Three cheers for ŠKODA as Kodiaq, Superb and Octavia take home Auto Express New Car Awards titles

28/06/2017

The new Kodiaq, Superb and Octavia proved an unbeatable trio as ŠKODA took home three category wins at the 2017 Auto Express New Car Awards and a special award for its Reconnection advertising campaign. The awards were made at the title’s annual ceremony in central London, where the judging panel praised ŠKODA’s winning models for their quality, practicality and value for money.

Milton Keynes, 28 June 2017: Kicking off ŠKODA’s 2017 trophy haul, the new Kodiaq was named as the winner of the Best Large SUV title. In a category usually dominated by some of the biggest names in the luxury and premium car business, ŠKODA stole the show – winning over the judging panel with its high quality, intelligent design and exceptional practicality. Announcing the award, Auto Express Editor-in-Chief Steve Fowler said: “The new Kodiaq offers family-friendly practicality in a more stylish body than a conventional MPV, while features such as the slick infotainment system and all of the brand's usual Simply Clever touches combine with ŠKODA's affordable pricing to make the Kodiaq the best large SUV on sale.”

The Superb retained its crown in the Best Family Car segment, seeing off tough competition to secure a back-to-back win. Steve Fowler commented: “The Superb took the title of Best Family Car for the third year in a row thanks to its blend of practicality, efficiency and tech at affordable prices. Plenty of legroom inside allied to a big boot mean few families will need more room, while Skoda's Simply Clever touches ensure the Superb will integrate into your family's life without fuss.”

The Octavia completed ŠKODA’s triple crown of 2017 Auto Express titles with the the Estate version securing the Estate Car of the Year title. Explaining why the recently updated Octavia stood head and shoulders above the competition, Steve Fowler said: “With its 610-litre load bay, the Octavia delivers what an estate car should, offering plenty of practicality and versatility. But the Skoda is far from just a big box. Affordable prices mixed with a decent level of kit on most models and an efficient line-up of engines means the Octavia Estate won't break the bank to buy or run.”

Widely recognised as one of the most influential awards in the automotive industry, the Auto Express New Car Awards has consistently named ŠKODA as a stand-out performer in key category sectors. The brand has won an incredible 11 category titles over the course of the last five years (six in the last two years) – including an overall Car of the Year title for the Citigo.

And it’s not just new ŠKODAs that have been recognised by Auto Express in 2017. The Superb was named as the most satisfying car to own in the title’s annual Driver Power satisfaction survey, with the Yeti hot in its wheel tracks in second place, while the brand’s Reconnection campaign walked away with the award for Best Integrated Advertising Campaign 2017.

Further information about the 2017 Auto Express New Car Awards can be found online or in a special edition of the magazine published today (June 28).

​ŠKODA is celebrating a record-breaking 2016 with best ever annual new car registrations in the UK.  A total of 80,372 cars were registered – up 7.6% on 2015 (74,692), giving the brand a total UK market share of 2.98% (2.84% in 2015). Every vehicle in the brand's multi award-winning model range played its part in the success.
​Just weeks after introducing the extensively modernised ŠKODA OCTAVIA, the Czech automobile manufacturer presents the top model in the series – the ŠKODA OCTAVIA vRS. The new front section, modified rear and sporty interior highlight its dynamic character. The upgraded ŠKODA OCTAVIA vRS is available as a hatchback and estate. Both body styles have two four-cylinder engines to choose from. While the 2.0 TDI diesel engine has the same 135 kW (184 hp) output as previously, the performance of the 2.0 TSI petrol engine has increased by 7 kW (10 hp) to 169 kW (230 hp), making it the most powerful and fastest series-production model in the history of the ŠKODA OCTAVIA. New premium technologies supporting infotainment, connectivity and driver assistance systems emphasise the exceptional position of the compact sports car in its segment.

ŠKODA is celebrating yet more awards success with two victories at the 2017 Honest John Awards. In what is rapidly becoming another 'silverware spring' for the brand, the Superb and Octavia Estate both drove off with category wins.