• Citigo
      • CITIGO 3 Door
        CITIGO 3 Door from  8,635
        CITIGO 3 door
        • ​Our smart city car​​​​​​​​​
        • Big on quality and value for money
        • A generous, flexible interior space
        • boot space251l /951l
        • up to0mpg
        • from0g/km
      • CITIGO 3 Door Monte Carlo
        CITIGO 3 Door Monte Carlo from  11,170
        CITIGO 3 Door Monte Carlo
        • 15” Crux black alloy wheels
        • Front fog lights
        • Monte Carlo styling including lowered suspension and interior and exterior features
        • boot space251l /951l
        • up to0mpg
        • from0g/km
      • CITIGO 5 Door
        CITIGO 5 Door from  8,985
        CITIGO 5 door
        • ​Our smart city car​​
        • Big on quality and value for money
        • A generous, flexible interior space
        • boot space251l /959l
        • up to0mpg
        • from0g/km
      • CITIGO 5 Door Monte Carlo
        CITIGO 5 Door Monte Carlo from  11,520
        CITIGO 5 Door Monte Carlo
        • 15” Crux black alloy wheels
        • ​Front fog lights
        • Monte Carlo styling including lowered suspension and interior and exterior features
        • boot space251l /959l
        • up to0mpg
        • from0g/km
  • New FABIA
  • Rapid
      • RAPID
        RAPID from  15,345
        RAPID
        • All-round practicality and safety for families
        • Hatchback body style with fantastic interior space
        • Up to 1490 litres of boot space
        • boot space550l /1490l
        • up to0mpg
        • from0g/km
  • Rapid Spaceback
      • RAPID SPACEBACK
        RAPID SPACEBACK from  14,410
        RAPID Spaceback
        • ​​​Dynamic and fresh design​
        • Spacious passenger leg room and boot
        • ​​Up to 1,381 litres of boot space
        • boot space415l /1381l
        • up to0mpg
        • from0g/km
  • Octavia
      • OCTAVIA
        OCTAVIA from  17,195
        OCTAVIA
        • ​Its spacious, premium interior makes it perfect for families
        • Now available with enhanced driver assistance systems
        • Estate Car of the Year - 2018 Auto Express New Car Awards
      • OCTAVIA Scout
        OCTAVIA Scout from  26,685
        OCTAVIA Scout
        • 17" Nivalis alloy wheels with anti-theft wheel bolts
        • Off-road mode and additional underbody protection
        • 8.0” Amundsen touchscreen satellite navigation system and integrated Wi-Fi
      • OCTAVIA vRS
        OCTAVIA vRS from  25,185
        OCTAVIA vRS
        • vRS sports styling including front bumper and grille, red brake callipers and rear diffuser
        • 3 spoke multifunction sports steering wheel with controls for radio and telephone (includes paddles if DSG)
        • 8.0” Amundsen touchscreen satellite navigation system and integrated Wi-Fi
  • Superb
      • SUPERB Hatch
        SUPERB Hatch from  20,050
        SUPERB Hatch
        • Style and space redefined
        • Our flagship family executive
        • Auto Express 'Best Famil​​y Car' 2017
        • boot space625l /1760l
        • up to0mpg
        • from0g/km
      • SUPERB Estate
        SUPERB Estate from  21,330
        SUPERB Estate
        • The most spacious and com​​fortable ŠKODA yet
        • Our flagship family executive
        • What Car? 'Best Estate Car' 2018
        • boot space660l /1950l
        • up to0mpg
        • from0g/km
  • Karoq
  • Kodiaq

ŠKODA UK launches new brand campaign with Sir Bradley Wiggins

02/02/2017
​ŠKODA UK has today announced its new brand campaign - Driven by Something Different - featuring Sir Bradley Wiggins.

 

The creative focuses on ŠKODA’s new customer-led positioning, highlighting defining attitudes shared by its customers; an individual self-confidence, optimism, and a spirit that sets them apart from the predictable.

The campaign follows key moments in Wiggins‘ personal and professional life, as he reflects on his achievements; pushing himself to the limit on the peaks of northwest Wales.

Created by Fallon London, the advert is directed by acclaimed Czech film director Martin Krejci. The multi-channel campaign kicks off on 4 February with a 90 second advert which will air on ITV1 during the half time interval of the much-anticipated England vs. France Six Nations rugby match, as part of an ‘ITV Presents’ feature.

Speaking about the new advert, Sir Bradley Wiggins said; "I'm looking forward to the advert being released, ŠKODA has done a great job in capturing my journey through cycling. We are already preparing for the next ad which will take a lot to beat this one."

Kirsten Stagg, Head of Marketing for ŠKODA UK, said; "From our humble beginnings as a bicycle manufacturer to the innovative automotive brand we are today, we have always prided ourselves in being driven by something different.

"As Britain’s most decorated Olympian there is no denying Sir Bradley Wiggins‘ incredible achievements. However we chose to work with him on the campaign because of who he is and what he represents as an individual; he embodies the self-confidence, unique character and spirit which sets him apart from the rest."

To see a behind the scenes video from the ad shoot, visit here

ŠKODA is continuing to whet appetites for the new ŠKODA KODIAQ vRS. Ahead of the car’s official world premiere at the 2018 Paris Motor Show in October, the Czech manufacturer is releasing yet more photographs of its features. The first SUV in the portfolio of ŠKODA vRS models impresses not only with its 240 PS diesel engine, but also with its sporty and elegant design, highlights in high-gloss black and 20-inch Xtreme alloy wheels.
Global demand for ŠKODA models continues to rise: In August, the Czech brand delivered 91,800 vehicles to customers, exceeding the previous year's result by 6.6% (August 2017: 86,100 vehicles). ŠKODA achieved particularly high growth rates in Russia (+33.5%) and China (+11.5%). Once again, the company also grew in Europe compared to the same period last year (+6.0%). The ŠKODA KAROQ, comprehensively modernised FABIA and the CITIGO achieved double-digit increases. The KODIAQ RS, KAROQ SCOUT and KAROQ SPORTLINE as well as the VISION RS concept study are celebrating their world premieres in Paris.
ŠKODA is revealing several details about its new KODIAQ RS ahead of the high-performance SUV’s official world premiere at the 2018 Paris Motor Show in October. In a video, ŠKODA is offering a preview of the car’s full-LED headlights, the virtual cockpit and the new Dynamic Sound Boost function, which accentuates the dynamic character of the ŠKODA KODIAQ RS with a meaty and even sportier sound.
The ŠKODA VISION RS gives an outlook on the future of the ŠKODA RS models. The design sketches offer a first impression of the concept study’s interior before the official world premiere at the Paris Motor Show in October. In addition, a video shows the innovative interior – with vegan and sustainably produced materials – taking shape in a Prague design studio.
With the debut of the ŠKODA VISION RS concept at the 2018 Paris Motor Show ŠKODA will provide a first glimpse of a future compact car while ringing in the next design phase for its sporting RS model range. Ahead of the world premiere in October, the Czech brand is releasing design sketches aimed at conveying a first impression of this dynamic concept car. In addition, a video illustrates how the ŠKODA VISION RS is taking shape in the design department headed by lead designer Oliver Stefani.
The new ŠKODA KODIAQ vRS will make its world premiere at the 2018 Paris Motor Show in October. The Czech brand has released the first two official pictures, offering a sneak preview of the first SUV in its vRS portfolio and a glance at the new vRS logo. The seven seat KODIAQ vRS is powered by a 239-PS TDI biturbo engine - the most powerful production diesel engine in ŠKODA’s history.