ŠKODA UK launches new brand campaign with Sir Bradley Wiggins

02/02/2017
​ŠKODA UK has today announced its new brand campaign - Driven by Something Different - featuring Sir Bradley Wiggins.

 

The creative focuses on ŠKODA’s new customer-led positioning, highlighting defining attitudes shared by its customers; an individual self-confidence, optimism, and a spirit that sets them apart from the predictable.

The campaign follows key moments in Wiggins‘ personal and professional life, as he reflects on his achievements; pushing himself to the limit on the peaks of northwest Wales.

Created by Fallon London, the advert is directed by acclaimed Czech film director Martin Krejci. The multi-channel campaign kicks off on 4 February with a 90 second advert which will air on ITV1 during the half time interval of the much-anticipated England vs. France Six Nations rugby match, as part of an ‘ITV Presents’ feature.

Speaking about the new advert, Sir Bradley Wiggins said; "I'm looking forward to the advert being released, ŠKODA has done a great job in capturing my journey through cycling. We are already preparing for the next ad which will take a lot to beat this one."

Kirsten Stagg, Head of Marketing for ŠKODA UK, said; "From our humble beginnings as a bicycle manufacturer to the innovative automotive brand we are today, we have always prided ourselves in being driven by something different.

"As Britain’s most decorated Olympian there is no denying Sir Bradley Wiggins‘ incredible achievements. However we chose to work with him on the campaign because of who he is and what he represents as an individual; he embodies the self-confidence, unique character and spirit which sets him apart from the rest."

To see a behind the scenes video from the ad shoot, visit here

ŠKODA AUTO delivered 92,800 vehicles to customers worldwide in February, an increase of 14.3% compared to the same period of the previous year (February 2017: 81,200 vehicles), and the best February result in its 123-year history. The Czech carmaker posted particularly strong growth in China (+30.6%), Germany (+17.6%), Russia (+38.6%) and Turkey (+79.3%). In addition to the international bestseller OCTAVIA, the two SUV models KAROQ and KODIAQ also made significant contributions to the strong overall result.
ŠKODA hosted a secret gig last night to celebrate its partnership with renowned recording artist, Paloma Faith. Around 500 fans were treated to an intimate performance that included songs from her new album, The Architect, at The Round Chapel in Hackney, London.
ŠKODA AUTO has seamlessly continued its 2017 record results: In January, the Czech carmaker delivered 103,800 vehicles to customers worldwide, 10.7% more than in the same period last year (January 2017: 93,800), and more than in any previous January. ŠKODA models were particularly in demand in Europe (+ 13.7%), Russia (+ 26%) and India (+ 13.8%). The new SUV models KODIAQ and KAROQ made significant contributions to the success.
ŠKODA has taken home the double at the annual Fleet World Honours. The ŠKODA Superb won the accolade for Best Upper Medium Car for an impressive third consecutive year, and the recently launched seven-seat Kodiaq took the title of Best Large Family Car of the Year.
The ŠKODA Fabia is embarking on the next chapter of its success story with wide-ranging enhancements in terms of both design and technology. The popular small car made by the Czech carmaker will now boast even greater appeal thanks to restyled front and rear sections, the introduction of LED head and rear lights, as well as a refined interior. Lively and efficient 1.0 petrol engines, as well as additional assistance systems underline the sophisticated character of the ŠKODA Fabia. The revised model is being unveiled at the International Motor Show 2018 in Geneva. The market launch is in the second half of 2018.
ŠKODA has today announced a new partnership with leading UK artist Paloma Faith, in the brand’s next installment of its Driven by Something Different campaign.