Three cheers for ŠKODA as Kodiaq, Superb and Octavia take home Auto Express New Car Awards titles

28/06/2017

The new Kodiaq, Superb and Octavia proved an unbeatable trio as ŠKODA took home three category wins at the 2017 Auto Express New Car Awards and a special award for its Reconnection advertising campaign. The awards were made at the title’s annual ceremony in central London, where the judging panel praised ŠKODA’s winning models for their quality, practicality and value for money.

Milton Keynes, 28 June 2017: Kicking off ŠKODA’s 2017 trophy haul, the new Kodiaq was named as the winner of the Best Large SUV title. In a category usually dominated by some of the biggest names in the luxury and premium car business, ŠKODA stole the show – winning over the judging panel with its high quality, intelligent design and exceptional practicality. Announcing the award, Auto Express Editor-in-Chief Steve Fowler said: “The new Kodiaq offers family-friendly practicality in a more stylish body than a conventional MPV, while features such as the slick infotainment system and all of the brand's usual Simply Clever touches combine with ŠKODA's affordable pricing to make the Kodiaq the best large SUV on sale.”

The Superb retained its crown in the Best Family Car segment, seeing off tough competition to secure a back-to-back win. Steve Fowler commented: “The Superb took the title of Best Family Car for the third year in a row thanks to its blend of practicality, efficiency and tech at affordable prices. Plenty of legroom inside allied to a big boot mean few families will need more room, while Skoda's Simply Clever touches ensure the Superb will integrate into your family's life without fuss.”

The Octavia completed ŠKODA’s triple crown of 2017 Auto Express titles with the the Estate version securing the Estate Car of the Year title. Explaining why the recently updated Octavia stood head and shoulders above the competition, Steve Fowler said: “With its 610-litre load bay, the Octavia delivers what an estate car should, offering plenty of practicality and versatility. But the Skoda is far from just a big box. Affordable prices mixed with a decent level of kit on most models and an efficient line-up of engines means the Octavia Estate won't break the bank to buy or run.”

Widely recognised as one of the most influential awards in the automotive industry, the Auto Express New Car Awards has consistently named ŠKODA as a stand-out performer in key category sectors. The brand has won an incredible 11 category titles over the course of the last five years (six in the last two years) – including an overall Car of the Year title for the Citigo.

And it’s not just new ŠKODAs that have been recognised by Auto Express in 2017. The Superb was named as the most satisfying car to own in the title’s annual Driver Power satisfaction survey, with the Yeti hot in its wheel tracks in second place, while the brand’s Reconnection campaign walked away with the award for Best Integrated Advertising Campaign 2017.

Further information about the 2017 Auto Express New Car Awards can be found online or in a special edition of the magazine published today (June 28).

Scala Interior
A design sketch provides a first glimpse of the interior of the new ŠKODA SCALA. The new compact model will be the first ŠKODA to feature the latest infotainment generation with a free-standing display positioned high up, in the driver’s immediate field of vision. The optional Virtual Cockpit has the biggest display in its class. In addition to new interior trims and premium materials the SCALA also offers a generous amount of interior space, along with the largest luggage compartment in this segment, at 467 litres.
Scala
Following on from the first silhouette images, ŠKODA reveals the name of its new model – the ŠKODA SCALA. The name derives from the Latin word ‘SCALA’ which means ‘stairs’ and is a step forward for the Czech car manufacturer in the compact hatch segment. The SCALA is the first ŠKODA production model in Europe to carry the ŠKODA name in lettering across the centre of the tailgate and replaces the ŠKODA logo.
ŠKODA dials into the future with new Virtual Cockpit option
ŠKODA is introducing a new, fully programmable digital instrument panel to its KAROQ, OCTAVIA, SUPERB and KODIAQ ranges - giving the customers the option to replace traditional analogue dials and gauges with a high-definition electronic display for the first time.
ŠKODA AUTO continues on the road to success. From January to the end of September, the car manufacturer increased its worldwide deliveries to customers by 7.8% year-on-year to a new record of 939,100 vehicles. ŠKODA AUTO also achieved sales revenue of 12.6 billion euros, an increase of 2.1% and the best result in the company’s history. The operating profit of 1.1 billion euros remained high in the first three quarters, but was negatively influenced by high financial expenditures for new models, electromobility and higher personnel costs.
ŠKODA is releasing a silhouette picture to grant the public a first look at its future model for the popular compact class. It provides a first taste of the distinctive and dynamic design of this five-door model. This hatchback model translates the emotive design language of the study ŠKODA VISION RS, which recently attracted attention at the Paris Motor Show, into a production vehicle.

Click here to download Candice's recipe.

 

Baking fever has once again gripped the nation – and ŠKODA UK is no exception. The car manufacturer has partnered with celebrity baker and 2016 Great British Bake Off winner Candice Brown to re-imagine a delicious, small-scale replica of the iconic Fabia cake. It comes more than a decade after ŠKODA’s advert, which saw a life-size version of the Fabia car made entirely out of cake.