April Fools

‘Brolly good show’ say UK dogs as ŠKODA unveils new Simply Clever canine umbrella

01/04/2016
​​​Make no bones about it - ŠKODA is set to become the saviour of soggy hounds across the UK thanks to the introduction of a new dog umbrella.​

Milton Keynes, 1 April 2016.The latest addition to ŠKODA’s celebrated range of Simply Clever accessories means that the nation’s mutts no longer have to risk a wet coat when leaving the confines of their owners’ Superb.

Developed in the Czech Republic by ŠKODA’s head of animal accessories, Professor Al Sayshon, the new dog umbrella is neatly integrated into the Superb’s door frame - just below the ‘human’ umbrella. Constructed using weight-saving unobtainium, the Simply Clever dog umbrella attaches to a conventional lead to give a unique ‘paws-free’ operation.

“We’re delighted to bring this new dog umbrella to the UK market first.” commented ŠKODA project leader Dr Jacques Rustle. “British rain is officially the wettest in the world, so we knew this accessory would have big appeal with owners in the UK. During development, we captured large quantities of British rain and brought it back to our workshop in the Czech Republic before signing the design off.”

ŠKODA also worked with the RSPCA to ‘pawfect’ the final design. Kat Litchfield from the animal charity said: “Dogs love the great outdoors, but not all of them like to get wet. The launch of this new product means that even the most reluctant of hounds will be able to enjoy their exercise – come rain or shine!”

ŠKODA’s history of supplying portable rain protection for owners is a rich one that stretches back more than eight decades. The first Superb model was the first to offer an integrated umbrella for rain-shy owners in 1934 – a feature that returned with the first new-era Superb that launched in 2001. The latest-generation model has two integrated umbrellas (from SE and above), one in each front door.

The dog umbrella is the latest item to join ŠKODA’s acclaimed range of dog accessories that already includes harnesses, boot protectors and waterproof seat covers.

​​

  • With Scala ŠKODA makes next big step forward in design and technology
  • First European ŠKODA model to bear ŠKODA name in lettering across the centre of the tailgate
  • New ŠKODA Scala to be introduced to the public before end of the year


ŠKODA is releasing a silhouette picture to grant the public a first look at its future model for the popular compact class. It provides a first taste of the distinctive and dynamic design of this five-door model. This hatchback model translates the emotive design language of the study ŠKODA VISION RS, which recently attracted attention at the Paris Motor Show, into a production vehicle.
Baking fever has once again gripped the nation – and ŠKODA UK is no exception. The car manufacturer has partnered with celebrity baker and 2016 Great British Bake Off winner Candice Brown to re-imagine a delicious, small-scale replica of the iconic Fabia cake. It comes more than a decade after ŠKODA’s advert, which saw a life-size version of the Fabia car made entirely out of cake.
Good things come in small packages, and according to the experts at What Car?, there are no finer compact used car options than the ŠKODA CITIGO and FABIA. Both have been awarded top honours at the What Car? Used Car Awards 2019 – seeing off tough competition in the process.
With the ŠKODA VISION RS, the Czech brand combines its sporting tradition with a sustainable future. At the Paris Motor Show 2018 in October, the striking concept study – with its dynamic design language and efficient plug-in hybrid drive – will provide the first insights into the next evolutionary stage of ŠKODA’s sporty RS models and the design of a future compact vehicle. ŠKODA also demonstrates a high level of environmental awareness with the use of sustainably produced Vegan materials.
The ŠKODA KODIAQ vRS is the Czech brand’s new, sporty, top-of-the-range model. In a week’s time, the high-performance SUV will celebrate its world premiere at the 2018 Paris Motor Show. The latest addition to the Czech brand’s vRS family combines a generous and flexible space as well as ŠKODA-typical practicality with a sporty interior.