Winning design - Design center

Made of glass, concrete, and steel, the ŠKODA Auto design center is a modern, unconventionally conceived structure that stands out without being overwhelmingly dominant. Built in the spirit of a new architectural philosophy, it is a harmoniously composed structure aiming to express simplicity, compactness, and compatibility with the attributes typical for ŠKODA.

 

The building is divided with glass partitions that can be moved to create a variety of interior arrangements. This variability enables designers and engineers to concentrate on their work while sustaining visual communication with their colleagues. The monochromatic character of the glass and concrete structure artfully contrasts with the colourful work environment.

New architectural icon

A professional team of designers, engineers, and experts in other fields of specialty work in the design center on development of new automobiles for ŠKODA. Using drawings and models, the exterior vivision designs the external appearance, while specialists in the interior division elaborate on the details in the interior. In order to be able to evaluate designs realistically, a model shop makes life-size models from modeling clay at a 1:1 scale, which are indistinguishable from actual automobiles.
 
The colour & trim shop designs upholstery fabrics for the seats, colours of the lacquer, and all other materials to give the interior a comfortable and pleasant appearance. Workers in the CAD design division generate computer-based models of components (e.g. wheels), create data for subsequent machining of ŠKODA Auto components and ensure exchange of information with the relevant design units.

Designing ŠKODA vehicles

All ŠKODA models are designed at the design center in Mladá Boleslav, relying on many years of tradition in technical know-how, combined with modern scientific findings and experience. During this process, our designers seek perfection. Passion and love for their work are manifested in every single detail of the vehicle models they create.
 
All ŠKODA designs derive from ŠKODA concepts and ŠKODA Auto corporate design. They aim visually to accentuate the virtues of ŠKODA – precision, dynamic, and tradition – so that the vehicles are instantly distinguishable from other competitors‘ vehicles. The domineering and original mask of the cooler is one of the principal identity marks of all the three model lines of ŠKODA vehicles and a clear sign of affiliation with this trademark. Other original elements of the ŠKODA design are indentations in the front hood’s profile – starting from the corners of the cooler mask, crossing the company logo in the middle, and gradually elevated towards the front windshield, where they disappear.

Automobile design development

Long before a new model is designed, the R&D division begins to work on the first conceptual sketches. Upon compiling draft designs, based on the Konzern’s platform, the overall vehicle concept is ready for further elaboration. Simultaneously with the development of the platform, there are various studies and comparative analyses of competitors’ vehicles under progress, in order to define optimal external and internal dimensions.
 
The results of the studies are then converted into sets of data called packages, which are then used for creating modeling clay design models. The models thus created are continuously checked for conformity to internal, external, and ergonomic parameters, technological feasibility, and compliance with current legislative regulations. The design process includes the creation of cross sections of the individual design versions and the junction points of the future body frames. During the final stage, a so-called final package is produced, a compilation of all the important parameters of the exterior and interior as a 3D model.

CAD design

The term 'CAD tuning' stands for the creation of 3D computer models of exteriors and interiors. This creative work forms a critical interface in every developmental process involving design and engineering. Upon approval, each new model’s clay version is used for CAD tuning. Modelling is done directly on the computer according to the designer’s ideas, with the aid of sketches and cross-sections. Taking all these conditions into consideration often leads to modification of the designers’ original ideas.

The final version depends very much on the model maker’s ability to project in space and his cooperation with the designer and engineer. Using large-scale projection facilitates the presentation of CAD data for the whole vehicle is available in virtual reality. This, in turn, facilitates evaluation of the presented forms and makes room for recommended adjustments. Upon processing and approval, CAD data is released for machining a so-called 'data control model' at a 1:1 scale. The model is then presented for final approval as to the form and surface of the exterior and interior.