The creative focuses on ŠKODA’s new customer-led positioning, highlighting defining attitudes shared by its customers; an individual self-confidence, optimism, and a spirit that sets them apart from the predictable.
The campaign follows key moments in Wiggins‘ personal and professional life, as he reflects on his achievements; pushing himself to the limit on the peaks of northwest Wales.
Created by Fallon London, the advert is directed by acclaimed Czech film director Martin Krejci. The multi-channel campaign kicks off on 4 February with a 90 second advert which will air on ITV1 during the half time interval of the much-anticipated England vs. France Six Nations rugby match, as part of an ‘ITV Presents’ feature.
Speaking about the new advert, Sir Bradley Wiggins said; "I'm looking forward to the advert being released, ŠKODA has done a great job in capturing my journey through cycling. We are already preparing for the next ad which will take a lot to beat this one."
Kirsten Stagg, Head of Marketing for ŠKODA UK, said; "From our humble beginnings as a bicycle manufacturer to the innovative automotive brand we are today, we have always prided ourselves in being driven by something different.
"As Britain’s most decorated Olympian there is no denying Sir Bradley Wiggins‘ incredible achievements. However we chose to work with him on the campaign because of who he is and what he represents as an individual; he embodies the self-confidence, unique character and spirit which sets him apart from the rest."
To see a behind the scenes video from the ad shoot, visit here
ŠKODA's appearance at the Shanghai Motor Show 2017 (19 – 28 April) is characterized by electric change: With the Vision E study, the company provides its first brand-specific outlook on the future of individual mobility. The emotionally designed five-door SUV coupé can travel up to 500 kilometres on purely electric power and meets the level 3 requirements for autonomous driving. ŠKODA is intensively pursuing the electrification of its model range, and will be offering five purely electric models in various segments by 2025.
ŠKODA DESIGN emphasises its commitment to a distinct design identity with continuous development of its design language. Harmonious proportions, clean-cut lines, bold contours and crystalline features are combined to create a design that places a focus on precision and clarity. One of the sources of inspiration for ŠKODA's designers is Czech crystal glass art, which is characterised by outstanding craftsmanship. This yields an expressive, emotionally charged design which harmoniously combines aesthetics and functionality.
ŠKODA has announced that ordering for the new
Octavia vRS and Scout ranges will open on 1 March, with prices starting from £25,130
cylinder capacity, more power. In the ŠKODA FABIA and ŠKODA FABIA ESTATE, a 1.0
TSI engine with three cylinders and four valves is replacing the 1.2-litre
engine with four cylinders that has been used to date. The new engine offers more
power. The power output of the ŠKODA FABIA 1.0 TSI is 95 PS, while the output
of the more powerful version is at 110 PS but offers an improved torque figure of
200 Nm (previously 175 Nm). Downsizing offers another advantage: the engine’s
fuel consumption has been reduced by up to six per cent. One reason for this is
the three-cylinder engine concept with a reduced weight of the free inertial
forces and a more efficient oil pump. The revised ŠKODA FABIA and ŠKODA FABIA
ESTATE will be introduced to the public for the first time at the Geneva
International Motor Show (7-19 March 2017).
ŠKODA has delivered its two-millionth vehicle in China. The milestone vehicle is a ŠKODA SUPERB with a 1.4 TSI engine in Polar White. Werner Eichhorn, ŠKODA Board Member for Sales and Marketing, handed over the brand's flagship to customer Li Hongan in Shanghai. China is the largest single market for the long-established Czech brand. In 2017, ŠKODA is celebrating the tenth anniversary of its entry into the Chinese market.
ŠKODA is enhancing the elegant and affordable family favourites ŠKODA RAPID and ŠKODA RAPID SPACEBACK with numerous innovations. New lighting systems ensure even greater safety. Passengers are 'always online' thanks to an available WLAN hotspot. The new programme includes two efficient 1.0-TSI engines with three cylinders. The upgraded models will be presented to the public for the first time at the Geneva International Motor Show (7 – 19 March, 2017).
© ŠKODA AUTO a.s. 2017