Milton Keynes, 20 January 2016 - With temperatures frequently dropping below 7°C, the new data** shows that only 14 per cent of British motorists own a set of cold weather tyres.
When fitted with the appropriate tyres for winter weather, vehicles benefit from improved grip which can stop drivers getting stuck in the white stuff or losing control in cold conditions. Braking distances are greatly reduced as well.
Yet, despite this, nearly half (49 per cent) of ŠKODA’s respondents claimed that their chief concern when selecting tyres was getting the lowest price, instead of having the most suitable set.
With experts*** suggesting that tyres should be checked at least once a month, nearly a fifth (17 per cent) of motorists admitted to not doing so for at least six months. This means that around 22 million**** tyres across the country could have tread depths that fall below recommended levels.
Warren Richards, Head of Service & Parts Operations for ŠKODA UK, commented: “Driving in winter can be dangerous at times – that’s no secret. But what’s less known is that when temperatures drop below 7°C, cold weather tyres are better equipped to handle the road.
“Cold weather tyres aren’t affected like normal tyres as temperatures drop, maintaining optimum grip and braking performance: these are qualities that can save lives. We’d urge all ŠKODA owners to visit their local retailer and enquire about getting cold weather tyres fitted – something that can be done quickly, simply and for a very reasonable price.”
To help give its owners extra peace of mind during the winter months, ŠKODA UK is also offering a Winter Health Check, which sees cars undergo a seven-point safety check – which includes tyres - for just £25.
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* Figures from the SMMT show that there are 32.6 million cars on British roads. With 86% of car owners from ŠKODA UK’s survey saying that they don’t have specialist winter tyres fitted, that’s 28 million cars
** ŠKODA UK commissioned Censuswide to speak to 1,577 car owners in the UK during September 2015
*** Tyre safety charity, TyreSafe, recommends checking tyres at least once a month
**** 17% of car owners said they hadn’t checked their tyres in at least six months – that means there are at least 5.5 million cars affected. With four tyres on each car, there are 22.2 million tyres affected
ŠKODA UK has launched its first online showroom. Customers can access the ŠKODA Live Tour on their computer, tablet or smartphone – and gain the showroom experience at a time and place that suits them. ŠKODA Live Tour instantly connects the customer to a ŠKODA Product Host by an internet video link, who takes them into the Live Tour showroom and introduces the ŠKODA models.
ŠKODA’s new compact SUV is called the KAROQ. The name and its spelling originate from the language of the Alutiiq, an indigenous tribe who live on an island off the southern coast of Alaska. For the name of the new compact SUV, ŠKODA has drawn on the spelling of the ŠKODA KODIAQ and in doing so, has created a consistent nomenclature for the brand’s current and future SUV models. The ŠKODA KAROQ will be introduced to the public for the first time in Stockholm on 18 May and represents a further milestone in ŠKODA’s SUV campaign.
© ŠKODA AUTO a.s. 2017