ŠKODA UK announces strategic partnership with Sir Bradley Wiggins

09/01/2017
​ŠKODA UK and XIX Entertainment have today announced a long-term strategic partnership with Sir Bradley Wiggins.

Milton Keynes, 9 January: The three-year deal will see the former Tour de France winner and Britain’s most decorated Olympian appear in ŠKODA‘s new UK brand campaign which will be launched across TV, online, print and cinema in February.

As part of the deal, ŠKODA UK will supply Wiggins with a Superb Estate SportLine 2.0 TSI 280PS DSG.

ŠKODA started life as a bicycle company in 1895. Since then the brand‘s passion for two wheels has never wavered. Cycling has remained important to ŠKODA since that day and the brand has honoured that heritage ever since. Today, ŠKODA supports the sport through multiple event sponsorships including the Tour de France, Tour of Britain, The Women's Tour, and as vehicle partner to RideLondon.

ŠKODA has announced the new range line-up, specifications and RRP pricing for the facelifted FABIA. Order books for the updated supermini are open now, with first deliveries expected in September. With a new, all-petrol engine range, boosted equipment levels, new safety systems and an even sharper look, the facelifted FABIA is set to raise sector standards once again.
ŠKODA sent racing driver Sabine Schmitz into the 'Green Hell’ for a record-breaking lap in the new ŠKODA KODIAQ vRS, before the new SUV flagship is launched. In doing so, ŠKODA has demonstrated the seven-seater SUV’s extraordinary performance, and in a teaser video has revealed the preparations that went into camouflaged KODIAQ vRS’ successful record attempt on the Nürburgring’s legendary Nordschleife. The full video will be released on 14 June, and the ŠKODA KODIAQ vRS will make its official debut in October at the 2018 Paris Motor Show.
The ŠKODA Octavia has expanded its remarkable trophy haul by clinching yet another industry title. The brand's best-selling model in the UK eclipsed all its competitors to be named Auto Trader New Car of the Year 2018. And to make it a double delight for ŠKODA, the Superb was also named Auto Trader Family Car of the Year.
ŠKODA is already known for its ability to build fantastically strong, safe and reliable cars. But now, following three-years of planning, development and testing, ŠKODA has added to its award-winning range with the addition of a bullet and blast-resistant version of the SUPERB Estate. Watch the armoured SUPERB in action here.
ŠKODA can look back on another record month: For the first time in its history, the Czech car manufacturer delivered more than 100,000 vehicles to customers in an April. With 107,100 vehicles, ŠKODA’s deliveries exceeded those of the same month last year by 10.1% (April 2017: 97,300 vehicles). In the world's largest sales market, China, the brand achieved an increase of 34%, and ŠKODA also achieved double digit growth in Eastern Europe and Russia. The SUV models KODIAQ (+164.4%) and KAROQ in particular made significant contributions to the success.
The ŠKODA Live Tour has racked up an impressive first year of results and the car manufacturer has announced that it will continue to explore new ways of using the technology. More than 2,000 online tours have been taken in the digital showroom, with three-quarters of users completely new customers to the brand.