ŠKODA Announces Partnership with Paloma Faith in New Brand Campaign

01/02/2018
ŠKODA has today announced a new partnership with leading UK artist Paloma Faith, in the brand’s next installment of its Driven by Something Different campaign.

Milton Keynes, 1 February 2018: Paloma, whose unique spirit and style are often recognised beyond music, will be the brand’s first ambassador for the ŠKODA Driver’s Seat Initiative. The programme, which will work with the Prince’s Trust, celebrates individuality by giving young, creative people the opportunity to shape their own future and make a positive impact on their local community.

ŠKODA has chosen the 1969 hit song ‘Make Your Own Kind of Music’, as the soundtrack to support the campaign. Paloma has recorded her own version of the classic song that will feature in the brand’s forthcoming Karoq TV ad that will air in March. The song’s lyrics, “make your own kind of music, even if nobody else sings along”, echoes the message to promote individuality and encourage people to unlock their full potential.

Paloma Faith said, “The idea to inspire people to ‘make their own kind of music’ is extremely powerful, and I am excited to be working alongside ŠKODA to bring this to life.

“The Prince’s Trust is a charity that is close to my heart and was an organisation that helped me when I was a teenager. The new initiative that we are launching will provide real opportunities to young people, helping them achieve whatever they dream possible.”

Kirsten Stagg, Head of Marketing, ŠKODA UK, added, “Paloma embodies the Driven by Something Different attitude. She has an individual self-confidence, an infectious optimism, and a spirit that sets her apart from the rest. We feel privileged to be working with Paloma as we launch the Driver's Seat Initiative”

ŠKODA UK launched the Driven by Something Different brand campaign in early 2017 and featured Sir Bradley Wiggins.

The Driver's Seat Initiative will be available via The Prince's Trust existing Get Started programme.

More information on the initiative will soon be available at: www.skoda.co.uk/drivers-seat-initiative.

A week ahead of its world premiere in Tel Aviv, ŠKODA has released the first official photos of the interior of the SCALA. The Czech brand’s new interior concept follows the overall direction set by the ŠKODA VISION RS concept car which was revealed at the Paris Motorshow in October. The SCALA will be the first ŠKODA production model to feature this emotive design language, blending ergonomics and emotional appeal. Key elements include a central display positioned high up in the driver’s field of vision and a redesigned instrument panel.
​​​ŠKODA’s remarkable trophy-winning streak shows no sign of ending with no fewer than three models taking top honours at the 2019 Carbuyer Awards. The Citigo, Octavia and Superb were all recognised as the best in their respective sectors as ŠKODA cleaned up in some of the new car market’s biggest and most competitive segments. All three ŠKODA models were also repeat winners, retaining their titles from last year’s awards.
Scala Interior
A design sketch provides a first glimpse of the interior of the new ŠKODA SCALA. The new compact model will be the first ŠKODA to feature the latest infotainment generation with a free-standing display positioned high up, in the driver’s immediate field of vision. The optional Virtual Cockpit has the biggest display in its class. In addition to new interior trims and premium materials the SCALA also offers a generous amount of interior space, along with the largest luggage compartment in this segment, at 467 litres.
Scala
Following on from the first silhouette images, ŠKODA reveals the name of its new model – the ŠKODA SCALA. The name derives from the Latin word ‘SCALA’ which means ‘stairs’ and is a step forward for the Czech car manufacturer in the compact hatch segment. The SCALA is the first ŠKODA production model in Europe to carry the ŠKODA name in lettering across the centre of the tailgate and replaces the ŠKODA logo.
ŠKODA dials into the future with new Virtual Cockpit option
ŠKODA is introducing a new, fully programmable digital instrument panel to its KAROQ, OCTAVIA, SUPERB and KODIAQ ranges - giving the customers the option to replace traditional analogue dials and gauges with a high-definition electronic display for the first time.
ŠKODA AUTO continues on the road to success. From January to the end of September, the car manufacturer increased its worldwide deliveries to customers by 7.8% year-on-year to a new record of 939,100 vehicles. ŠKODA AUTO also achieved sales revenue of 12.6 billion euros, an increase of 2.1% and the best result in the company’s history. The operating profit of 1.1 billion euros remained high in the first three quarters, but was negatively influenced by high financial expenditures for new models, electromobility and higher personnel costs.