ŠKODA achieves new sales record in first half of 2016

01/08/2016
ŠKODA’s growth continues in the first half of 2016: Between January and June, deliveries to customers worldwide increased 4.6% to 569,400 vehicles (first half of 2015: 544,300). This is a new ŠKODA sales record for the first half of a year. The Czech carmaker delivered 98,800 vehicles in June (up 4.4% compared to June 2015). The positive development in the core markets of China and Europe and the recovery of sales in Russia have contributed as much to the record results as the significant gains of the model series ŠKODA FABIA, SUPERB and YETI.

ŠKODA did very well in the first half of the year, and the company’s stable growth continues,” says ŠKODA Board Member for Sales and Marketing Werner Eichhorn. “The sales record is the result of an attractive model range and our team’s great performance. The strong sales figures in the first six months give us confidence for the second half of the year.”

In Western Europe, ŠKODA grew in June and the first half of the year. Compared to the same month last year, deliveries increased by 5.3% to 45,000 units (June 2015: 42,700 vehicles). From January to June, the brand’s sales improved by 7.5% to 242,500 vehicles. In Germany, sales increased in this period by 6.9% to 86,500 units. The Czech car manufacturer recorded double-digit growth in June in the Netherlands (1600 vehicles; up 37.3%), France (2600 vehicles; up 21.2%), Great Britain (8500 vehicles; 17.8%), Italy (2000 vehicles; up 27.2%) and Spain where sales increased 31% to 2400 vehicles.

ŠKODA also recorded a significant sales increase in Central Europe. Sales in June increased 13% to 17,200 vehicles (June 2015: 15,300 vehicles). In the first half, ŠKODA sold 96,300 units and achieved an increase of 8.3%. In their home market – the Czech Republic – sales increased 7% to 8200 vehicles in June, and 7.9% to 46,200 units in the first half of the year. In Croatia (500 vehicles; up 18.4%), Poland (5200 vehicles; 21.7%) and Hungary (1000 vehicles, up 30.7%), deliveries increased in double digits.

In Eastern Europe, excluding Russia ŠKODA surpassed the previous June by 12.8% with 3300 vehicles (June 2015: 2900 vehicles). In the first half of the year, the Czech manufacturer even grew in the tight markets (17,000 vehicles; up 6.5%) and the brand’s market share increased by 14.6% to 8.5%. In Russia, ŠKODA recorded an increase of 8.9% (4800 vehicles) compared to the same month last year (June 2015: 4400 vehicles). Between January and June, ŠKODA sold 26,900 vehicles (first half of 2015: 28,000), and the company’s market share increased significantly – by 12.8% to 4.3%. Sales figures also increased in the Baltic countries (500 vehicles; up 3.7%), Bosnia (100 vehicles; up 96.9%), Bulgaria (300 vehicles; up 3.3%), Romania (1000 vehicles; up 32.8%) and Ukraine (300 vehicles, up 202.7%).

ŠKODA also surpassed last year’s sales figures in China – the company’s strongest market worldwide: In June, sales climbed by 11.8% (22,400 vehicles). The six-month balance also closed positively with an increase of 5.4% (145,800 vehicles). In addition, ŠKODA recorded growth in New Zealand (100 vehicles; up 12.8%) and Taiwan (400 vehicles; up 46.2%).

ŠKODA deliveries to customers in June 2016 (in units, rounded off, listed by model; +/- in % compared to June 2015):

ŠKODA CITIGO (sold only in Europe: 4000; -8.7 %)
ŠKODA FABIA (19,600; +3.0 %)
ŠKODA RAPID (17,700; +6.2 %)
ŠKODA OCTAVIA (36,000; -5.4 %)
ŠKODA SUPERB (12,600; +108.2 %)
ŠKODA YETI (8900; -0.4 %)


ŠKODA deliveries to customers in the first half of 2016 (in units, rounded off, listed by model; +/- in % compared to the first half of 2015):

ŠKODA CITIGO (sold only in Europe: 20,000; -3.2 %)
ŠKODA FABIA (104,700; +14.0 %)
ŠKODA RAPID (102,600; -5.1 %)
ŠKODA OCTAVIA (219,500; -1.9 %)
ŠKODA SUPERB (70,100; +81.1 %)
ŠKODA YETI (52,400; +11.7 %)

The new Kodiaq, Superb and Octavia proved an unbeatable trio as ŠKODA took home three category wins at the 2017 Auto Express New Car Awards and a special award for its Reconnection advertising campaign. The awards were made at the title’s annual ceremony in central London, where the judging panel praised ŠKODA’s winning models for their quality, practicality and value for money.

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ŠKODA has produced the 500,000th third-generation FABIA in Mladá Boleslav today. At the same time, the manufacturer is celebrating another milestone: the four millionth ŠKODA FABIA since the series debuted in 1999. The jubilee vehicle is a ŠKODA FABIA COMBI with a 1.0 TSI petrol engine and an automatic DSG transmission in moon-white. With 91,400 deliveries in the first five months of 2017, the popular small car is currently ranked second on the ŠKODA bestseller list behind the OCTAVIA.
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​ŠKODA's deliveries increased by 2.4% to 99,000 units in May (May 2016: 96,700 vehicles), making it the best May in the company's history. The traditional Czech brand made significant gains particularly in Europe and India. ŠKODA promises further growth impetus from the current SUV campaign: The ŠKODA KODIAQ – the brand's first new SUV model – has been successfully launched on the markets; 7500 units were delivered to customers in May. The new compact ŠKODA KAROQ SUV, which was presented to the public for the first time in Stockholm in May, will follow in the fourth quarter of 2017.

ŠKODA customers are the happiest car owners in Britain, according to the UK's largest independent automotive customer satisfaction survey, Driver Power.  The brand secured an incredible gold rush of awards in the Driver Power 2017 New Car Survey with the Superb and Yeti proving to be the star performers, taking first and second place in the overall Car of the Year ranking. The duo also took top honours in their respective segment categories, outscoring the competition in the survey's individual vehicle attribute sections. In total, ŠKODA was awarded 10 Gold, Silver and Bronze awards.