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        CITIGO 3 door
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        • Big on quality and value for money
        • A generous, flexible interior space
        • boot space251l /951l
        • up to0mpg
        • from0g/km
      • CITIGO 3 Door Monte Carlo
        CITIGO 3 Door Monte Carlo from  11,170
        CITIGO 3 Door Monte Carlo
        • 15” Crux black alloy wheels
        • Front fog lights
        • Monte Carlo styling including lowered suspension and interior and exterior features
        • boot space251l /951l
        • up to0mpg
        • from0g/km
      • CITIGO 5 Door
        CITIGO 5 Door from  8,985
        CITIGO 5 door
        • ​Our smart city car​​
        • Big on quality and value for money
        • A generous, flexible interior space
        • boot space251l /959l
        • up to0mpg
        • from0g/km
      • CITIGO 5 Door Monte Carlo
        CITIGO 5 Door Monte Carlo from  11,520
        CITIGO 5 Door Monte Carlo
        • 15” Crux black alloy wheels
        • ​Front fog lights
        • Monte Carlo styling including lowered suspension and interior and exterior features
        • boot space251l /959l
        • up to0mpg
        • from0g/km
  • New FABIA
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      • RAPID
        RAPID from  15,345
        RAPID
        • All-round practicality and safety for families
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        • boot space550l /1490l
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        RAPID Spaceback
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        • ​​Up to 1,381 litres of boot space
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        OCTAVIA Scout
        • 17" Nivalis alloy wheels with anti-theft wheel bolts
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        OCTAVIA vRS
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        • 8.0” Amundsen touchscreen satellite navigation system and integrated Wi-Fi
  • Superb
      • SUPERB Hatch
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        • Style and space redefined
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      • SUPERB Estate
        SUPERB Estate from  21,330
        SUPERB Estate
        • The most spacious and com​​fortable ŠKODA yet
        • Our flagship family executive
        • What Car? 'Best Estate Car' 2018
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  • Kodiaq

ŠKODA pilot usher in new era for used car sales

26/10/2016
​ŠKODA is piloting a new approach to selling used cars to make the process more personable and more informative to customers.

The trial, which starts today at Willis Motor Company in London and lasts for three months, sees insight from previous owners used to help attract new ones. Anyone trading in and upgrading their ŠKODA will share information such as the car’s name, its personality traits and special family memories that it has helped to create.

These details will then be passed on to potential customers so they can get to know more about their new car than just its mileage and service history. If successful, ŠKODA will extend the programme across its entire retail network.

Research* conducted by ŠKODA to help shape the pilot found that a quarter (24%) of the British public think the used car industry needed a modern new approach. Of those surveyed, just 6% called it “fun” and 5% thought the sector was “innovative”.

Nick O’Neill, National Used Car Manager for ŠKODA UK, said: “Since the dawn of the automobile, the used car sales process has largely remained the same. However, as our research shows, many people feel that some change is needed.

“After buying a house, a car is the most expensive purchase that most of us will ever make. When you look round prospective homes, it can help to add appeal to a property if you see happy photos of the current owner and their family hanging on the wall. You understand that if someone can love it there, you can too. We’re applying a similar logic to the used car sales experience.”

Among the 2,000 British drivers that ŠKODA spoke to, almost a fifth (19%) described their car as “part of the family”, 40% said it had helped to create magical memories, and more than a third (36%) had given it a nickname. Nearly two fifths (39%) of the respondents said that learning more about their prospective new set of wheels from the previous owner would make the sales experience more compelling.

Dennis Willis, Proprietor of Willis Motor Company, said: “We’ve been selling used cars for more than 25 years, and I’ve seen first-hand the way that the relationship between owners and their cars has changed. People don’t just own a car now – they love it, it becomes part of them and their life. No one has done anything like this in the industry to reflect that shift: ŠKODA is breaking new ground.”

In an extension to the showroom pilot, all Willis Motor Group ŠKODA ads on Auto Trader, the UK’s largest digital automotive marketplace, will also provide the name the car has been given by its previous owner, the personality traits it exhibits, and the special memories it has helped to create.

Rakesh Patel, Commercial Director at AutoTrader, added: “In what is an increasingly competitive marketplace, it’s vital that car brands find more creative and engaging ways to target the right car buyers, at the right time; with the right message. This latest campaign for ŠKODA is a perfect example of how using our audience and creative solutions can deliver targetted, result-driven campaigns that also have scalability in mind.”

Motoring review site Honest John has named the ŠKODA KODIAQ its overall 2018 Car of the Year – adding another trophy to the Czech SUV’s remarkable collection. In addition to awarding the KODIAQ its highest honour, Honest John website visitors also named the SUPERB as its Family Car of the Year for the second year in succession.
ŠKODA AUTO continues its growth course. Never before has the Czech traditional brand achieved such a strong result in terms of sales revenue, deliveries and operating profit between January and March. The manufacturer delivered 316,700 vehicles worldwide (+ 11.7%). Operating profit increased by 5.3% to 437 million euros in the same period, while sales revenue increased by 4.9% to 4.5 billion euros.
ŠKODA owners can check the status of their car with just their voice thanks to the integration of ŠKODA Connect and Amazon’s Alexa virtual personal assistant. The technology works across all devices equipped with Alexa Voice Services and allows owners to interact with their vehicles on a completely new level.
ŠKODA fleet’s latest research into the habits of company car drivers has revealed they will spend the equivalent of nearly three years of their working life in the driver’s seat.
ŠKODA UK continued to grow into 2018 with sales remaining buoyant despite the general decline in the new car market. The brand achieved a joint-record first quarter market share of 3.01 per cent (first recorded in 2014), up 0.29 per cent over the same period last year with 21,611 cars finding new homes. ŠKODA also delivered its best-ever March market share of 2.81 per cent, up from 2.43 per cent in 2017, registering 13,300 cars.
ŠKODA is making the SUPERB an even more tempting proposition for buyers thanks to the introduction of a new SportLine Plus model and a raft of extra equipment for the SUPERB. The range expansion celebrates the incredible success of the SUPERB in the UK, and further distances ŠKODA’s award winning hatch and estate from the sector competition.