Škoda Auto as main partner of Prague Pride 2025

This year’s festival centred on the theme ‘Where is my home?’, prompting reflection on safety, acceptance and belonging. LGBTQ+ people often encounter prejudice, restrictive norms and rejection – challenges that resonate with many other communities across society. As an event partner, Škoda hosted an event stand, where it presented its diversity and inclusion initiatives alongside selected vehicles. Karsten Schnake, Board Member for Procurement and sustainable-development advocate, joined employees at the event. The Škoda Proud employee group participated in numerous activities as well as walking in Saturday’s main parade.

Visitors could also view the all-electric Škoda Elroq Elroq Respectline. Displayed on a floating pontoon on Střelecký Island on Vltava River, the rainbow-themed vehicle drew significant attention and later joined the parade. Created earlier this year to emphasise Škoda’s commitment to mutual respect, diversity and inclusion, the show car had already featured prominently during European Diversity Month in May, highlighting the importance of human rights and fair treatment for all.

Škoda Auto has long advocated for diversity, inclusion and fair treatment in the workplace, and has been a signatory to the European Diversity Charter since 2019. Its efforts have earned multiple accolades, most recently the Pride Business Forum’s Award in Bronze category for LGBTQ+ Friendly Employer. The judging panel appreciated the company’s balanced performance across all assessed areas and praised the proactive contribution of the Škoda Proud employee group.

Diversity, equality and inclusion (DEI) form an integral part of Škoda Auto’s broader environmental, social and governance (ESG) strategy. In the latest independent ESG assessment, the company recorded an above-average DEI score of 94%. Further details are available in the latest Diversity Annual Report published in May.