ŠKODA posts record UK sales in 2016

06/01/2017
​ŠKODA is celebrating a record-breaking 2016 with best ever annual new car registrations in the UK.  A total of 80,372 cars were registered – up 7.6% on 2015 (74,692), giving the brand a total UK market share of 2.98% (2.84% in 2015). Every vehicle in the brand's multi award-winning model range played its part in the success.

Octavia continued to prove its pulling power as ŠKODA’s cornerstone model recorded its best-ever UK sales; 23,068 cars were registered, up 2% on 2015. More than 20% of Octavia models were badged vRS, up 18% on 2015; proving the UK’s passion for high performance models is as prevalent as ever.

ŠKODA’s flagship Superb continues to thrill new-car buyers as sales demand for the model was up an impressive 73.2%, with 10,173 registrations securing the model’s best-ever sales in the UK.

Since its launch in the UK in 2009, Yeti has built a cult status among the UK new-car buying public, and 2016 proved to be the model’s best year yet with 13,689 registrations, up 3% on 2015.

Sales for ŠKODA’s multi-award winning Fabia continued to grow with the model finding homes with 20,522 customers in 2016, up 8.5% on 2015.

ŠKODA also sold 4,826 Rapid and 8,140 Citigo models in 2016.

The brand recorded a best-ever sales performance in True Fleet. ŠKODA out-performed UK True Fleet growth by more than double to register an 11% growth on 2015 (19,295 cars). In doing so the brand secured its best-ever True Fleet market share; 3.24% (3.07% 2015).

Commenting on the record performance, Duncan Movassaghi, Director of ŠKODA UK, said: “These figures demonstrate yet again the phenomenal momentum ŠKODA is enjoying in the UK. Interest in ŠKODA cars is at a record-high. Customers have long recognised ŠKODA as a brand that delivers great quality at outstanding value for money. Now, with strong design featured on our new models, we are attracting more new customers that ever before.”

Britain is experiencing a scorcher of a summer with temperatures soaring into the thirties during July. Forecasts are expected to stay sunny and hot, which is good news for sun-seekers but the heat can make family dogs feel very hot under the collar.
ŠKODA is getting into the summer spirit with a range of tempting new deals and offers on its range of award-winning cars. With significant deposit contributions of up to £3,000, finance rates as low as 3.9% representative APR and servicing packages, ŠKODA is turning up the heat on the competition and delivering fantastic value for money to customers.
It’s a case of another year, another haul of silverware for ŠKODA at the Auto Express New Car Awards. The brand recorded no fewer that three outright category wins - equalling its best ever performance at the Auto Express New Car Awards. The new KAROQ, KODIAQ and OCTAVIA all commanded their respective sectors, further reinforcing SKODA’s reputation for building some of the very best cars on the new car market.
ŠKODA AUTO CEO Bernhard Maier and Gurpratap Boparai, Managing Director of ŠKODA AUTO India Private Ltd, announced details of the ‘INDIA 2.0’ project at a press conference in New Delhi today.
The state-of-the-art emergency KAROQ follows on the wheels of ŠKODA’s renowned heritage of supplying emergency service vehicles that stretches back more than 110 years. The fully-converted rapid response KAROQ could play a significant role in blue light fleets over the coming years thanks to its versatility, comfort and value.

Emotion, dynamism and passion – ŠKODA combines all of these qualities with the ‘vRS’ initials. Even before its market launch, the Czech car manufacturer’s first high performance SUV, the ŠKODA KODIAQ vRS, proves that it can hold its own on the most challenging race track in the world. Racing driver Sabine Schmitz set the lap record for a seven-seater SUV at the Nürburgring’s legendary Nordschleife in the ŠKODA KODIAQ vRS, highlighting the car’s performance qualities. The KODIAQ vRS extends the range of vRS models in the ŠKODA line up.

 

A detailed report from the record breaking-lap with the video and photo-gallery, as well as the article with interviews with Sabine Schmitz and František Drábek, can be found on ŠKODA Storyboard. The material is freely downloadable and useable in media.