Driver's Seat Initiative

The idea is to inspire people to make their own kind of music

- Paloma Faith

Introduction

We like to celebrate people who show a Driven by Something Different attitude - independently minded people who are confident in their own skin and want to make a positive impact on the world around them. As part of this celebration, we are proud to launch the ŠKODA Driver’s Seat Initiative.

The initiative was launched in partnership with the Prince's Trust and Paloma Faith who herself was helped by the Trust when she was a teenager.

 
 

Our Mission

ŠKODA are looking for people aged 16-25 who show a Driven by Something Different attitude, have a passion for the arts and want to gain new skills to better themselves and their community. If selected, our young recruits are invited to attend a 5 day 'Get Started' programme, in collaboration with the Prince's Trust.

The 5-day course will equip our young recruits with the skills and confidence to go on to achieve their goals. Each course culminates in a group activity to showcase what they have learned over the week and celebrate their achievements. In the 6 months following, our Driver's Seat Initiative Champions will keep in touch with the participants, to help them achieve their ambitions.

Case Studies

Find out how our young recruits for 2018 got on in the ŠKODA Driver’s Seat Initiative

Guardian Labs Partnership video
 
Guardian Labs Partnership video  
Guardian Labs Partnership video  

The 'Champions' of the ŠKODA Driver's Seat Initiative will help motivate and inspire those who are chosen to take part in the initiative.
We are looking for 16-25 year olds who are not engaged in education, employment or training, who show a Driven by Something Different attitude and want to gain skills in the arts to better themselves and their community.

Meet the ŠKODA Driver's Seat Initiative Champions

The ‘Champions’ of the ŠKODA Driver’s Seat Initiative will help motivate and inspire those who are chosen to take part in the initiative

Paloma Faith

Paloma embodies the Driven by Something Different attitude and is a current Prince’s Trust Ambassador. She says, “The Prince’s Trust is a charity that is close to my heart.”

Paloma Faith
Singer, songwriter and actress
Alex Deeley

Once homeless and unemployed, the Get Started programme helped Alex Deeley build his skills and confidence to turn his life around. Now keen to help other young people make a positive change to their future, Alex will be one of the Driver’s Seat Champions for 2018.

Alex Deeley
Driver’s Seat Champion
Tracy Taylor

Involved in the Prince’s Trust as part of her graduate programme, Tracey has worked to help the unemployed and people with learning difficulties from an early age. Tracey has also supported a number of school based initiatives in the local community.

Tracey Taylor
People Development Manager, ŠKODA UK

We are looking for 16-25 year olds who are not engaged in education, employment or training, who show a Driven By Something Different attitude and want to gain skills in the arts to better themselves and their community.