• Citigo
      • CITIGO 3 Door
        CITIGO 3 Door from  8,635
        CITIGO 3 door
        • ​Our smart city car​​​​​​​​​
        • Big on quality and value for money
        • A generous, flexible interior space
        • boot space251l /951l
        • up to0mpg
        • from0g/km
      • CITIGO 3 Door Monte Carlo
        CITIGO 3 Door Monte Carlo from  11,170
        CITIGO 3 Door Monte Carlo
        • 15” Crux black alloy wheels
        • Front fog lights
        • Monte Carlo styling including lowered suspension and interior and exterior features
        • boot space251l /951l
        • up to0mpg
        • from0g/km
      • CITIGO 5 Door
        CITIGO 5 Door from  8,985
        CITIGO 5 door
        • ​Our smart city car​​
        • Big on quality and value for money
        • A generous, flexible interior space
        • boot space251l /959l
        • up to0mpg
        • from0g/km
      • CITIGO 5 Door Monte Carlo
        CITIGO 5 Door Monte Carlo from  11,520
        CITIGO 5 Door Monte Carlo
        • 15” Crux black alloy wheels
        • ​Front fog lights
        • Monte Carlo styling including lowered suspension and interior and exterior features
        • boot space251l /959l
        • up to0mpg
        • from0g/km
  • Fabia
      • FABIA Hatch
        FABIA Hatch from  11,295
        Fabia Hatch
        • ​​​​​The next step in ŠKODA’s design language
        • ​​Outstanding interior space
        •  Best small car - 2017 WhatCar? Car of the Year awards
        • boot space330l /1150l
        • up to0mpg
        • from0g/km
      • FABIA Estate
        FABIA Estate from  13,175
        FABIA Estate
        • ​​​​The next step in ŠKODA's design language​
        • Available with a host of ‘Simply Clever’ solutions
        • ​Up to 1,395 litres of boot space​​​
        • boot space530l /1395l
        • up to589mpg
        • from88g/km
      • New FABIA
        New FABIA from  10,525
        New FABIA
        • ​The ever-popular FABIA gets a fresh new look
        • ​A new array of safety and infotainment features
        • Available from September 2018
        • boot space0l /0l
        • up to0l/100km
        • from0g/km
  • Rapid
      • RAPID
        RAPID from  15,345
        RAPID
        • All-round practicality and safety for families
        • Hatchback body style with fantastic interior space
        • Up to 1490 litres of boot space
        • boot space550l /1490l
        • up to0mpg
        • from0g/km
  • Rapid Spaceback
      • RAPID SPACEBACK
        RAPID SPACEBACK from  14,410
        RAPID Spaceback
        • ​​​Dynamic and fresh design​
        • Spacious passenger leg room and boot
        • ​​Up to 1,381 litres of boot space
        • boot space415l /1381l
        • up to0mpg
        • from0g/km
  • Octavia
      • OCTAVIA
        OCTAVIA from  17,195
        OCTAVIA
        • ​Its spacious, premium interior makes it perfect for families
        • Now available with enhanced driver assistance systems
        • Estate Car of the Year - 2018 Auto Express New Car Awards
      • OCTAVIA Scout
        OCTAVIA Scout from  26,685
        OCTAVIA Scout
        • 17" Nivalis alloy wheels with anti-theft wheel bolts
        • Off-road mode and additional underbody protection
        • 8.0” Amundsen touchscreen satellite navigation system and integrated Wi-Fi
      • OCTAVIA vRS
        OCTAVIA vRS from  25,185
        OCTAVIA vRS
        • vRS sports styling including front bumper and grille, red brake callipers and rear diffuser
        • 3 spoke multifunction sports steering wheel with controls for radio and telephone (includes paddles if DSG)
        • 8.0” Amundsen touchscreen satellite navigation system and integrated Wi-Fi
  • Superb
      • SUPERB Hatch
        SUPERB Hatch from  20,050
        SUPERB Hatch
        • Style and space redefined
        • Our flagship family executive
        • Auto Express 'Best Famil​​y Car' 2017
        • boot space625l /1760l
        • up to0mpg
        • from0g/km
      • SUPERB Estate
        SUPERB Estate from  21,330
        SUPERB Estate
        • The most spacious and com​​fortable ŠKODA yet
        • Our flagship family executive
        • What Car? 'Best Estate Car' 2018
        • boot space660l /1950l
        • up to0mpg
        • from0g/km
  • All-New Karoq
  • Kodiaq

ŠKODA UK launches new brand campaign with Sir Bradley Wiggins

02/02/2017
​ŠKODA UK has today announced its new brand campaign - Driven by Something Different - featuring Sir Bradley Wiggins.

