It's our passion for life on two wheels that's driven us to be where we are today - and we want to use this to inspire others to saddle up.
Whether you are brand new to cycling, or a seasoned veteran, there are plenty of exciting ways to hop on the bike and reap the benefits of cycling.
Looking to get healthier, fitter and have more energy? Perhaps you’re looking for a healthy and convenient way to get to work every day; or simply a way to get out and meet new people.
The reasons to start cycling can be different and you should find your own, but independent of your motivation to jump on a bike for the first time in your life or after a long time, the satisfaction this sport will give to those who try is the same. This feeling is shared between all cyclists; amateurs and professionals alike.
Cycling is an accessible sport to people of all ages and fitness levels. It’s a great, low-impact mode of exercise that can be practiced almost anywhere.All you need is a bike – and maybe some water for the ride!
When you’re starting out, remember to take it slow. Start with easy routes and shorter rides, and build from there.
Get wise to the rules before cycling in urban city areas or on roads with traffic. The Highway Code for cyclists is a good place to start.
You’ll be surprised how much can be done just by pedaling in terms of your health. Or if you already cycle, there might be other people in your surroundings who you’d like to persuade to starts doing this amazing sport with you.
We get it - finding the energy and motivation to stay on track can be a challenge.
Not only that, but it can be hard to find the time to get out and ride regularly - especially in today’s busy world.
If you enjoy cycling and want to make it a bigger part of your lifestyle, then one of our tips could help. There are small changes in our everyday habits that can improve our body conditioning even when you are not on your bike.
A training plan can also help you build the momentum slowly and give your body time to adapt and grow stronger.
Whatever you're level Strava lets you track your rides, check out other people's activity and even follow the professionals. Join our Strava club by clicking here.
If you’ve got a taste for the two wheels already and cannot leave your bike, we’d love to share with you some of the exciting events we are supporting this year.
You might be an endurance cyclist, a keen mountain biker or just committed to getting out whenever you can. Either way, our tips and events could help you push yourself harder towards your goals and meet other enthusiasts along the way.
Pre-workout nutrition explained in 60s. The food you eat before exercise can boost performance, protect muscle mass and even speed up recovery.
Our cycling program designed to give aspiring female riders the opportunity to ride and train under the mentorship of 14-time gold winning Paralympian cyclist Dame Sarah Storey.