Škoda Octavia: Refreshing the brand’s best-seller

14. února 2024

Škoda Auto is updating the hatchback and estate versions of its iconic Octavia. With more than 7 million units sold, it is by far the brand’s best-selling model. Its fourth modern generation has now been given a freshened look that includes a revised Škoda grille and new second-generation LED Matrix beam headlights. Customers benefit from even more comprehensive standard equipment like a 10-inch Digital Display or dual-zone Climatronic. On top of that, the share of sustainable materials inside the car has increased. 

New momentum for the brand’s iconic model

The fourth generation of the modern Octavia enters its next production phase with a renewed sense of purpose. The refresh includes a new, upgraded design with revamped front and rear bumpers and an updated Škoda grille. Also new are the second-generation LED Matrix beam headlights, revised LED rear lights with animated indicators and a number of new alloy wheel designs. The new range structure comprises four trim levels – SE Technology, SE L, SportLine and vRS – as well as nine Design Selections for the interior.

In addition to new and sustainable materials for the seats, dashboard and door panels, a 10 inch Digital Display now comes as standard on selected model variants. The familiar 10 inch Virtual Cockpit, introduced at the launch of the fourth-generation Octavia, remains on offer. A 13 inch infotainment display is available as an option for the first time on the Octavia. The AI-based ChatGPT chatbot will be integrated into the Laura voice assistant as standard. The integration of ChatGPT into the Laura voice assistant introduces a variety of new capabilities that go far beyond the previous voice commands. Intelligent Park Assist and Remote Park Assist also make their Octavia debuts. The engine line-up consists of two 1.5 TSI petrol engines, optionally available with mild-hybrid technology, two power-boosted 2.0 TSI petrol engines and two diesels. Outputs range from 116 PS (85 kW) to 265 PS (195 kW).

Moreover, Škoda Auto has further extended its comprehensive portfolio of active and passive safety features: a new Attention and Drowsiness Assist now uses a wide range of data and parameters to assess driver behaviour. In addition, the updated Octavia comes with up to 10 airbags.

Škoda’s best-seller and its success story

The modern Škoda Octavia has been the Czech car maker’s mainstay and customer favourite ever since production began 27 years ago in 1996. Its four modern generations to date have attracted more than seven million customers across more than 60 markets with their spaciousness, state-of-the-art technology, outstanding level of safety and excellent value for money. The Octavia is also highly regarded by the international media. For example, the fourth generation was the European Car of the Year finalist in 2021 and won the Swiss Car of the Year in the same year.

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