ŠKODA UK announces strategic partnership with Sir Bradley Wiggins

09/01/2017
​ŠKODA UK and XIX Entertainment have today announced a long-term strategic partnership with Sir Bradley Wiggins.

Milton Keynes, 9 January: The three-year deal will see the former Tour de France winner and Britain’s most decorated Olympian appear in ŠKODA‘s new UK brand campaign which will be launched across TV, online, print and cinema in February.

As part of the deal, ŠKODA UK will supply Wiggins with a Superb Estate SportLine 2.0 TSI 280PS DSG.

ŠKODA started life as a bicycle company in 1895. Since then the brand‘s passion for two wheels has never wavered. Cycling has remained important to ŠKODA since that day and the brand has honoured that heritage ever since. Today, ŠKODA supports the sport through multiple event sponsorships including the Tour de France, Tour of Britain, The Women's Tour, and as vehicle partner to RideLondon.

​An even more striking design, new equipment and state-of-the-art technology for assistance, infotainment and connectivity – the ŠKODA Octavia presents its new face for the first time. The comprehensive upgrade has been applied to the hatchback as well as the Estate.
​ŠKODA is celebrating a record-breaking 2016 with best ever annual new car registrations in the UK.  A total of 80,372 cars were registered – up 7.6% on 2015 (74,692), giving the brand a total UK market share of 2.98% (2.84% in 2015). Every vehicle in the brand's multi award-winning model range played its part in the success.
​Just weeks after introducing the extensively modernised ŠKODA OCTAVIA, the Czech automobile manufacturer presents the top model in the series – the ŠKODA OCTAVIA vRS. The new front section, modified rear and sporty interior highlight its dynamic character. The upgraded ŠKODA OCTAVIA vRS is available as a hatchback and estate. Both body styles have two four-cylinder engines to choose from. While the 2.0 TDI diesel engine has the same 135 kW (184 hp) output as previously, the performance of the 2.0 TSI petrol engine has increased by 7 kW (10 hp) to 169 kW (230 hp), making it the most powerful and fastest series-production model in the history of the ŠKODA OCTAVIA. New premium technologies supporting infotainment, connectivity and driver assistance systems emphasise the exceptional position of the compact sports car in its segment.

ŠKODA is celebrating yet more awards success with two victories at the 2017 Honest John Awards. In what is rapidly becoming another 'silverware spring' for the brand, the Superb and Octavia Estate both drove off with category wins.