Škoda, a trading division of Volkswagen Group United Kingdom Limited (“we”/”us”) are committed to protecting and respecting any personal information you share with us.
This statement describes what types of information we collect from you, how it is used by us, how we share data with others, how you can manage the information we hold and how you can contact us.
The information below describes processing relating to the information we obtain from you and other visitors and customers through a variety of different interactions, including when you visit our websites or social media pages, or contact our customer services centre.
For the purposes of data protection laws, we are a ‘controller’ of your personal information which means we decide why and how it is processed. It also means we are responsible for that processing, which extends to those of our subcontractors who process your information based on our instructions. We work with other, more independent, organisations in connection with some of the processing activities described in this statement, such as social media platforms, authorised dealers and our group companies. Where that information is collected and sent to other organisations for processing that is in both our and their interests, we will be making decisions together in relation to that particular processing. and will be ‘joint controllers’ with the organisations involved. As joint controllers, we and the other organisations involved in making these decisions will be jointly responsible to you under data protection laws for this processing. In other circumstances, the organisation receiving your information will be separately responsible to you and use your personal information in the ways described in its privacy statement (and not ours).
You will always have the option not to receive marketing communications from us. We will never send you unsolicited ‘junk’ email or communications, or share your data with anyone else who might. We do not sell your information to third parties, but we do work closely with our authorised dealers and repairers, Volkswagen Financial Services and selected partners who help us to provide you with the information, products and services that you request from us. For example, the AA who provides roadside assistance on our behalf.
The contents of this statement may change from time to time so you may wish to check this page occasionally to ensure you are still happy to share your information with us. Where possible, we will also contact you directly to notify you of any substantial changes.
This version of our Privacy Statement is live from 21st January 2022.
We collect information about you and your vehicle when you engage with our website, social media pages, applications or customer services centre. We also receive such information from third party sources including our group companies, data providers and our authorised dealer network. We only collect information which is necessary, relevant and adequate for the purpose you are providing it for.
We collect information about you or your vehicle when you use Škoda websites, applications and our customer service centres. We also obtain information about you or your vehicle from our authorised dealers and repairers, Volkswagen Financial Services and other companies who provide services to us, such as external agencies, consultants and IT providers. Some of this information does not identify you personally, but provides us with information about how you use our services and engage with us (we use this information to improve our services and make them more useful to you).
The information we collect includes some or all of the following:
Any personal information that we obtain from you directly is provided to us on a voluntary basis. However, if you do not give this information to us, you may be unable to receive certain services from us or our partners or communicate with us effectively.
Škoda will only process information that is necessary for the purpose for which it has been collected. You will always have the option not to receive marketing communications from us (and you can withdraw your consent or object at any time). We will never send you unsolicited ‘junk’ email or communications, or share your personal information with anyone else who might.
There are various ways in which we may use or process your personal information. We list these below:
Where you have provided your consent, we may use and process your information:
We rely on our legitimate interests as the legal reason to use your information for these purposes if we collect your information from another source.
You can withdraw your consent at any time by contacting us on the details here or, in relation to any marketing messages you receive, by using the unsubscribe option included in those messages.
We also process personal information we obtain from optional cookies that we set on this website based on your consent. For more information, please review our Cookie Policy.
We may use and process your personal information where this is necessary to perform a contract with you and to fulfil and complete your orders, purchases and other transactions entered into with us (or one of our authorised dealers or selected partners).
We may use and process your personal information as set out below where it is necessary for us to carry out activities for which it is in our legitimate interests as a business to do so.