 

The creative focuses on ŠKODA’s new customer-led positioning, highlighting defining attitudes shared by its customers; an individual self-confidence, optimism, and a spirit that sets them apart from the predictable.

The campaign follows key moments in Wiggins‘ personal and professional life, as he reflects on his achievements; pushing himself to the limit on the peaks of northwest Wales.

Created by Fallon London, the advert is directed by acclaimed Czech film director Martin Krejci. The multi-channel campaign kicks off on 4 February with a 90 second advert which will air on ITV1 during the half time interval of the much-anticipated England vs. France Six Nations rugby match, as part of an ‘ITV Presents’ feature.

Speaking about the new advert, Sir Bradley Wiggins said; "I'm looking forward to the advert being released, ŠKODA has done a great job in capturing my journey through cycling. We are already preparing for the next ad which will take a lot to beat this one."

Kirsten Stagg, Head of Marketing for ŠKODA UK, said; "From our humble beginnings as a bicycle manufacturer to the innovative automotive brand we are today, we have always prided ourselves in being driven by something different.

"As Britain’s most decorated Olympian there is no denying Sir Bradley Wiggins‘ incredible achievements. However we chose to work with him on the campaign because of who he is and what he represents as an individual; he embodies the self-confidence, unique character and spirit which sets him apart from the rest."

To see a behind the scenes video from the ad shoot, visit here

It’s a case of another year, another haul of silverware for ŠKODA at the Auto Express New Car Awards. The brand recorded no fewer that three outright category wins - equalling its best ever performance at the Auto Express New Car Awards. The new KAROQ, KODIAQ and OCTAVIA all commanded their respective sectors, further reinforcing SKODA’s reputation for building some of the very best cars on the new car market.
ŠKODA AUTO CEO Bernhard Maier and Gurpratap Boparai, Managing Director of ŠKODA AUTO India Private Ltd, announced details of the ‘INDIA 2.0’ project at a press conference in New Delhi today.
The state-of-the-art emergency KAROQ follows on the wheels of ŠKODA’s renowned heritage of supplying emergency service vehicles that stretches back more than 110 years. The fully-converted rapid response KAROQ could play a significant role in blue light fleets over the coming years thanks to its versatility, comfort and value.

Emotion, dynamism and passion – ŠKODA combines all of these qualities with the ‘vRS’ initials. Even before its market launch, the Czech car manufacturer’s first high performance SUV, the ŠKODA KODIAQ vRS, proves that it can hold its own on the most challenging race track in the world. Racing driver Sabine Schmitz set the lap record for a seven-seater SUV at the Nürburgring’s legendary Nordschleife in the ŠKODA KODIAQ vRS, highlighting the car’s performance qualities. The KODIAQ vRS extends the range of vRS models in the ŠKODA line up.

 

A detailed report from the record breaking-lap with the video and photo-gallery, as well as the article with interviews with Sabine Schmitz and František Drábek, can be found on ŠKODA Storyboard. The material is freely downloadable and useable in media.

ŠKODA has announced the new range line-up, specifications and RRP pricing for the facelifted FABIA. Order books for the updated supermini are open now, with first deliveries expected in September. With a new, all-petrol engine range, boosted equipment levels, new safety systems and an even sharper look, the facelifted FABIA is set to raise sector standards once again.
ŠKODA sent racing driver Sabine Schmitz into the 'Green Hell’ for a record-breaking lap in the new ŠKODA KODIAQ vRS, before the new SUV flagship is launched. In doing so, ŠKODA has demonstrated the seven-seater SUV’s extraordinary performance, and in a teaser video has revealed the preparations that went into camouflaged KODIAQ vRS’ successful record attempt on the Nürburgring’s legendary Nordschleife. The full video will be released on 14 June, and the ŠKODA KODIAQ vRS will make its official debut in October at the 2018 Paris Motor Show.