Driver's Seat Initiative

INTRODUCTION

We like to celebrate people who show a Driven by Something Different attitude - independently minded people who are confident in their own skin and want to make a positive impact on the world around them. As part of this celebration, we are proud to launch the ŠKODA Driver’s Seat Initiative.

The initiative was launched in partnership with the Prince's Trust and Paloma Faith who herself was helped by the Trust when she was a teenager.

CASE STUDIES

Find out how our young recruits for 2018 got on in the ŠKODA Driver’s Seat Initiative.

The 'Champions' of the ŠKODA Driver's Seat Initiative will help motivate and inspire those who are chosen to take part in the initiative.

The ‘Champions’ of the ŠKODA Driver’s Seat Initiative will help motivate and inspire those who are chosen to take part in the initiative

PALOMA FAITH

Singer, songwriter and actress

Paloma embodies the Driven by Something Different attitude and is a current Prince’s Trust Ambassador. She says, “The Prince’s Trust is a charity that is close to my heart.”

ALEX DEELEY

DRIVER’S SEAT CHAMPION

Once homeless and unemployed, the Get Started programme helped Alex Deeley build his skills and confidence to turn his life around. Now keen to help other young people make a positive change to their future, Alex will be one of the Driver’s Seat Champions for 2018.

TRACEY TAYLOR

PEOPLE DEVELOPMENT MANAGER, ŠKODA UK

Involved in the Prince’s Trust as part of her graduate programme, Tracey has worked to help the unemployed and people with learning difficulties from an early age. Tracey has also supported a number of school based initiatives in the local community.

© The Prince’s Trust 2018. The Prince’s Trust is a registered charity, incorporated by Royal Charter (RC000772). Principal office: Prince’s Trust House, 9 Eldon Street, London, England EC2M 7LS. Registered charity number in England and Wales (1079675) and Scotland (SC041198).