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Škoda Auto marks 23 years as Tour de France main partner
The 113th Tour de France gets under way on Saturday with the Grand Départ in Barcelona, Spain. Škoda Auto is the main partner of the world’s most famous cycling race for the 23rd consecutive year and will present its two new all-electric models to the public for the first time: the Škoda Epiq and the new flagship Škoda Peaq. The Peaq SUV will serve as Race Director Christian Prudhomme’s ‘Red Car’ on 12 of the 21 stages. For the remaining stages, he will use a Superb iV plug-in hybrid as his mobile command centre.
Škoda wins three 2026 Auto Express New Car Awards
Škoda has continued its remarkable winning streak at the Auto Express New Car Awards by taking no fewer than three coveted category wins. The Superb, Elroq and Kodiaq were recognised as the very best in their respective sectors, with the Kodiaq recording its seventh win in nine years.
Škoda reveals Peaq seven-seat interior concept
Škoda Auto has unveiled interior design sketches of its all-new electric seven-seater flagship, the Škoda Peaq. The illustrations show a cabin that combines generous space and clean architecture and provides a lounge-like atmosphere shaped by comfortable materials and an intuitive user interface. The world premiere will take place in Monnetier-Mornex, France, on 23 June 2026 at 18:25.
Škoda Appoints Chris Froome as Cycling Ambassador
Škoda Auto has appointed Chris Froome, one of the world’s most successful road cyclists, as an international Brand Cycling Ambassador. The renowned rider will take part in a range of Škoda cycling activities, including those around the upcoming Tour de France. He will make his first appearance in his new role at the world premiere of the all-new electric Škoda Peaq on 23 June.
Low Costs, High Praise: Enyaq Wins Running Costs Award
The Škoda Enyaq has added to its remarkable tally of industry accolades by taking the Best Car for Running Costs award at the annual Auto Trader Drivers’ Choice Awards. The award, which was voted for by owners, highlights the Enyaq’s exceptional efficiency, long driving range and value for money – qualities that Škoda buyers have come to expect.
Škoda launches production of the new Epiq in Pamplona
Series production of Škoda’s new all-electric entry model, the Epiq, has begun at the Volkswagen Navarra plant in Pamplona, Spain. As part of the Electric Urban Car Family from the Volkswagen Brand Group Core (BGC), this marks an important step in strengthening synergies within the BGC: all four models from CUPRA, Volkswagen and Škoda will be produced at plants in Spain.
Škoda unveils all new electric seven-seater Peaq sketches
Škoda Auto has revealed exterior sketches of its all-new electric seven-seater Peaq. The new flagship SUV’s visual presence is defined by clearly defined surfaces, precise lines, and distinctive lighting elements. The world premiere will take place in Monnetier-Mornex, France, at 18:25 on 23 June 2026.
Škoda reveals Epiq interior and sets premiere date
Škoda Auto is offering a first glimpse of the interior of the new Epiq. The brand’s most affordable all-electric compact SUV is Škoda’s first series-production model to fully implement all aspects of the Modern Solid design language, focusing on clear layout and minimalist style. The world premiere will take place in Zurich at 2 p.m. on 19 May 2026.
Škoda Auto ranks as Europe’s 2nd best-selling car brand
In the first quarter of 2026, Škoda Auto continued its growth trajectory and became Europe’s second best-selling car brand*, delivering 222,500 vehicles (+17.1%) and significantly outperforming the overall market. Worldwide deliveries to customers rose 14.0% year on year to 271,900 vehicles.
*Applies to the whole of Europe (EU27+4), source: ACEA, April 23, 2026
Škoda Auto teams up with Hasbro’s PLAY-DOH brand
Škoda Auto and Hasbro, a leading games, IP and toy company, have announced a one-year collaboration featuring Hasbro’s iconic PLAY-DOH brand. The cooperation accompanies the launch campaign of the new, all-electric Škoda Epiq and is built around the use of modelling compound as a central design element. The approach reflects the campaign’s focus on creativity and playful visual storytelling and is extended beyond campaign assets through co-branded materials. First joint activities are currently under way during Milan Design Week.
