• Citigo
      • CITIGO 3 Door
        CITIGO 3 Door from  8,635
        CITIGO 3 door
        • ​Our smart city car​​​​​​​​​
        • Big on quality and value for money
        • A generous, flexible interior space
        • boot space251l /951l
        • up to0mpg
        • from0g/km
      • CITIGO 3 Door Monte Carlo
        CITIGO 3 Door Monte Carlo from  11,170
        CITIGO 3 Door Monte Carlo
        • 15” Crux black alloy wheels
        • Front fog lights
        • Monte Carlo styling including lowered suspension and interior and exterior features
        • boot space251l /951l
        • up to0mpg
        • from0g/km
      • CITIGO 5 Door
        CITIGO 5 Door from  8,985
        CITIGO 5 door
        • ​Our smart city car​​
        • Big on quality and value for money
        • A generous, flexible interior space
        • boot space251l /959l
        • up to0mpg
        • from0g/km
      • CITIGO 5 Door Monte Carlo
        CITIGO 5 Door Monte Carlo from  11,520
        CITIGO 5 Door Monte Carlo
        • 15” Crux black alloy wheels
        • ​Front fog lights
        • Monte Carlo styling including lowered suspension and interior and exterior features
        • boot space251l /959l
        • up to0mpg
        • from0g/km
  • New FABIA
  • Rapid
      • RAPID
        RAPID from  15,345
        RAPID
        • All-round practicality and safety for families
        • Hatchback body style with fantastic interior space
        • Up to 1490 litres of boot space
        • boot space550l /1490l
        • up to0mpg
        • from0g/km
  • Rapid Spaceback
      • RAPID SPACEBACK
        RAPID SPACEBACK from  14,410
        RAPID Spaceback
        • ​​​Dynamic and fresh design​
        • Spacious passenger leg room and boot
        • ​​Up to 1,381 litres of boot space
        • boot space415l /1381l
        • up to0mpg
        • from0g/km
  • Octavia
      • OCTAVIA
        OCTAVIA from  17,195
        OCTAVIA
        • ​Its spacious, premium interior makes it perfect for families
        • Now available with enhanced driver assistance systems
        • Estate Car of the Year - 2018 Auto Express New Car Awards
      • OCTAVIA Scout
        OCTAVIA Scout from  26,685
        OCTAVIA Scout
        • 17" Nivalis alloy wheels with anti-theft wheel bolts
        • Off-road mode and additional underbody protection
        • 8.0” Amundsen touchscreen satellite navigation system and integrated Wi-Fi
      • OCTAVIA vRS
        OCTAVIA vRS from  25,185
        OCTAVIA vRS
        • vRS sports styling including front bumper and grille, red brake callipers and rear diffuser
        • 3 spoke multifunction sports steering wheel with controls for radio and telephone (includes paddles if DSG)
        • 8.0” Amundsen touchscreen satellite navigation system and integrated Wi-Fi
  • Superb
      • SUPERB Hatch
        SUPERB Hatch from  20,050
        SUPERB Hatch
        • Style and space redefined
        • Our flagship family executive
        • Auto Express 'Best Famil​​y Car' 2017
        • boot space625l /1760l
        • up to0mpg
        • from0g/km
      • SUPERB Estate
        SUPERB Estate from  21,330
        SUPERB Estate
        • The most spacious and com​​fortable ŠKODA yet
        • Our flagship family executive
        • What Car? 'Best Estate Car' 2018
        • boot space660l /1950l
        • up to0mpg
        • from0g/km
  • Karoq
  • Kodiaq
ŠKODA UK launches integrated marketing campaign for ‘game changing’ new Superb

ŠKODA UK launches integrated marketing campaign for 'game changing' new Superb

18/09/2015
ŠKODA UK is launching an innovative through-the-line campaign to support the launch of the new ŠKODA Superb.

Milton Keynes, 18 September 2015 – The campaign celebrates ŠKODA’s halo car as a Simply Clever solution for customers, offering both style and space – a dynamic exterior coupled with a spacious interior.

The ‘Travel in Style. Travel in Space.’ campaign will run across TV, VOD, cinema, digital OOH, press, digital and social. Further support will come from bespoke content strands running through a partnership with Haymarket.

