CYCLING

WHY WE RIDE

Our story began with a bicycle.

Before even dreaming about making cars, the bike was our cornerstone. Our origin story. We carry cycling in our DNA. We will always be cyclists at heart, and support those like us―professionals and hobbyists alike.

Today ŠKODA continues in this tradition not only as the biggest sponsor of Tour de France and other cycling events, but by celebrating cyclists of all genders, backgrounds and abilities with our online cycling magazine WeLoveCycling.com and numerous initiatives to get more people riding. Not to mention our bike-friendly car design and intelligent cycling accessories.

THIS IS OUR TIME

Cycling has no gender. It’s time to close the gender gap in cycling.

At ŠKODA, we are driven by something different. We believe everybody deserves an equal opportunity and celebrate those who are brave enough to challenge the status quo and go their own way.

Alongside our partners Dame Sarah Storey, Juliet Elliott, Hannah Barnes and Adam Michael Blythe we're shining a light on women's cycling because we believe the joy of riding a bike should be universal.

ŠKODA Cycling

Brought to you by ŠKODA AUTO.

With strong cycling connections in our roots, ŠKODA is committed to making the sport more widely enjoyed by women and men alike. It’s our passion for life on two wheels that’s driven us to be where we are today―and we want to use this to inspire others to saddle up. Through our new #ThisIsOurTime campaign, we’re encouraging women―and anyone new to cycling―to discover the fun and exhilaration of life on two wheels. Follow the journey at @skodauk We Love Cycling is an online magazine that brings you original stories, fresh videos and special reports from the wide world of cycling. brought to you by ŠKODA AUTO.