Milton Keynes, 11 March 2016 -The location in North London, dubbed ‘Colour Corner‘, features a palate proven to invoke a range of positive emotions, according to leading applied colour psychology expert Karen Haller.
With the cold weather set to continue over the next few weeks, ŠKODA worked with felt artist Louise Evans to transform a street back into the colours of nature; the first of its kind. Leaves are placed on sparse weather-beaten trees, flowers arrive in a burst of technicolour, creeping up from patches of soil and through tiny gaps in paving slabs, and even luminous birds, bees and insects can be spotted nestling into the landscape.
The artwork, designed to celebrate the arrival of ŠKODA‘s new Colour Edition Fabia and Citigo models on sale now, features shades all witnessed in nature that, when combined, contribute to feelings of happiness.
Karen Haller, an applied colour psychology expert, says: “When our eyes take in colour, unconscious messages are sent to our brain to evoke emotion. When it comes to creating colour palettes, mother nature creates the perfect colour combinations influencing how we feel and behave. Colour can fill us with joy and happiness and even go so far as helping with feelings of depression.
“There is an energy around springtime that doesn’t happen at any other time of year. ŠKODA‘s explosion of colour drew an incredible reaction from passers-by of all ages, proving we are in need of an injection of colour after the long grey winter.“
Karen Haller explains how each colour featured in ŠKODA’s ‘Colour Corner‘ contributes to positive emotions:
Blues: cobalt, denim pacific, sky aqua, teal and turquoise"This is the world’s favourite colour; depending on the tone blue can evoke a combination of invigorating, energising and calming emotions.“
Reds: bright red and deep garnet red"There’s nothing shy or retiring about the colour red. Bursting with energy, this colour is a firecracker and will definitely invoke feelings of spontaneity and excitement.“
Yellows: bright lemon yellow and sunflower yellow"Yellow is the colour that represents happiness and how we feel when the sun shines. Yellow is confidence boosting, lifting the spirits and making everyone smile.“
Pinks: magenta, fuchsia, cerise"Pink is about expressing a more feminine or softer side. Tones of magenta, fuchsia and cerise are full of assertiveness and attitude.“
Orange: bright and tangerine"Orange is the colour that expresses joy and fun. Orange is the colour to help bring out your playful, fun side.“
Greens: emerald, leaf, fern and moss"Tones of green provide inner happiness through peace, balance and harmony – the basis of nature.“
The new ŠKODA Fabia and Citigo Colour Edition builds on the strengths of the award-winning models by delivering even better value for money and marrying striking looks with a generous equipment list. Customers can choose from a range of eye-catching colour combinations.
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About the artistThe unique felt designs for Colour Corner took six weeks to create in Louise Evans‘ (AKA Felt Mistress) studio in North Wales and were constructed over several hours at its location in Islington, North London. Originally trained in fashion design and millinery, Louise brings many skills learnt through years of work as a couture dress maker to this impressive piece of work for ŠKODA.
ŠKODA's appearance at the Shanghai Motor Show 2017 (19 – 28 April) is characterized by electric change: With the Vision E study, the company provides its first brand-specific outlook on the future of individual mobility. The emotionally designed five-door SUV coupé can travel up to 500 kilometres on purely electric power and meets the level 3 requirements for autonomous driving. ŠKODA is intensively pursuing the electrification of its model range, and will be offering five purely electric models in various segments by 2025.
ŠKODA DESIGN emphasises its commitment to a distinct design identity with continuous development of its design language. Harmonious proportions, clean-cut lines, bold contours and crystalline features are combined to create a design that places a focus on precision and clarity. One of the sources of inspiration for ŠKODA's designers is Czech crystal glass art, which is characterised by outstanding craftsmanship. This yields an expressive, emotionally charged design which harmoniously combines aesthetics and functionality.
ŠKODA has announced that ordering for the new
Octavia vRS and Scout ranges will open on 1 March, with prices starting from £25,130
cylinder capacity, more power. In the ŠKODA FABIA and ŠKODA FABIA ESTATE, a 1.0
TSI engine with three cylinders and four valves is replacing the 1.2-litre
engine with four cylinders that has been used to date. The new engine offers more
power. The power output of the ŠKODA FABIA 1.0 TSI is 95 PS, while the output
of the more powerful version is at 110 PS but offers an improved torque figure of
200 Nm (previously 175 Nm). Downsizing offers another advantage: the engine’s
fuel consumption has been reduced by up to six per cent. One reason for this is
the three-cylinder engine concept with a reduced weight of the free inertial
forces and a more efficient oil pump. The revised ŠKODA FABIA and ŠKODA FABIA
ESTATE will be introduced to the public for the first time at the Geneva
International Motor Show (7-19 March 2017).
ŠKODA has delivered its two-millionth vehicle in China. The milestone vehicle is a ŠKODA SUPERB with a 1.4 TSI engine in Polar White. Werner Eichhorn, ŠKODA Board Member for Sales and Marketing, handed over the brand's flagship to customer Li Hongan in Shanghai. China is the largest single market for the long-established Czech brand. In 2017, ŠKODA is celebrating the tenth anniversary of its entry into the Chinese market.
ŠKODA is enhancing the elegant and affordable family favourites ŠKODA RAPID and ŠKODA RAPID SPACEBACK with numerous innovations. New lighting systems ensure even greater safety. Passengers are 'always online' thanks to an available WLAN hotspot. The new programme includes two efficient 1.0-TSI engines with three cylinders. The upgraded models will be presented to the public for the first time at the Geneva International Motor Show (7 – 19 March, 2017).
© ŠKODA AUTO a.s. 2018