ŠKODA UK announces strategic partnership with Sir Bradley Wiggins

09/01/2017
​ŠKODA UK and XIX Entertainment have today announced a long-term strategic partnership with Sir Bradley Wiggins.

Milton Keynes, 9 January: The three-year deal will see the former Tour de France winner and Britain’s most decorated Olympian appear in ŠKODA‘s new UK brand campaign which will be launched across TV, online, print and cinema in February.

As part of the deal, ŠKODA UK will supply Wiggins with a Superb Estate SportLine 2.0 TSI 280PS DSG.

ŠKODA started life as a bicycle company in 1895. Since then the brand‘s passion for two wheels has never wavered. Cycling has remained important to ŠKODA since that day and the brand has honoured that heritage ever since. Today, ŠKODA supports the sport through multiple event sponsorships including the Tour de France, Tour of Britain, The Women's Tour, and as vehicle partner to RideLondon.

Britain is experiencing a scorcher of a summer with temperatures soaring into the thirties during July. Forecasts are expected to stay sunny and hot, which is good news for sun-seekers but the heat can make family dogs feel very hot under the collar.
ŠKODA is getting into the summer spirit with a range of tempting new deals and offers on its range of award-winning cars. With significant deposit contributions of up to £3,000, finance rates as low as 3.9% representative APR and servicing packages, ŠKODA is turning up the heat on the competition and delivering fantastic value for money to customers.
It’s a case of another year, another haul of silverware for ŠKODA at the Auto Express New Car Awards. The brand recorded no fewer that three outright category wins - equalling its best ever performance at the Auto Express New Car Awards. The new KAROQ, KODIAQ and OCTAVIA all commanded their respective sectors, further reinforcing SKODA’s reputation for building some of the very best cars on the new car market.
ŠKODA AUTO CEO Bernhard Maier and Gurpratap Boparai, Managing Director of ŠKODA AUTO India Private Ltd, announced details of the ‘INDIA 2.0’ project at a press conference in New Delhi today.
The state-of-the-art emergency KAROQ follows on the wheels of ŠKODA’s renowned heritage of supplying emergency service vehicles that stretches back more than 110 years. The fully-converted rapid response KAROQ could play a significant role in blue light fleets over the coming years thanks to its versatility, comfort and value.

Emotion, dynamism and passion – ŠKODA combines all of these qualities with the ‘vRS’ initials. Even before its market launch, the Czech car manufacturer’s first high performance SUV, the ŠKODA KODIAQ vRS, proves that it can hold its own on the most challenging race track in the world. Racing driver Sabine Schmitz set the lap record for a seven-seater SUV at the Nürburgring’s legendary Nordschleife in the ŠKODA KODIAQ vRS, highlighting the car’s performance qualities. The KODIAQ vRS extends the range of vRS models in the ŠKODA line up.

 

A detailed report from the record breaking-lap with the video and photo-gallery, as well as the article with interviews with Sabine Schmitz and František Drábek, can be found on ŠKODA Storyboard. The material is freely downloadable and useable in media.