ŠKODA UK launches new brand campaign with Sir Bradley Wiggins

02/02/2017
​ŠKODA UK has today announced its new brand campaign - Driven by Something Different - featuring Sir Bradley Wiggins.

 

The creative focuses on ŠKODA’s new customer-led positioning, highlighting defining attitudes shared by its customers; an individual self-confidence, optimism, and a spirit that sets them apart from the predictable.

The campaign follows key moments in Wiggins‘ personal and professional life, as he reflects on his achievements; pushing himself to the limit on the peaks of northwest Wales.

Created by Fallon London, the advert is directed by acclaimed Czech film director Martin Krejci. The multi-channel campaign kicks off on 4 February with a 90 second advert which will air on ITV1 during the half time interval of the much-anticipated England vs. France Six Nations rugby match, as part of an ‘ITV Presents’ feature.

Speaking about the new advert, Sir Bradley Wiggins said; "I'm looking forward to the advert being released, ŠKODA has done a great job in capturing my journey through cycling. We are already preparing for the next ad which will take a lot to beat this one."

Kirsten Stagg, Head of Marketing for ŠKODA UK, said; "From our humble beginnings as a bicycle manufacturer to the innovative automotive brand we are today, we have always prided ourselves in being driven by something different.

"As Britain’s most decorated Olympian there is no denying Sir Bradley Wiggins‘ incredible achievements. However we chose to work with him on the campaign because of who he is and what he represents as an individual; he embodies the self-confidence, unique character and spirit which sets him apart from the rest."

To see a behind the scenes video from the ad shoot, visit here

At the 2018 Paris Motor Show, ŠKODA will be presenting itself not just as sporty and sustainable, but also as a mobility services provider. The Czech brand is inviting the show’s visitors to a special digital experience from 2 to 14 October: At the ŠKODA stand in the User Experience corner, they can go through a fictional day as an avatar that they have created themselves and be guided through tailor-made digital offers.

 

With the VISION RS concept study ŠKODA offers a look ahead in Paris, presenting a future compact car and the next stage of development for the sporty RS family. A family that now includes its first ever SUV – the ŠKODA KODIAQ vRS. The SCOUT and SPORTLINE variants expand the range for the ŠKODA KAROQ compact SUV.

ŠKODA is offering a first glimpse of the new ŠKODA KODIAQ vRS high-performance SUV by releasing two design sketches. Several accents in gloss black accentuate the dynamic appearance of the new, top-of-the-range SUV. It’s the first time the vRS initials, which are exclusively reserved for ŠKODA’s sportiest models, have been seen on an SUV. The emotive design comes alive thanks to the interplay of elegant lines, sporty contours and the typical robust nature of an SUV. The 240 PS ŠKODA KODIAQ vRS will make its debut at the 2018 Paris Motor Show in October.
ŠKODA is continuing to whet appetites for the new ŠKODA KODIAQ vRS. Ahead of the car’s official world premiere at the 2018 Paris Motor Show in October, the Czech manufacturer is releasing yet more photographs of its features. The first SUV in the portfolio of ŠKODA vRS models impresses not only with its 240 PS diesel engine, but also with its sporty and elegant design, highlights in high-gloss black and 20-inch Xtreme alloy wheels.
Global demand for ŠKODA models continues to rise: In August, the Czech brand delivered 91,800 vehicles to customers, exceeding the previous year's result by 6.6% (August 2017: 86,100 vehicles). ŠKODA achieved particularly high growth rates in Russia (+33.5%) and China (+11.5%). Once again, the company also grew in Europe compared to the same period last year (+6.0%). The ŠKODA KAROQ, comprehensively modernised FABIA and the CITIGO achieved double-digit increases. The KODIAQ RS, KAROQ SCOUT and KAROQ SPORTLINE as well as the VISION RS concept study are celebrating their world premieres in Paris.
ŠKODA is revealing several details about its new KODIAQ RS ahead of the high-performance SUV’s official world premiere at the 2018 Paris Motor Show in October. In a video, ŠKODA is offering a preview of the car’s full-LED headlights, the virtual cockpit and the new Dynamic Sound Boost function, which accentuates the dynamic character of the ŠKODA KODIAQ RS with a meaty and even sportier sound.
The ŠKODA VISION RS gives an outlook on the future of the ŠKODA RS models. The design sketches offer a first impression of the concept study’s interior before the official world premiere at the Paris Motor Show in October. In addition, a video shows the innovative interior – with vegan and sustainably produced materials – taking shape in a Prague design studio.