Škoda kicks off 2024 with Chelsea FC Women’s sponsorship

19. ledna 2024

Škoda UK is set to create the perfect ‘match of the day’ by announcing that it will join forces with Chelsea FC Women – the most successful football club in FA Women’s Super League (WSL) history. The partnership, which sees the two multi-trophy winning brands come together for the first time, will extend through the end of the 2024/25 season.

Confirmed ahead of Chelsea’s table-topping clash with fourth-place Manchester United, the partnership will further Škoda’s engagement with female audiences and showcase the brand’s range of award-winning cars.

The partnership will see both brands working closely together and will be visible across Chelsea’s on and off-field activities. Škoda branding will appear on signage and advertisements at Stamford Bridge and Kingsmeadow grounds, while an additional programme of digital activities will see exclusive content appearing across Chelsea and Škoda UK’s social media channels.

Official Partner and Automotive Partner of Chelsea FC Women.

Team players and staff will also have access to Škoda’s acclaimed range of all-electric Enyaq models, with recharging made easy thanks to newly-installed charging points at the Stamford Bridge training ground.

The partnership runs until May 2025, and represents the brand’s first venture into women's football. The sport has grown exponentially in recent years, helped by high-profile performances by both clubs and the national team, which reached the final of the 2023 FIFA Women's World Cup.

The new partnership with Chelsea FC Women reinforces Škoda’s support of women’s sport. The brand has championed professional female cycling through its partnership with major cycling races such as the Tour de France Femmes. Škoda also launched the DSI Cycling Academy in partnership with Britain’s most decorated Paralympian, Dame Sarah Storey. The programme supports young, aspiring female riders in their pathway to the elite level.

New partnership will run until end of 2024-25 season.

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