Milton Keynes, 1 March 2016 - The Superb Hatch triumphed in the Best Family Car category – widely regarded as one of the most competitive sectors of the new car market. Selected as a clear winner by UKCOTY’s 27-strong judging panel, the Superb Hatch was praised for its exceptional comfort and high quality.
Tim Pollard, UKCOTY juror said: “Can you think of a family car delivering more space, equipment – and gloss – per pound? I can’t…”
His views were echoed by other members of the jury, with Chris Russon commenting; “The Superb Hatch has incredible quality and all-round performance, at a price that makes others wince.” Fellow juror Al Suttie added further praise, saying; “ŠKODA offers more space, comfort and quality than anyone else at this price. The Superb is best family hatch there is.”
Further proving the Superb’s strength in depth, the Estate version also took honours – loading up with the Best Estate Car title. As with the hatch, the judging panel were bowled over by the Superb Estate’s quality, comfort and practicality.
Jury member Paul Hudson felt the new Superb was; “even better than its peerless predecessor for a combination of space, quality and low running costs.”
Tim Pollard agreed, adding; “It adds amazing volume to the Superb’s already excellent qualities. There is no finer load-lugger for the money,” while Matt Joy added; “Nothing you do could ever require a car more spacious than this.”
These latest UK Car of the Year titles add to the new Superb’s impressive haul of industry and press awards. Since its UK market launch in September 2015, ŠKODA’s flagship model has been a regular on the top step of the podium, taking home five key industry titles - including What Car? Estate Car of the Year and The Sunday Times Estate Car of the Year.
Available across the ŠKODA retailer network, prices for the ŠKODA Superb Hatch start at £18,640 while the Superb Estate is priced from £19,840.
ŠKODA UK has launched its first online showroom. Customers can access the ŠKODA Live Tour on their computer, tablet or smartphone – and gain the showroom experience at a time and place that suits them. ŠKODA Live Tour instantly connects the customer to a ŠKODA Product Host by an internet video link, who takes them into the Live Tour showroom and introduces the ŠKODA models.
ŠKODA’s new compact SUV is called the KAROQ. The name and its spelling originate from the language of the Alutiiq, an indigenous tribe who live on an island off the southern coast of Alaska. For the name of the new compact SUV, ŠKODA has drawn on the spelling of the ŠKODA KODIAQ and in doing so, has created a consistent nomenclature for the brand’s current and future SUV models. The ŠKODA KAROQ will be introduced to the public for the first time in Stockholm on 18 May and represents a further milestone in ŠKODA’s SUV campaign.
ŠKODA's appearance at the Shanghai Motor Show 2017 (19 – 28 April) is characterized by electric change: With the Vision E study, the company provides its first brand-specific outlook on the future of individual mobility. The emotionally designed five-door SUV coupé can travel up to 500 kilometres on purely electric power and meets the level 3 requirements for autonomous driving. ŠKODA is intensively pursuing the electrification of its model range, and will be offering five purely electric models in various segments by 2025.
ŠKODA DESIGN emphasises its commitment to a distinct design identity with continuous development of its design language. Harmonious proportions, clean-cut lines, bold contours and crystalline features are combined to create a design that places a focus on precision and clarity. One of the sources of inspiration for ŠKODA's designers is Czech crystal glass art, which is characterised by outstanding craftsmanship. This yields an expressive, emotionally charged design which harmoniously combines aesthetics and functionality.
© ŠKODA AUTO a.s. 2017