Processing necessary for us to support customers with sales and other enquiries
1. To respond to correspondence you send to us and fulfil the requests you make to us (for example: test drives, service requests, brochure requests or information about specific vehicles);
2. To provide vehicle support and services (for example warranty services);
3. To provide service, maintenance and warranty information and reminders, unless you object;
Processing necessary for us to respond to understanding customers’ and drivers’ needs
4. To analyse, evaluate and improve our products and services so that your visit and use of our website, applications, customer service centre and dealer network are more useful and enjoyable (we will generally use data amalgamated from many people so that it doesn’t identify you personally);
5. To undertake market analysis and research (including contacting you with customer surveys) so that we can better understand you as a customer and provide tailored offers, products and services that we think you will be interested in. We will only send such offers to you if you have provided your consent for us to do so;
6. For product development purposes (for example to improve vehicle quality, performance and safety);
7. We use automated methods to analyse, combine and evaluate information that you have provided to us (including by using information we receive from third party data providers and by receiving and sharing your personal information within our group of companies like Volkswagen Financial Services), see details about our relevant group companies below:
• Volkswagen Financial Services (UK) Limited
• Volkswagen AG
• Audi AG
• SEAT S.A
• SEAT CUPRA, S.A.U.
• Skoda AUTO a.s.
We collect and analyse this information in this way so that we can deliver the most appropriate customer experience to you by tailoring and making relevant all our services and communications, including by making predictions about your current or future needs or interests (for example, when you might be ready to change your vehicle and the models you may be interested in);
Processing necessary for us to promote our business, brands and products and measure the reach and effectiveness of our campaigns
8. To contact you from time to time with marketing information after you have purchased a product or service from us, made a purchasing enquiry or requested a test drive, brochure or other information of interest. We will only contact you with information about our own products and services (and in ways the law allows), which we hope you will like. You have the right to object to us sending you this information at any time;
9. To contact you from time to time with marketing information (unless you object) if you have expressly indicated to us that you are acting on behalf of a corporate business or where we have obtained your corporate business contact details from our authorised dealer network or an online or public business directory. In relation to any such information we send by email or SMS, we will include an option allowing you to object to receiving future messages by unsubscribing;
10. To tailor the marketing information we send based on information we hold about you (e.g. by sending offers and information based on a vehicle you own).
11. To use mathematical and statistical methods to create information and offers customised for you based on your information, including by making predictions about your behaviour. This may include predicting your preferences, suitable product recommendations, your likelihood of making another purchase or your loyalty to a vehicle brand or model.
12. To contact you with targeted advertising delivered online through social media, search engines, third party websites and applications and other platforms operated by other companies, unless you object. You may receive advertising based on information about you that we have provided to the platform or allowed it to collect using cookies on our website or code in our applications (or a combination of the two). You may also receive advertising because, at our request, the platform has identified you as falling within a group whose attributes we have selected or a group that has similar attributes to the individuals whose details it has received from us (or a combination of the two). To find out more, please refer to the information provided in the help pages of the platforms on which you receive advertising from us. Please also see the section below for further information regarding our use of social media platforms specifically;
13. To identify and record when you have received, opened or engaged with our website or electronic communications (please see our Cookie Policy for more information);
14. To administer competitions and promotions that you enter with us from time to time and to distribute prizes;
15. To send you information on our extended warranty products where you are benefiting from a current Škoda warranty and it is about to expire. You have the right to object to us sending this information at any time;
16. To identify the extent to which your interactions and communications with us or our content contributed to your engagement with us or our brand;
Processing necessary for us to assess and respond to complaints, claims and regulators
17. To communicate with you (including through social media) including to respond to queries, complaints or claims and to manage legal and regulatory requests and requirements;
18. To enforce or protect our legal rights or to establish, bring or defend legal claims;
Processing necessary for us to operate the administrative and technical aspects of our business efficiently and effectively
19. To verify the accuracy of information that we hold about you and create a better understanding of you as a customer. We may use information about you from third party data providers for this purpose, including data cleansing service providers that provide the latest home address or vehicle ownership information for you;
20. For network and information security purposes i.e. in order for us to take steps to protect your information against loss, damage, theft or unauthorised access
21. To comply with a request from you in connection with the exercise of your rights (for example where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression lists in order to be able to comply with your request);
22. To inform you of updates to our terms and conditions and policies;
23. For cookies that are essential for our website to function properly. Please see our Cookie Policy for further information;
24. To contact you when your local authorised dealer opens, closes, moves premises or is no longer an authorised dealer.
We may process your personal information to comply with our legal or regulatory requirements (for example to register your car with the DVLA, to assist, or respond to a request for information from, an authorised authority, regulatory body or court, or to respond to a court order). These requirements include processing to remember your cookie consent preferences for optional cookies used by our website. Please see our Cookie Policy Policy for further information.
