ŠKODA UK announces strategic partnership with Sir Bradley Wiggins

09/01/2017
​ŠKODA UK and XIX Entertainment have today announced a long-term strategic partnership with Sir Bradley Wiggins.

Milton Keynes, 9 January: The three-year deal will see the former Tour de France winner and Britain’s most decorated Olympian appear in ŠKODA‘s new UK brand campaign which will be launched across TV, online, print and cinema in February.

As part of the deal, ŠKODA UK will supply Wiggins with a Superb Estate SportLine 2.0 TSI 280PS DSG.

ŠKODA started life as a bicycle company in 1895. Since then the brand‘s passion for two wheels has never wavered. Cycling has remained important to ŠKODA since that day and the brand has honoured that heritage ever since. Today, ŠKODA supports the sport through multiple event sponsorships including the Tour de France, Tour of Britain, The Women's Tour, and as vehicle partner to RideLondon.

ŠKODA is making the SUPERB an even more tempting proposition for buyers thanks to the introduction of a new SportLine Plus model and a raft of extra equipment for the SUPERB. The range expansion celebrates the incredible success of the SUPERB in the UK, and further distances ŠKODA’s award winning hatch and estate from the sector competition.
Backseat bickering and sibling squabbles have been an on-going issue for parents since the invention of children. But now, thanks to the introduction of an innovative noise-cancelling front seat headrest, parents can enjoy their journeys and concentrate on driving.
ŠKODA has launched the next instalment of its Driven by Something Different series, featuring British recording artist, Paloma Faith.
ŠKODA continues to go from strength to strength in the fleet arena with a duo of awards added to the trophy cabinet last night. The ŠKODA Superb retained its title of Best Upper Medium Car for the third-year running whilst new-comer, the Karoq, entered the fleet sector in style picking up the title of Best Mid-size SUV.
ŠKODA AUTO delivered 92,800 vehicles to customers worldwide in February, an increase of 14.3% compared to the same period of the previous year (February 2017: 81,200 vehicles), and the best February result in its 123-year history. The Czech carmaker posted particularly strong growth in China (+30.6%), Germany (+17.6%), Russia (+38.6%) and Turkey (+79.3%). In addition to the international bestseller OCTAVIA, the two SUV models KAROQ and KODIAQ also made significant contributions to the strong overall result.
ŠKODA hosted a secret gig last night to celebrate its partnership with renowned recording artist, Paloma Faith. Around 500 fans were treated to an intimate performance that included songs from her new album, The Architect, at The Round Chapel in Hackney, London.