ŠKODA Gears Up For The Tour of Britain

ŠKODA Gears Up For The Tour of Britain

07/09/2015
ŠKODA UK will mark its fourth successive year as the official car partner of the Tour of Britain by providing a fleet of vehicles to ensure the event’s seamless running.

Milton Keynes, 07 September 2015: The race kicks off in Wrexham on Monday, 7 September, and will finish in London six days later. Throughout that time, a fleet of 50 ŠKODAs will support the world-class riders and their teams.

As well as Octavia, Yeti and Fabia, the ŠKODA collective will include the stylish new Superb, more than a week ahead of its launch in retailers’ showrooms.

ŠKODA UK is also the exclusive sponsor of the King of the Mountain stages at Pen y Pas, Nick o Pendal and Barking Tye. At these locations, a ŠKODA team will provide free coffee and cake to spectators embracing the last of the British summer.

Andrew Cullis, Head of Marketing for ŠKODA UK, said: "ŠKODA’s ongoing partnership with the Tour of Britain is testimony to our support for cycling. The company started as a bike manufacturer 120 years ago and cycling continues to play a key part in our company today."

"We’re really excited to show off the new Superb to the country’s growing band of cycling enthusiasts. With its cavernous boot and optional internal bike rack, it’s the perfect union between two and four wheels. The gruelling course should offer the perfect chance to demonstrate the high standards to which all our vehicles are designed and engineered."

As well as its sponsorship of UK events such as the Tour of Britain, RideLondon and the Women’s Tour, ŠKODA provides backing to the sport on a global scale. This year alone, the brand has been a key funder of the Tour de France, the Giro d’Italia, Vuelta Espana and the UCI World Road Championships.

To find out more, visit www.skoda.co.uk/cycling, and to win exclusive Tour of Britain prizes, follow @ŠKODAUKCycling on Twitter.

ŠKODA customers are the happiest car owners in Britain, according to the UK's largest independent automotive customer satisfaction survey, Driver Power.  The brand secured an incredible gold rush of awards in the Driver Power 2017 New Car Survey with the Superb and Yeti proving to be the star performers, taking first and second place in the overall Car of the Year ranking. The duo also took top honours in their respective segment categories, outscoring the competition in the survey's individual vehicle attribute sections. In total, ŠKODA was awarded 10 Gold, Silver and Bronze awards.

ŠKODA launches specially configured Kodiaq SE Technology for business customers. Combining sleek design, ample interior space and simply clever innovations ensures the latest addition to the Kodiaq range is an ideal companion for business users.
Shortly before its world premiere, the Czech car manufacturer provides a first look at the new compact SUV ŠKODA KAROQ. ŠKODA’s new, emotive and dynamic SUV design language is easily recognisable. The ŠKODA KAROQ has a striking character and features crystalline elements that demonstrate power and robustness as well as elegance. The larger dimensions significantly enhance the ride comfort for the occupants and add to the boot’s capacity.
ŠKODA has emerged with one of its biggest haul of industry accolades in DieselCar Magazine’s annual Top 50 awards. The respected automotive title named the Kodiaq, Superb and Octavia as the best in their respective categories in its 2017 list of the best diesel cars currently on sale.

ŠKODA UK has launched its first online showroom. Customers can access the ŠKODA Live Tour on their computer, tablet or smartphone – and gain the showroom experience at a time and place that suits them. ŠKODA Live Tour instantly connects the customer to a ŠKODA Product Host by an internet video link, who takes them into the  Live Tour showroom and introduces the ŠKODA models.

 

ŠKODA’s new compact SUV is called the KAROQ. The name and its spelling originate from the language of the Alutiiq, an indigenous tribe who live on an island off the southern coast of Alaska. For the name of the new compact SUV, ŠKODA has drawn on the spelling of the ŠKODA KODIAQ and in doing so, has created a consistent nomenclature for the brand’s current and future SUV models. The ŠKODA KAROQ will be introduced to the public for the first time in Stockholm on 18 May and represents a further milestone in ŠKODA’s SUV campaign.