Sometimes we will need to process your personal information to contact you if there is an urgent safety or product recall notice and we need to tell you about it.
We do not sell your information to third parties, but we do work closely with our dealer network, Volkswagen Financial Services, our group companies and with third party suppliers who fulfil business activities for us (like roadside assistance, marketing, events, social media platforms and market research etc.)
We do not sell your information to third parties. However, we may from time to time disclose your information to the following categories of companies or organisations to which we pass the responsibility to handle services on our behalf: roadside assistance service providers, customer contact centres, mobility and car hire providers, hosting providers, data cleansing and verification providers, direct marketing communications agencies and consultants, market research and market analytics service providers, our legal and other professional advisors.
We will also share your information with our dealer network in situations where we need to pass your information to them in order to manage any request, provide a service (including to fulfil and manage your orders) or handle any complaint you may have made to us. For example, where you have requested a test drive, we will need to share your personal information with your selected dealer so that they can contact you to arrange for the test drive to take place.
We will also share your personal information if we have a duty to do so, e.g. to register your car with the DVLA, to assist an authorised authority, regulatory body or court, or to enforce or protect our legal rights or to establish, bring or defend legal claims.
There are also circumstances where we share your information with our parent (or other companies within our Group) in order to understand you as a customer, fulfil orders, transactions, handle complaints or provide you with a service or information that you have requested. For example, we will share information with Volkswagen Financial Services UK Limited where you enquire about their services through us or where you make a complaint to us and later make the same or similar complaint to them. Volkswagen Financial Services UK Limited may use your information to provide you with information and carry out their obligations arising from contracts you enter into with them. For more information, please see their privacy statement.
We use a number of different social media platforms to communicate with you and to promote products and services. We process your personal information using these platforms in a variety of ways, as follows:
Pages
We use your personal information when you post content or otherwise interact with us on our official pages on Facebook, Instagram, LinkedIn, Twitter, Snapchat, TikTok and other social media platforms. We also use the Page Insights service for Facebook, Instagram and LinkedIn to view statistical information and reports regarding your interactions with the pages we administer on those platforms and their content. Where those interactions are recorded and form part of the information we access through these Page Insights services, we and the relevant platform are joint controllers of the processing necessary to provide that service to us.
Cookies
We use cookies and similar technologies in our websites and applications to collect and send information to Facebook and LinkedIn about actions you take on our website and applications. In particular:
Our relationship with Facebook and LinkedIn
As we are joint controllers with these platforms for certain processing, we and each platform have:
Facebook and LinkedIn also processes, as our processor, personal information that we submit for the purposes of matching, online targeting, measurement, reporting and analytics purposes. These services include the processing these platforms carry out when they display our advertisements to you in your news feed at our request after matching contact details for you that we have uploaded to them. These advertisements may include forms through which we collect contact information you give to us.
Further information
The Facebook company that is a joint controller of your personal information is Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. The LinkedIn company that is a joint controller of your personal information is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. For further information regarding these platforms and their use of your personal information, please see:
Transfers outside Europe
Due to the international nature of our business, there may be some instances where your information is processed or stored outside of the UK and EU. In those instances, we will ensure that appropriate safeguards are in place for that transfer and storage as required by applicable law.
Safeguards
We take steps to ensure that any third party partners who handle your information comply with data protection legislation and protect your information just as we do. We only disclose personal information that is necessary for them to provide the service that they are undertaking on our behalf. We will aim to anonymise your information or use aggregated none specific data sets where ever possible.
We will not hold your personal information in an identifiable format for any longer than is necessary. If you are a customer or otherwise have a relationship with us we will hold personal information about you for a longer period than if we have obtained your details in connection with a prospective relationship.
We do not retain personal information in an identifiable format for longer than is necessary.
