Three cheers for ŠKODA as Kodiaq, Superb and Octavia take home Auto Express New Car Awards titles

28/06/2017

The new Kodiaq, Superb and Octavia proved an unbeatable trio as ŠKODA took home three category wins at the 2017 Auto Express New Car Awards and a special award for its Reconnection advertising campaign. The awards were made at the title’s annual ceremony in central London, where the judging panel praised ŠKODA’s winning models for their quality, practicality and value for money.

Milton Keynes, 28 June 2017: Kicking off ŠKODA’s 2017 trophy haul, the new Kodiaq was named as the winner of the Best Large SUV title. In a category usually dominated by some of the biggest names in the luxury and premium car business, ŠKODA stole the show – winning over the judging panel with its high quality, intelligent design and exceptional practicality. Announcing the award, Auto Express Editor-in-Chief Steve Fowler said: “The new Kodiaq offers family-friendly practicality in a more stylish body than a conventional MPV, while features such as the slick infotainment system and all of the brand's usual Simply Clever touches combine with ŠKODA's affordable pricing to make the Kodiaq the best large SUV on sale.”

The Superb retained its crown in the Best Family Car segment, seeing off tough competition to secure a back-to-back win. Steve Fowler commented: “The Superb took the title of Best Family Car for the third year in a row thanks to its blend of practicality, efficiency and tech at affordable prices. Plenty of legroom inside allied to a big boot mean few families will need more room, while Skoda's Simply Clever touches ensure the Superb will integrate into your family's life without fuss.”

The Octavia completed ŠKODA’s triple crown of 2017 Auto Express titles with the the Estate version securing the Estate Car of the Year title. Explaining why the recently updated Octavia stood head and shoulders above the competition, Steve Fowler said: “With its 610-litre load bay, the Octavia delivers what an estate car should, offering plenty of practicality and versatility. But the Skoda is far from just a big box. Affordable prices mixed with a decent level of kit on most models and an efficient line-up of engines means the Octavia Estate won't break the bank to buy or run.”

Widely recognised as one of the most influential awards in the automotive industry, the Auto Express New Car Awards has consistently named ŠKODA as a stand-out performer in key category sectors. The brand has won an incredible 11 category titles over the course of the last five years (six in the last two years) – including an overall Car of the Year title for the Citigo.

And it’s not just new ŠKODAs that have been recognised by Auto Express in 2017. The Superb was named as the most satisfying car to own in the title’s annual Driver Power satisfaction survey, with the Yeti hot in its wheel tracks in second place, while the brand’s Reconnection campaign walked away with the award for Best Integrated Advertising Campaign 2017.

Further information about the 2017 Auto Express New Car Awards can be found online or in a special edition of the magazine published today (June 28).

ŠKODA has taken home the double at the annual Fleet World Honours. The ŠKODA Superb won the accolade for Best Upper Medium Car for an impressive third consecutive year, and the recently launched seven-seat Kodiaq took the title of Best Large Family Car of the Year.
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ŠKODA has today announced a new partnership with leading UK artist Paloma Faith, in the brand’s next installment of its Driven by Something Different campaign.
ŠKODA has continued its winning streak at the What Car? Awards, driving off with two category wins and no fewer than five price point victories. Widely regarded as the ‘Oscars’ of the automotive world, the 2018 What Car? Awards are among the most coveted in the industry. The new Octavia and Superb once again proved unbeatable in the eyes of the What Car? judging panel – with both models repeating their victories in their respective sectors.
ŠKODA UK has ended 2017 on a high, with 79,758 vehicles new car registrations. In the face of a declining overall UK market (down 5.65 per cent to 2.54 million cars), ŠKODA has grown its share of new car registrations by 0.16 per cent to a record 3.14 per cent overall.
ŠKODA has announced pricing and specifications for the Kodiaq SportLine – the next exciting addition to the brand’s multi-award-winning SUV range. Set to deliver a sporting edge to the line-up, the SportLine model will be offered with six different engine and transmission options to provide customers with the broadest possible choice.