Superb wows UK Car of the Year judges as Hatch and Estate drive off with top awards

Superb wows UK Car of the Year judges as Hatch and Estate drive off with top awards

01/03/2016
Another week, another brace of industry accolades for the all-new ŠKODA Superb. Continuing their rich run of award successes, the Superb Hatch and Estate have been named as the best in the business in the 2016 UK Car of the Year Awards (UKCOTY).

Milton Keynes, 1 March 2016 - The Superb Hatch triumphed in the Best Family Car category – widely regarded as one of the most competitive sectors of the new car market. Selected as a clear winner by UKCOTY’s 27-strong judging panel, the Superb Hatch was praised for its exceptional comfort and high quality.

Tim Pollard, UKCOTY juror said: “Can you think of a family car delivering more space, equipment – and gloss – per pound? I can’t…”

His views were echoed by other members of the jury, with Chris Russon commenting; “The Superb Hatch has incredible quality and all-round performance, at a price that makes others wince.” Fellow juror Al Suttie added further praise, saying; “ŠKODA offers more space, comfort and quality than anyone else at this price. The Superb is best family hatch there is.”

Further proving the Superb’s strength in depth, the Estate version also took honours – loading up with the Best Estate Car title. As with the hatch, the judging panel were bowled over by the Superb Estate’s quality, comfort and practicality.

Jury member Paul Hudson felt the new Superb was; “even better than its peerless predecessor for a combination of space, quality and low running costs.”

Tim Pollard agreed, adding; “It adds amazing volume to the Superb’s already excellent qualities. There is no finer load-lugger for the money,” while Matt Joy added; “Nothing you do could ever require a car more spacious than this.”

These latest UK Car of the Year titles add to the new Superb’s impressive haul of industry and press awards. Since its UK market launch in September 2015, ŠKODA’s flagship model has been a regular on the top step of the podium, taking home five key industry titles - including What Car? Estate Car of the Year and The Sunday Times Estate Car of the Year.

Available across the ŠKODA retailer network, prices for the ŠKODA Superb Hatch start at £18,640 while the Superb Estate is priced from £19,840.

ŠKODA has kicked off its major SUV campaign with the new Kodiaq. The 4.7m long SUV is a versatile all-rounder. It offers the largest boot capacity within its class and will be available with the option of a third row of seats. The Kodiaq places a new brand emphasis on infotainment, assistance systems and connectivity, and goes on sale at the beginning of 2017.
​ŠKODA has hitched up and driven off with yet another key industry award. The multi-award-winning Superb has been named Overall Winner at the Tow Car Awards 2016 by a panel of experts from The Camping and Caravanning Club, Practical Caravan, and What Car?
ŠKODA’s rich sporting and performance history reaches a historic milestone in 2016 with the 15th anniversary of the vRS brand in the UK. Since the first Octavia vRS arrived in showrooms back in 2001, ŠKODA has continually developed the vRS range; adding more power, performance and excitement to cars wearing the famous three letter badge.
ŠKODA’s new large SUV is to be called Kodiaq. The name refers to the Kodiak bear that lives on a remote island off the southern coast of Alaska. Its spelling is derived from the language of the indigenous people – the Alutiiq. ŠKODA will usher in a new SUV campaign with the introduction of the Kodiaq when it makes its public debut in the second half of 2016.
ŠKODA’s models continue to drive home their reliability, quality, cost, practicality and comfort credentials in the annual Auto Express Driver Power survey.
The foundations of an exemplary success story were laid 25 years ago. The partnership between the Volkswagen Group and the Czech carmaker began on 16 April 1991. From that point on, the traditional Czech brand evolved from being a regional market leader to an internationally successful vehicle manufacturer. In the presence of Czech Prime Minister Bohuslav Sobotka, Volkswagen CEO Matthias Müller and Jaroslav Povšík, head of trade union KOVO MB, ŠKODA CEO Bernhard Maier commemorated this outstanding milestone in the company’s 121-year history today. Around 500 guests from politics, economy and society took part in the anniversary celebrations at the Laurin & Klement Forum of the ŠKODA Museum in Mladá Boleslav.