Milton Keynes, 25th July 2013 - To celebrate the launch of the Octavia vRS – the fastest ŠKODA ever – the company gave a team of engineers the task of bringing the same qualities that go into the car to other everyday objects. These included the vRS Man-Pram and were highlighted in a new ad launching the third-generation Octavia vRS.
The pram’s vRS style makeover fits perfectly with a ŠKODA-commissioned survey of 1,000 dads which found that two thirds (76%) admitted they would spend more time pushing baby if they had access to a higher spec and more stylish buggy.
The result is a remarkable baby carriage: standing two metres high. The buggy comes complete with wing mirrors, hydraulic suspension, 20 inch alloy wheels, oversized brake callipers, anti-stress grips and a headlamp beam for night walks. Tots lucky enough to be carried on board can look forward to “sports-style upholstery” and “adjustable lumbar support”.
Heidi Cartledge, Head of Marketing at ŠKODA UK comments: ‘The ‘vRS Mega Man-Pram’ proves what you can do when you take the vRS vision off road and drive it straight into the nursery. We used it in the new Octavia vRS TV ad because we wanted to bring to life the idea of enhancing the performance of everyday objects. The high tech-buggy gives a tongue in cheek sense of what you could experience if you vRS’d your life’.
The ŠKODA survey of British dads uncovered the most desirable additions to a high tech stroller which were reflected in the ‘vRS Mega Man-Pram’ design.
The full spec includes:
- Wing mirrors
- High spec brakes including brake lights
- High-beam headlamp
- Hydraulic suspension
- 20 inch alloy wheels
- All terrain tyres
- Oversized brake callipers
- Anti-stress push-bar grips
- Sports-style upholstery
The ‘vRS Mega Man-Pram’ features in the new advert for the Octavia vRS, which debuts exclusively on YouTube today http://youtu.be/BgZluCEBS6w. A behind the scenes ‘making of’ can also be accessed here http://youtu.be/Kx2M0VB1f1A.
1,000 dads were surveyed revealing the following:
- 76% would be more inclined to spend more time pushing baby if they had access to a stylish, high spec buggy.
- The top five additions they would like to see were listed as: muscular design (25%), large alloy wheels to give enhanced height (22%), hydraulic suspension system (16%), high spec brakes including brake lights (15%) and wing mirrors (12%).
- A third of British dads (33%) admitted they sometimes feel embarrassed pushing conventional prams whilst one in four (25%) always insist that their partner pushes the pram when out for walks together.
- British dads use baby buggies for an average of 1 hour each week.