Milton Keynes, 20 January 2016 - With temperatures frequently dropping below 7°C, the new data** shows that only 14 per cent of British motorists own a set of cold weather tyres.
When fitted with the appropriate tyres for winter weather, vehicles benefit from improved grip which can stop drivers getting stuck in the white stuff or losing control in cold conditions. Braking distances are greatly reduced as well.
Yet, despite this, nearly half (49 per cent) of ŠKODA’s respondents claimed that their chief concern when selecting tyres was getting the lowest price, instead of having the most suitable set.
With experts*** suggesting that tyres should be checked at least once a month, nearly a fifth (17 per cent) of motorists admitted to not doing so for at least six months. This means that around 22 million**** tyres across the country could have tread depths that fall below recommended levels.
Warren Richards, Head of Service & Parts Operations for ŠKODA UK, commented: “Driving in winter can be dangerous at times – that’s no secret. But what’s less known is that when temperatures drop below 7°C, cold weather tyres are better equipped to handle the road.
“Cold weather tyres aren’t affected like normal tyres as temperatures drop, maintaining optimum grip and braking performance: these are qualities that can save lives. We’d urge all ŠKODA owners to visit their local retailer and enquire about getting cold weather tyres fitted – something that can be done quickly, simply and for a very reasonable price.”
To help give its owners extra peace of mind during the winter months, ŠKODA UK is also offering a Winter Health Check, which sees cars undergo a seven-point safety check – which includes tyres - for just £25.
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* Figures from the SMMT show that there are 32.6 million cars on British roads. With 86% of car owners from ŠKODA UK’s survey saying that they don’t have specialist winter tyres fitted, that’s 28 million cars
** ŠKODA UK commissioned Censuswide to speak to 1,577 car owners in the UK during September 2015
*** Tyre safety charity, TyreSafe, recommends checking tyres at least once a month
**** 17% of car owners said they hadn’t checked their tyres in at least six months – that means there are at least 5.5 million cars affected. With four tyres on each car, there are 22.2 million tyres affected
The new Kodiaq, Superb and Octavia proved an unbeatable trio as ŠKODA took home three category wins at the 2017 Auto Express New Car Awards and a special award for its Reconnection advertising campaign. The awards were made at the title’s annual ceremony in central London, where the judging panel praised ŠKODA’s winning models for their quality, practicality and value for money.
It’s the vRS that packs the mightiest punch ever: the new Octavia vRS 245 has just touched down in the UK. Delivering 245PS and 370Nm of torque, the new sporting flagship of the range launches with an equally headline-grabbing price that starts from £27,595.
ŠKODA customers are the happiest car owners in Britain, according to the UK's largest independent automotive customer satisfaction survey, Driver Power. The brand secured an incredible gold rush of awards in the Driver Power 2017 New Car Survey with the Superb and Yeti proving to be the star performers, taking first and second place in the overall Car of the Year ranking. The duo also took top honours in their respective segment categories, outscoring the competition in the survey's individual vehicle attribute sections. In total, ŠKODA was awarded 10 Gold, Silver and Bronze awards.
© ŠKODA AUTO a.s. 2017