ŠKODA posts record UK sales in 2016

06/01/2017
​ŠKODA is celebrating a record-breaking 2016 with best ever annual new car registrations in the UK.  A total of 80,372 cars were registered – up 7.6% on 2015 (74,692), giving the brand a total UK market share of 2.98% (2.84% in 2015). Every vehicle in the brand's multi award-winning model range played its part in the success.

Octavia continued to prove its pulling power as ŠKODA’s cornerstone model recorded its best-ever UK sales; 23,068 cars were registered, up 2% on 2015. More than 20% of Octavia models were badged vRS, up 18% on 2015; proving the UK’s passion for high performance models is as prevalent as ever.

ŠKODA’s flagship Superb continues to thrill new-car buyers as sales demand for the model was up an impressive 73.2%, with 10,173 registrations securing the model’s best-ever sales in the UK.

Since its launch in the UK in 2009, Yeti has built a cult status among the UK new-car buying public, and 2016 proved to be the model’s best year yet with 13,689 registrations, up 3% on 2015.

Sales for ŠKODA’s multi-award winning Fabia continued to grow with the model finding homes with 20,522 customers in 2016, up 8.5% on 2015.

ŠKODA also sold 4,826 Rapid and 8,140 Citigo models in 2016.

The brand recorded a best-ever sales performance in True Fleet. ŠKODA out-performed UK True Fleet growth by more than double to register an 11% growth on 2015 (19,295 cars). In doing so the brand secured its best-ever True Fleet market share; 3.24% (3.07% 2015).

Commenting on the record performance, Duncan Movassaghi, Director of ŠKODA UK, said: “These figures demonstrate yet again the phenomenal momentum ŠKODA is enjoying in the UK. Interest in ŠKODA cars is at a record-high. Customers have long recognised ŠKODA as a brand that delivers great quality at outstanding value for money. Now, with strong design featured on our new models, we are attracting more new customers that ever before.”

ŠKODA is making the SUPERB an even more tempting proposition for buyers thanks to the introduction of a new SportLine Plus model and a raft of extra equipment for the SUPERB. The range expansion celebrates the incredible success of the SUPERB in the UK, and further distances ŠKODA’s award winning hatch and estate from the sector competition.
Backseat bickering and sibling squabbles have been an on-going issue for parents since the invention of children. But now, thanks to the introduction of an innovative noise-cancelling front seat headrest, parents can enjoy their journeys and concentrate on driving.
ŠKODA has launched the next instalment of its Driven by Something Different series, featuring British recording artist, Paloma Faith.
ŠKODA continues to go from strength to strength in the fleet arena with a duo of awards added to the trophy cabinet last night. The ŠKODA Superb retained its title of Best Upper Medium Car for the third-year running whilst new-comer, the Karoq, entered the fleet sector in style picking up the title of Best Mid-size SUV.
ŠKODA AUTO delivered 92,800 vehicles to customers worldwide in February, an increase of 14.3% compared to the same period of the previous year (February 2017: 81,200 vehicles), and the best February result in its 123-year history. The Czech carmaker posted particularly strong growth in China (+30.6%), Germany (+17.6%), Russia (+38.6%) and Turkey (+79.3%). In addition to the international bestseller OCTAVIA, the two SUV models KAROQ and KODIAQ also made significant contributions to the strong overall result.
ŠKODA hosted a secret gig last night to celebrate its partnership with renowned recording artist, Paloma Faith. Around 500 fans were treated to an intimate performance that included songs from her new album, The Architect, at The Round Chapel in Hackney, London.