ŠKODA UK announces strategic partnership with Sir Bradley Wiggins

09/01/2017
​ŠKODA UK and XIX Entertainment have today announced a long-term strategic partnership with Sir Bradley Wiggins.

Milton Keynes, 9 January: The three-year deal will see the former Tour de France winner and Britain’s most decorated Olympian appear in ŠKODA‘s new UK brand campaign which will be launched across TV, online, print and cinema in February.

As part of the deal, ŠKODA UK will supply Wiggins with a Superb Estate SportLine 2.0 TSI 280PS DSG.

ŠKODA started life as a bicycle company in 1895. Since then the brand‘s passion for two wheels has never wavered. Cycling has remained important to ŠKODA since that day and the brand has honoured that heritage ever since. Today, ŠKODA supports the sport through multiple event sponsorships including the Tour de France, Tour of Britain, The Women's Tour, and as vehicle partner to RideLondon.

ŠKODA has taken home the double at the annual Fleet World Honours. The ŠKODA Superb won the accolade for Best Upper Medium Car for an impressive third consecutive year, and the recently launched seven-seat Kodiaq took the title of Best Large Family Car of the Year.
The ŠKODA Fabia is embarking on the next chapter of its success story with wide-ranging enhancements in terms of both design and technology. The popular small car made by the Czech carmaker will now boast even greater appeal thanks to restyled front and rear sections, the introduction of LED head and rear lights, as well as a refined interior. Lively and efficient 1.0 petrol engines, as well as additional assistance systems underline the sophisticated character of the ŠKODA Fabia. The revised model is being unveiled at the International Motor Show 2018 in Geneva. The market launch is in the second half of 2018.
ŠKODA has today announced a new partnership with leading UK artist Paloma Faith, in the brand’s next installment of its Driven by Something Different campaign.
ŠKODA has continued its winning streak at the What Car? Awards, driving off with two category wins and no fewer than five price point victories. Widely regarded as the ‘Oscars’ of the automotive world, the 2018 What Car? Awards are among the most coveted in the industry. The new Octavia and Superb once again proved unbeatable in the eyes of the What Car? judging panel – with both models repeating their victories in their respective sectors.
ŠKODA UK has ended 2017 on a high, with 79,758 vehicles new car registrations. In the face of a declining overall UK market (down 5.65 per cent to 2.54 million cars), ŠKODA has grown its share of new car registrations by 0.16 per cent to a record 3.14 per cent overall.
ŠKODA has announced pricing and specifications for the Kodiaq SportLine – the next exciting addition to the brand’s multi-award-winning SUV range. Set to deliver a sporting edge to the line-up, the SportLine model will be offered with six different engine and transmission options to provide customers with the broadest possible choice.