ŠKODA VisionS: SUV Design Study

ŠKODA VisionS: SUV Design Study

02/02/2016
ŠKODA communicates its new, modern design language in the SUV segment. The brand will be showcasing its new show car – the ŠKODA VisionS – at the 2016 Geneva International Motor Show, hinting at how ŠKODA’s future SUV could look.

Mladá Boleslav, 2 February 2016 - The design represents a perfect balance of aesthetics, power and function. Over recent years ŠKODA has completely renewed its model range and the next phase will involve broadening the range of models in the SUV segment.

ŠKODA unveiled its new design language in 2014 with the VisionC design study. The brand is now transferring this to the SUV segment with the VisionS (‘S’ stands for SUV) showing how ŠKODA’s future SUV, which is larger than the Yeti model, could look. With a length of 4,700mm and a width of 1,910mm the 1,680mm high show car creates an instant presence on the road.

Inside traditional brand values are recreated with a large interior, here featuring three rows of seats, offering a generous space for six occupants.

Externally the ŠKODA VisionS reflects the brand’s new emotional appeal. All the edges and lines are clear, precise and sharp, while crystalline design elements accentuate the exterior. The interplay of light and shadow creates powerful effects on the strikingly chiselled surfaces.

At the front the bonnet relies on the creative use of plastics, with contours flowing towards the brand logo. The wide grille and four tapered, high-set LED headlights characterise the face of the show car, emphasising the vehicle’s SUV character. Crystalline elements in the vertical struts in the grille and on the logo are ŠKODA’s tribute to the Czech art of crystal-glass design.

The side view also illustrates the strong SUV character of ŠKODA’s VisionS with sharp tornado line spanning the entire length of the powerful car body. Angular wheel arches emphasise the off-road character and the upper-shoulder contour forms a deep groove over the sills. The quickly sloping roofline with the long spoiler and tapered rear visually accelerate the show car even when stationary.

The rear of ŠKODA’s VisionS has been sculpturally designed with a strong diffuser insert bordering the large exhaust pipes, giving the large SUV a visually powerful stance. The ŠKODA logo and shallow rear lights with dynamically cut crystalline housings sit just beneath the low rear window, while ŠKODA’s characteristic C-arm, beginning at the rear lights, runs into the flat reflectors in the bumper.

Excited? Stay updated on the latest VisionS information​.​

​ŠKODA's deliveries increased by 2.4% to 99,000 units in May (May 2016: 96,700 vehicles), making it the best May in the company's history. The traditional Czech brand made significant gains particularly in Europe and India. ŠKODA promises further growth impetus from the current SUV campaign: The ŠKODA KODIAQ – the brand's first new SUV model – has been successfully launched on the markets; 7500 units were delivered to customers in May. The new compact ŠKODA KAROQ SUV, which was presented to the public for the first time in Stockholm in May, will follow in the fourth quarter of 2017.

ŠKODA customers are the happiest car owners in Britain, according to the UK's largest independent automotive customer satisfaction survey, Driver Power.  The brand secured an incredible gold rush of awards in the Driver Power 2017 New Car Survey with the Superb and Yeti proving to be the star performers, taking first and second place in the overall Car of the Year ranking. The duo also took top honours in their respective segment categories, outscoring the competition in the survey's individual vehicle attribute sections. In total, ŠKODA was awarded 10 Gold, Silver and Bronze awards.

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ŠKODA has emerged with one of its biggest haul of industry accolades in DieselCar Magazine’s annual Top 50 awards. The respected automotive title named the Kodiaq, Superb and Octavia as the best in their respective categories in its 2017 list of the best diesel cars currently on sale.

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