Superb wows UK Car of the Year judges as Hatch and Estate drive off with top awards

Superb wows UK Car of the Year judges as Hatch and Estate drive off with top awards

01/03/2016
Another week, another brace of industry accolades for the all-new ŠKODA Superb. Continuing their rich run of award successes, the Superb Hatch and Estate have been named as the best in the business in the 2016 UK Car of the Year Awards (UKCOTY).

Milton Keynes, 1 March 2016 - The Superb Hatch triumphed in the Best Family Car category – widely regarded as one of the most competitive sectors of the new car market. Selected as a clear winner by UKCOTY’s 27-strong judging panel, the Superb Hatch was praised for its exceptional comfort and high quality.

Tim Pollard, UKCOTY juror said: “Can you think of a family car delivering more space, equipment – and gloss – per pound? I can’t…”

His views were echoed by other members of the jury, with Chris Russon commenting; “The Superb Hatch has incredible quality and all-round performance, at a price that makes others wince.” Fellow juror Al Suttie added further praise, saying; “ŠKODA offers more space, comfort and quality than anyone else at this price. The Superb is best family hatch there is.”

Further proving the Superb’s strength in depth, the Estate version also took honours – loading up with the Best Estate Car title. As with the hatch, the judging panel were bowled over by the Superb Estate’s quality, comfort and practicality.

Jury member Paul Hudson felt the new Superb was; “even better than its peerless predecessor for a combination of space, quality and low running costs.”

Tim Pollard agreed, adding; “It adds amazing volume to the Superb’s already excellent qualities. There is no finer load-lugger for the money,” while Matt Joy added; “Nothing you do could ever require a car more spacious than this.”

These latest UK Car of the Year titles add to the new Superb’s impressive haul of industry and press awards. Since its UK market launch in September 2015, ŠKODA’s flagship model has been a regular on the top step of the podium, taking home five key industry titles - including What Car? Estate Car of the Year and The Sunday Times Estate Car of the Year.

Available across the ŠKODA retailer network, prices for the ŠKODA Superb Hatch start at £18,640 while the Superb Estate is priced from £19,840.

ŠKODA is offering bargain hunters incredible value on its Approved Used vehicles this April, at a series of special events across the UK.
Recording its best first quarter and strongest single month in the company’s 121-year history, ŠKODA highlights its growth in March: Between January and March 2016, the Czech automaker delivered 276,600 vehicles to customers, which is 4.3% more than in the same period last year. Delivering 106,300 units to customers worldwide in March (March 2015: 102,100; up 4.2%), the company sold more vehicles than ever before in a single calendar month. The positive developments in the core markets of China and Europe – with double-digit growth in numerous individual markets – also contributed to their record sales figures, including the significant gains of the ŠKODA Fabia, Superb and Yeti model series.
One of the most successful model series in the automotive world made its debut 20 years ago: In 1996, ŠKODA AUTO presented its Octavia saloon for the first time to international media representatives. Over the following two decades, the Octavia became a worldwide hit and is still the traditional Czech automaker’s best-selling model. The vehicle has been instrumental in the successful development of the ŠKODA brand.
​​​Make no bones about it - ŠKODA is set to become the saviour of soggy hounds across the UK thanks to the introduction of a new dog umbrella.​
The ŠKODA Superb was named ‘Best Upper Medium Car’ at the 2016 Fleet News Awards, which took place at the Grosvenor House Hotel in London last night.
ŠKODA is injecting even more colour into retailers across the country with the arrival of new Colour Edition models.