Keep up with the latest Škoda news

Learning from data: Volkswagen Group launches Europe-wide initiative for greater road safety

• Volkswagen Group brands including Škoda aim to further optimise driver assistance systems using sensor and image data from customer vehicles and real traffic situations

• Positive contribution to overall road safety is expected

• Customer consent is a fundamental prerequisite

• Planned rollout across around 40 European countries starting January 2026

Škoda’s remarkable growth in the UK continued in 2025 with the Czech brand once again outperforming the new car market to set new records across both retail and True Fleet channels. The brand also recorded a record full-year market share, successfully increasing on the previous best figures set in 2024.

In spring 2022, Škoda introduced its new Modern Solid design language with the Vision 7S concept. The concept clearly signposted the brand’s future direction, shaped by sustainability, functional design and cutting-edge technology. It also provided an outlook on a future all-electric 7-seater production model. Škoda’s new flagship will celebrate its world premiere in summer 2026, and its name reflects its position at the top of the Czech car manufacturer’s portfolio: ‘Peaq’.

Škoda is set to end the year with another Car of the Year award. The Czech brand’s mid-size all-electric SUV has added to its remarkable haul of industry titles by topping The Car Expert’s list of the best cars for 2026.

Few automotive brands can draw on as much history as Škoda. Landmark cars of the past such as the original 1950s Octavia and the 1930s Superb have provided a constant source of inspiration for Škoda’s design teams developing and refining their modern counterparts. Now, Škoda is shining a modern spotlight on another milestone from its past with the reveal of a new, all-electric reinterpretation of the Škoda 100 – the brand’s first ever million selling model.

Škoda Auto has produced 100,000 units of the all-electric Elroq since its launch earlier this year. The milestone car is an Elroq vRS in Hyper Green. As the first model with Škoda’s Modern Solid design, it’s built on a flexible line alongside the Enyaq and Octavia, enabling EV and ICE production. The Elroq ranks second among Europe’s best-selling BEVs in 2025 and has earned major awards, including the Red Dot Design Award and ‘German Car of the Year 2026’, highlighting strong demand for Škoda’s electric SUVs.

Škoda Auto is advancing its internationalisation strategy by entering the fast-growing Saudi Arabian market in partnership with SAMACO Motors, which has represented other Volkswagen Group brands in the country for more than 15 years. The portfolio includes the Octavia hatchback and the Kushaq, Karoq and Kodiaq SUVs. The Superb hatchback and estate will follow soon. In 2026, Škoda will introduce the Slavia compact saloon. Retail sites will open in Jeddah, Al Khobar, and Riyadh.

Škoda is celebrating a standout performance at this year’s Auto Express Used Car Awards, driving away with two major category wins that underline the brand’s enduring appeal in the pre-owned market. Škoda once again impressed judges with models that deliver real-world value for buyers looking to maximise their budgets. These latest honours reaffirm the brand’s strength where it matters most to buyers: long-term quality and everyday dependability.