Customer/driver relationships
If we have a relationship with you (e.g. you are a customer or the registered driver of a leased or other vehicle purchased from us or an authorised dealer), we hold your personal information for 6 years from the date our relationship ends. We hold your personal information after our relationship ends to establish, bring or defend legal claims. For clarity, if you have provided your consent, we will continue to send marketing to you during those 6 years unless you opt-out. Our relationship may end for a number of reasons including where the vehicle warranty or lease expires, or we have been made aware that you no longer own or drive that vehicle.
Prospective relationships
Where we have obtained your personal information following a request for information, test drive, brochure, quotation or any other information on any of our products or services, we hold your personal information for 1 year and 6 months from the date we collect that information, unless during that period we form a relationship with you e.g. you purchase or lease a vehicle or consent for us to send you marketing information.
Where you have consented to receive marketing, regardless of whether or not we have a prospective relationship with you based on an information request, we will retain information we need to market to you for 3 years and 6 months from the date consent was given. Each time you provide your consent, the time period will refresh.
We hold your personal information for the above periods to give us an opportunity to form a relationship with you.
Exceptions
The only exceptions to the periods mentioned above are where:
You have the right as an individual to access your personal information we hold about you and make corrections if necessary. You also have the right to withdraw any consent you have previously given us and ask us to erase information we hold about you. You can also object to us using your personal information (where we rely on our business interests to process and use your personal information).
You have a number of rights in relation to your personal information under data protection law. In relation to most rights, we will ask you for information to confirm your identity and, where applicable, to help us search for your personal information. Except in rare cases, we will respond to you within 1 month after we have received any request (including any identification documents requested).
You have the right to:
You also have the right not to be subject to purely automated decisions (including profiling) where this has a significant effect on you. We do not envisage that any decisions will be taken about you in this way, however we will update this statement if this changes.
You can exercise the above rights and/or manage your information by contacting us using the details below:
Škoda
Selectapost 44
Sheffield
S97 3FR
Telephone: 03330 037 504
If you have any specific data protection concerns or a complaint, you can address it to our Data Protection Team at dataprotection@vwg.co.uk.
If you are unhappy, you have the right to lodge a complaint with a data protection regulator in Europe, in particular in a country you work or live or where your legal rights have been infringed. The contact details for the Information Commissioner’s Office, the data protection regulator in the UK, are below:
Post:
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Call:
0303 123 1113
Email:
1. By entering and using the website located at www.skoda.co.uk (the “Site”), you agree to all of the terms and conditions set out in this policy.
2. Škoda UK is a trading division of Volkswagen Group United Kingdom Limited (Company number 514809) whose registered office is at Yeomans Drive, Blakelands, Milton Keynes, MK14 5AN, a company authorised to conduct business in the United Kingdom (“Škoda UK”, “we”, “our”, “us”).
3. For the avoidance of doubt, the Škoda UK Virtual Showroom service (the “The Škoda Virtual Showroom ”) shall, for the purposes of this policy, be considered a part of the Site and by using The Škoda Virtual Showroom you agree to all of the terms and conditions set out in this policy.
1. The Škoda Virtual Showroom is a live, web chat & video service which enables you to chat online to a member of our Škoda Product Host team about selected Škoda UK vehicles and take a live tour around vehicles in the virtual showroom from the comfort of your home.
2. If you choose to start a chat session via The Škoda Virtual Showroom, you’ll be introduced to one of our Škoda Product Host team, and your session will begin immediately. You will have the option to experience a live video tour of a vehicle in our showroom, guided by the Product Host. You will be able to see them but they will not be able to see you. If all of our Hosts are busy when you start a session you will be offered the option to book an appointment in the future at a time that is convenient. Please be respectful when talking to our Škoda Product Host team via The Škoda Virtual Showroom. If your message is abusive or offensive, our Hosts have the right to end the session.
3. The Škoda Virtual Showroom is available 7 days a week, but should you start a session outside of our normal business hours (being 11.00am – 9.00pm on weekdays or 11.00am – 7.00pm on weekends), you will be able to book an appointment for the following day onwards.
