Škoda has become the first European automotive brand to offer an Amazon car showroom that seamlessly integrates real-time new car stock availability where customers are. Through this new venture with Amazon, UK customers can browse the full Škoda range, check local availability, request a test drive, and explore finance options - all before visiting a chosen Škoda retailer to make a purchase and enjoying a ‘click to drive’ experience.
The innovative showroom highlights Škoda’s commitment to making it simpler and more convenient for customers to find a new car. By joining forces with Amazon, Škoda is enhancing the browsing experience, providing customers with all the information they need in a familiar online environment before making their decision.
The online Škoda showroom showcases the brand’s complete model range, from the compact Fabia supermini, to the multi award-winning Kodiaq family SUV, as well as Škoda’s fully electric models, including the new Elroq and Enyaq.
According to a recent national survey of 2,000 UK adults, commissioned by Škoda UK, 47% of potential customers value being able to research from home when buying a new car.
However, the Škoda survey highlights the ongoing importance of physical interaction before purchasing a car. While 82% of respondents prefer some form of in-person engagement, 78% consider a test drive as essential. Expert knowledge (47%), product demonstrations (36%), and face-to-face interaction were also cited as key factors influencing their decision.
The survey reveals British consumers’ shopping habits. With 77% of respondents spending up to two hours a day browsing online, the appeal of digital convenience is clear: 59% cited ease and simplicity as their main reason for shopping this way. This highlights a key insight in the context of car buying - customers crave convenience, but also the added reassurance of a physical car dealership experience.
This blend of digital exploration and real-world reassurance is exactly what Škoda’s new Amazon showroom aims to deliver.
It’s a ‘click to drive’ experience that combines the best of digital convenience with the reassurance of face-to-face dealership support.
Customers start their journey at the Amazon.co.uk site or via the Amazon app on their smartphone or tablet. Once they have compared features and found their perfect Škoda model, they are connected to their preferred retailer who they can visit to arrange finance, agree any part-exchanges and, most importantly, set a collection date.
The Škoda Amazon showroom is now live at amazon.co.uk/skoda