The 40 second TVC ‘Costume Party’, which broke on ŠKODA-owned channels on 11 September, will break on TV on 20 September coinciding with the Wales vs. Uruguay Rugby World Cup match. The ad focuses on a little boy dressed as an astronaut travelling back home from a party with his family, where his journey inside the ŠKODA Superb makes him feel like he's inside a spaceship.

A teaser video will also break on ŠKODA-owned social channels on 18 September. ‘The Superb has landed’ shows the new Superb seemingly landing on the moon, before panning out to reveal a miniature set complete with replica model of the new ŠKODA Superb.

DM packs targeted at business customers continue to play with the theme of space and innovation. A ‘Virtual Desk Drive’ gave customers an exclusive first look at the ŠKODA Superb. With the help of Google Cardboard and a custom app, customers were immersed in a 3D world where they were able to view the key features of the new Superb. The Superb Desk Drive is also available through the ŠKODA website: www.skoda.co.uk/models/superb-hatch-2015/virtual-experience.

At a local level, the campaign has been adapted for the showroom environment where direct mail, email, digital, press and radio directed customers to VIP launch evenings.

The launch of the new ŠKODA Superb campaign closely follows the appointment of Andrew Cullis to the role of Head of Marketing in June. Cullis has a wealth of experience in the automotive industry, having been Marketing Director at Hyundai UK for the past seven years. Before this, he held various roles in brand and product marketing and PR for both Vauxhall and Citroёn.

Andrew Cullis, Head of Marketing, ŠKODA UK, said: “It’s a very exciting time for the brand: the launch of the new Superb is a great opportunity for us to show – through a large variety of media channels – the class leading combination of style and substance that our cars offer.”

ŠKODA UK’s agency teams include Fallon (ATL), Mediacom (Media), AIS (DM, CRM, Social), Reading Room (Digital) and Kindred (PR).

The ŠKODA VISION RS gives an outlook on the future of the ŠKODA RS models. The design sketches offer a first impression of the concept study’s interior before the official world premiere at the Paris Motor Show in October. In addition, a video shows the innovative interior – with vegan and sustainably produced materials – taking shape in a Prague design studio.
With the debut of the ŠKODA VISION RS concept at the 2018 Paris Motor Show ŠKODA will provide a first glimpse of a future compact car while ringing in the next design phase for its sporting RS model range. Ahead of the world premiere in October, the Czech brand is releasing design sketches aimed at conveying a first impression of this dynamic concept car. In addition, a video illustrates how the ŠKODA VISION RS is taking shape in the design department headed by lead designer Oliver Stefani.
The new ŠKODA KODIAQ vRS will make its world premiere at the 2018 Paris Motor Show in October. The Czech brand has released the first two official pictures, offering a sneak preview of the first SUV in its vRS portfolio and a glance at the new vRS logo. The seven seat KODIAQ vRS is powered by a 239-PS TDI biturbo engine - the most powerful production diesel engine in ŠKODA’s history.
ŠKODA’s one millionth sports utility vehicle (SUV) has rolled off the production line. The milestone vehicle is a ŠKODA KAROQ with a metallic Emerald Green finish. The Czech manufacturer’s success story in the SUV segment began in 2009 with the launch of the ŠKODA YETI. Today, the KODIAQ and KAROQ SUV model lines are two of the most important drivers of growth for the company, and the SUV campaign is an integral part of the 2025 Strategy. Of the one million SUVs produced by ŠKODA to date, more than 100,000 have found homes with UK customers.
ŠKODA’s multi-award-winning FABIA range is set to confirm its status as the best value supermini on the market with the announcement that OTR prices for the fully updated model will start from just £12,840. The revised FABIA is set to hit the UK next month with a new all-petrol line-up, hatch and estate body styles and five trim level options – including Monte Carlo and Colour Edition.
ŠKODA AUTO remains on the course for success in the first half of 2018. The carmaker increased sales revenue by 5.1% to € 9.161 billion, for the first time surpassing the €9 billion mark in the first six months of the year. Operating profit of 821 million euros remains at a high level. Deliveries to customers increased by 11.6% from January to June this year to a new record of 652,700 vehicles.