4. At the point of requesting the Škoda Virtual Showroom you will be asked for your contact details which are needed in order to provide the Škoda Virtual Showroom service and confirm the session. Your details will only be passed on to our customer service team or a retailer of your choosing upon your request after the experience has ended.
1. The specifications contained on the Site are for information purposes only as we cannot confirm the exact specifications of the vehicle. If you require any specific feature you must consult your Škoda Retailer who is regularly updated with any change in specification. Please check model availability and full specification details with your Škoda Retailer prior to ordering. Neither Škoda nor Škoda Partners can accept contractual responsibility for your reliance on the information contained herein.
2. Some illustrations on the Site do not necessarily reflect UK specifications and may not be available. Consequently controls and some items of equipment are positioned differently for the UK.
3. Škoda UK may change RRPs at any time (this includes where there are government changes in regulation and/or legislation). There may be a delay to any RRP displaying correctly on our materials. Always obtain prices from your chosen Škoda retailer.
4. All prices shown on the Site are manufacturer’s recommended on-the-road (“OTR”) prices and all prices and offers are for information purposes and guidance only. We use every effort to verify the accuracy of any information on the Site and to ensure our OTR information and offers are correct and up to date. However, from time to time errors may occur and Škoda UK shall not be liable for any reliance on such information. Please contact your Škoda Retailer for further pricing details.
1. The Site is published by Škoda UK and is protected by copyright and other intellectual property rights in existence at any time throughout the world. All web site design, text, graphics, the typographical arrangement thereof, and all other material on this web site is copyright of Škoda UK or their service and technology providers.
2. Permission is hereby granted to electronically copy and to print hard copy portions of this web site for the sole purpose of using this as an information resource for Škoda UK products. Any other use of materials on the Site, including reproduction for purposes other than the above, modification, distribution or republication without the prior written permission of Škoda UK is prohibited.
3. The trade marks, logos and service marks shown on this web site, unless otherwise specified, are the trademarks of Škoda UK. No rights are granted to use any of them in any manner whatsoever.
4. Any infringement of Škoda UK’s rights will result in appropriate legal action being taken against you.
1. All express warranties, representations, conditions of any kind or other terms implied by statute or common law with respect to this web site or the information, content, materials or products included on this web site are hereby expressly excluded to the fullest extent permitted by law.
2. Škoda UK shall not be liable in any circumstances for any direct or indirect, special or consequential loss or damage (whether for profit or loss or otherwise) costs, claims, expenses or other claims for compensation what so ever, whether caused by the acts, omissions or the negligence of Škoda UK, its employees or agents, which arise out of or in connection with the use of this web site or the information, content materials or products included on the site, except in respect of death or personal injury caused by Škoda UK, it’s employees’ or it’s agents’ proven negligence.
3. Škoda UK does not accept any responsibility or liability for access to or material on, any website that is linked from or to the site.
Škoda UK reserves the right to prevent your usage of the Site if you misuse the contents contained within the Site in any manner. Škoda UK is the final arbiter as to what shall constitute misuse and our decision will be final.
The Site is for use by persons located and resident within the United Kingdom, including Northern Ireland, the Channel Isles and the Isle of Man. Accordingly, these terms and conditions shall be subject to English law and the parties to any dispute or action hereby submit to the exclusive jurisdiction of the English courts.
We may make changes to this policy at any time by sending you an email with the modified terms or by positing a copy of them on the Site. Any changes will take effect 7 days after the date of our email or the date on which we post the modified terms on the Site, whichever is the earlier. Your continued use of the Site after that period expires means that you agree to be bound by the modified policy.
1. Questions, comments or requests concerning this policy are welcomed and should be addressed to us using the details set out on our Contact Us page.
2. The Site is owned and operated by Volkswagen Group United Kingdom Limited (Company registration number 514809) whose registered office is at Yeomans Drive, Blakelands, Milton Keynes MK14 5AN, a company authorised to conduct business in the United Kingdom.
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Our group companies: