LED rear lights
Climate control air conditioning
Monte Carlo logo and exterior styling including rear spoiler, rear diffuser, front grille and door mirrors in black
The creative focuses on ŠKODA’s new customer-led positioning, highlighting defining attitudes shared by its customers; an individual self-confidence, optimism, and a spirit that sets them apart from the predictable.
The campaign follows key moments in Wiggins‘ personal and professional life, as he reflects on his achievements; pushing himself to the limit on the peaks of northwest Wales.
Created by Fallon London, the advert is directed by acclaimed Czech film director Martin Krejci. The multi-channel campaign kicks off on 4 February with a 90 second advert which will air on ITV1 during the half time interval of the much-anticipated England vs. France Six Nations rugby match, as part of an ‘ITV Presents’ feature.
Speaking about the new advert, Sir Bradley Wiggins said; "I'm looking forward to the advert being released, ŠKODA has done a great job in capturing my journey through cycling. We are already preparing for the next ad which will take a lot to beat this one."
Kirsten Stagg, Head of Marketing for ŠKODA UK, said; "From our humble beginnings as a bicycle manufacturer to the innovative automotive brand we are today, we have always prided ourselves in being driven by something different.
"As Britain’s most decorated Olympian there is no denying Sir Bradley Wiggins‘ incredible achievements. However we chose to work with him on the campaign because of who he is and what he represents as an individual; he embodies the self-confidence, unique character and spirit which sets him apart from the rest."
To see a behind the scenes video from the ad shoot, visit here
At the 2018 Paris Motor Show, ŠKODA will be presenting itself not just as sporty and sustainable, but also as a mobility services provider. The Czech brand is inviting the show’s visitors to a special digital experience from 2 to 14 October: At the ŠKODA stand in the User Experience corner, they can go through a fictional day as an avatar that they have created themselves and be guided through tailor-made digital offers.
With the VISION RS concept study ŠKODA offers a look ahead in Paris, presenting a future compact car and the next stage of development for the sporty RS family. A family that now includes its first ever SUV – the ŠKODA KODIAQ vRS. The SCOUT and SPORTLINE variants expand the range for the ŠKODA KAROQ compact SUV.
© ŠKODA AUTO a.s. 2018