Milton Keynes, 1 April 2016.The latest addition to ŠKODA’s celebrated range of Simply Clever accessories means that the nation’s mutts no longer have to risk a wet coat when leaving the confines of their owners’ Superb.
Developed in the Czech Republic by ŠKODA’s head of animal accessories, Professor Al Sayshon, the new dog umbrella is neatly integrated into the Superb’s door frame - just below the ‘human’ umbrella. Constructed using weight-saving unobtainium, the Simply Clever dog umbrella attaches to a conventional lead to give a unique ‘paws-free’ operation.
“We’re delighted to bring this new dog umbrella to the UK market first.” commented ŠKODA project leader Dr Jacques Rustle. “British rain is officially the wettest in the world, so we knew this accessory would have big appeal with owners in the UK. During development, we captured large quantities of British rain and brought it back to our workshop in the Czech Republic before signing the design off.”
ŠKODA also worked with the RSPCA to ‘pawfect’ the final design. Kat Litchfield from the animal charity said: “Dogs love the great outdoors, but not all of them like to get wet. The launch of this new product means that even the most reluctant of hounds will be able to enjoy their exercise – come rain or shine!”
ŠKODA’s history of supplying portable rain protection for owners is a rich one that stretches back more than eight decades. The first Superb model was the first to offer an integrated umbrella for rain-shy owners in 1934 – a feature that returned with the first new-era Superb that launched in 2001. The latest-generation model has two integrated umbrellas (from SE and above), one in each front door.
The dog umbrella is the latest item to join ŠKODA’s acclaimed
range of dog accessories that already includes harnesses, boot protectors and waterproof seat covers.
Emotion, dynamism and passion – ŠKODA combines all of these qualities with the ‘vRS’ initials. Even before its market launch, the Czech car manufacturer’s first high performance SUV, the ŠKODA KODIAQ vRS, proves that it can hold its own on the most challenging race track in the world. Racing driver Sabine Schmitz set the lap record for a seven-seater SUV at the Nürburgring’s legendary Nordschleife in the ŠKODA KODIAQ vRS, highlighting the car’s performance qualities. The KODIAQ vRS extends the range of vRS models in the ŠKODA line up.
A detailed report from the record breaking-lap with the video and photo-gallery, as well as the article with interviews with Sabine Schmitz and František Drábek, can be found on ŠKODA Storyboard. The material is freely downloadable and useable in media.
© ŠKODA AUTO a.s. 2018