Milton Keynes, 07 September 2015: The race kicks off in Wrexham on Monday, 7 September, and will finish in London six days later. Throughout that time, a fleet of 50 ŠKODAs will support the world-class riders and their teams.
As well as Octavia, Yeti and Fabia, the ŠKODA collective will include the stylish new Superb, more than a week ahead of its launch in retailers’ showrooms.
ŠKODA UK is also the exclusive sponsor of the King of the Mountain stages at Pen y Pas, Nick o Pendal and Barking Tye. At these locations, a ŠKODA team will provide free coffee and cake to spectators embracing the last of the British summer.
Andrew Cullis, Head of Marketing for ŠKODA UK, said: "ŠKODA’s ongoing partnership with the Tour of Britain is testimony to our support for cycling. The company started as a bike manufacturer 120 years ago and cycling continues to play a key part in our company today."
"We’re really excited to show off the new Superb to the country’s growing band of cycling enthusiasts. With its cavernous boot and optional internal bike rack, it’s the perfect union between two and four wheels. The gruelling course should offer the perfect chance to demonstrate the high standards to which all our vehicles are designed and engineered."
As well as its sponsorship of UK events such as the Tour of Britain, RideLondon and the Women’s Tour, ŠKODA provides backing to the sport on a global scale. This year alone, the brand has been a key funder of the Tour de France, the Giro d’Italia, Vuelta Espana and the UCI World Road Championships.
To find out more, visit
www.skoda.co.uk/cycling, and to win exclusive Tour of Britain prizes, follow
@ŠKODAUKCycling on Twitter.
The new Kodiaq, Superb and Octavia proved an unbeatable trio as ŠKODA took home three category wins at the 2017 Auto Express New Car Awards and a special award for its Reconnection advertising campaign. The awards were made at the title’s annual ceremony in central London, where the judging panel praised ŠKODA’s winning models for their quality, practicality and value for money.
It’s the vRS that packs the mightiest punch ever: the new Octavia vRS 245 has just touched down in the UK. Delivering 245PS and 370Nm of torque, the new sporting flagship of the range launches with an equally headline-grabbing price that starts from £27,595.
© ŠKODA AUTO a.s. 2018