Enyaq. Fans can follow race updates and behind-the-scenes stories at WeLoveCycling.com, where the ‘Find Your Tour’ section offers tips and advice. Further news and insights are also available via the new club on the WLC Magazine Instagram profile.
This year’s Tour de France Femmes avec Zwift is set to be the most challenging edition to date, both in terms of distance and elevation. Škoda Auto has supported the race as the official main partner since its inaugural year, and this year will supply organisers with a fleet of 32 electrified vehicles: fully electric Enyaq models and plug-in hybrid Superb iV cars. The new Enyaq, specially equipped with advanced communications technology, will serve as the Red Car for Race Director Marion Rousse, who will oversee the action from the front of the peloton.
Škoda Auto is the longstanding sponsor of the Green Jersey for the leader of the points classification and also provides the trophy for the points classification winner. This year’s cup, crafted from green crystal, features a special Škoda logo commemorating the brand’s 130th anniversary. The trophy was created by the Škoda Design department.
During the race, fans can visit a mobile café set up in the all-electric Škoda Elroq. In addition, Škoda will showcase the Elroq Respectline, which highlights the brand’s core values of respect, diversity and inclusion.
Fans can follow the race and enjoy behind-the-scenes insights at WeLoveCycling.com, where the ‘Find Your Tour’ section offers tips, advice and competitions. Updates will also be available via a new club on the platform’s Instagram profile.
Bicycles have been linked to Škoda Auto’s heritage for 130 years, and supporting cycling remains one of the pillars of its sponsorship activities. Last year, Škoda Auto extended its partnership with the organiser A.S.O. until 2028, supporting numerous top-level men’s and women’s races each year. The agreement covers major stage races such as the Tour de France and Vuelta a España, as well as classic events like Paris–Roubaix and Liège–Bastogne–Liège.
In May this year, Škoda announced it would become a partner for two further flagship events of the International Cycling Union (UCI) for the next two seasons: the Mountain Bike World Championships and the Gravel World Championships. Škoda Auto also sponsors leading domestic cycling races, including L’Etape Czech Republic by Tour de France, Road Classics, and the Prima Cup.