ŠKODA UK announces strategic partnership with Sir Bradley Wiggins

09/01/2017
​ŠKODA UK and XIX Entertainment have today announced a long-term strategic partnership with Sir Bradley Wiggins.

Milton Keynes, 9 January: The three-year deal will see the former Tour de France winner and Britain’s most decorated Olympian appear in ŠKODA‘s new UK brand campaign which will be launched across TV, online, print and cinema in February.

As part of the deal, ŠKODA UK will supply Wiggins with a Superb Estate SportLine 2.0 TSI 280PS DSG.

ŠKODA started life as a bicycle company in 1895. Since then the brand‘s passion for two wheels has never wavered. Cycling has remained important to ŠKODA since that day and the brand has honoured that heritage ever since. Today, ŠKODA supports the sport through multiple event sponsorships including the Tour de France, Tour of Britain, The Women's Tour, and as vehicle partner to RideLondon.

ŠKODA’s multi-award-winning FABIA range is set to confirm its status as the best value supermini on the market with the announcement that OTR prices for the fully updated model will start from just £12,840. The revised FABIA is set to hit the UK next month with a new all-petrol line-up, hatch and estate body styles and five trim level options – including Monte Carlo and Colour Edition.
ŠKODA AUTO remains on the course for success in the first half of 2018. The carmaker increased sales revenue by 5.1% to € 9.161 billion, for the first time surpassing the €9 billion mark in the first six months of the year. Operating profit of 821 million euros remains at a high level. Deliveries to customers increased by 11.6% from January to June this year to a new record of 652,700 vehicles.
​​With the new ŠKODA KAROQ SportLine, ŠKODA will be presenting a second new variant of the compact SUV KAROQ– an even sportier version in terms of design and driving dynamics – at the Paris Motor Show 2018 in October. And to live up to its name, the ŠKODA KAROQ SportLine is offered exclusively with the most powerful 140 kW (190 PS) petrol engine in the series.
ŠKODA is expanding the ŠKODA KAROQ series: With the new ŠKODA KAROQ SCOUT, the Czech car manufacturer will be presenting an even morerugged variant of the popular compact SUV series in October at the Paris Motor Show 2018. As with all ŠKODA SCOUT models, the KAROQ SCOUT comes with four-wheel drive as standard in addition to sporting a powerful off-road look.
Not content with building one of the most luxurious, comfortable and generously equipped SUVs on the market, ŠKODA is raising the bar even higher with the launch of a new range-topping KODIAQ Laurin & Klement model.
Britain is experiencing a scorcher of a summer with temperatures soaring into the thirties during July. Forecasts are expected to stay sunny and hot, which is good news for sun-seekers but the heat can make family dogs feel very hot under the collar.