ŠKODA UK announces strategic partnership with Sir Bradley Wiggins

09/01/2017
​ŠKODA UK and XIX Entertainment have today announced a long-term strategic partnership with Sir Bradley Wiggins.

Milton Keynes, 9 January: The three-year deal will see the former Tour de France winner and Britain’s most decorated Olympian appear in ŠKODA‘s new UK brand campaign which will be launched across TV, online, print and cinema in February.

As part of the deal, ŠKODA UK will supply Wiggins with a Superb Estate SportLine 2.0 TSI 280PS DSG.

ŠKODA started life as a bicycle company in 1895. Since then the brand‘s passion for two wheels has never wavered. Cycling has remained important to ŠKODA since that day and the brand has honoured that heritage ever since. Today, ŠKODA supports the sport through multiple event sponsorships including the Tour de France, Tour of Britain, The Women's Tour, and as vehicle partner to RideLondon.

Motoring review site Honest John has named the ŠKODA KODIAQ its overall 2018 Car of the Year – adding another trophy to the Czech SUV’s remarkable collection. In addition to awarding the KODIAQ its highest honour, Honest John website visitors also named the SUPERB as its Family Car of the Year for the second year in succession.
ŠKODA AUTO continues its growth course. Never before has the Czech traditional brand achieved such a strong result in terms of sales revenue, deliveries and operating profit between January and March. The manufacturer delivered 316,700 vehicles worldwide (+ 11.7%). Operating profit increased by 5.3% to 437 million euros in the same period, while sales revenue increased by 4.9% to 4.5 billion euros.
ŠKODA owners can check the status of their car with just their voice thanks to the integration of ŠKODA Connect and Amazon’s Alexa virtual personal assistant. The technology works across all devices equipped with Alexa Voice Services and allows owners to interact with their vehicles on a completely new level.
ŠKODA fleet’s latest research into the habits of company car drivers has revealed they will spend the equivalent of nearly three years of their working life in the driver’s seat.
ŠKODA UK continued to grow into 2018 with sales remaining buoyant despite the general decline in the new car market. The brand achieved a joint-record first quarter market share of 3.01 per cent (first recorded in 2014), up 0.29 per cent over the same period last year with 21,611 cars finding new homes. ŠKODA also delivered its best-ever March market share of 2.81 per cent, up from 2.43 per cent in 2017, registering 13,300 cars.
ŠKODA is making the SUPERB an even more tempting proposition for buyers thanks to the introduction of a new SportLine Plus model and a raft of extra equipment for the SUPERB. The range expansion celebrates the incredible success of the SUPERB in the UK, and further distances ŠKODA’s award winning hatch and estate from the sector competition.