ŠKODA UK announces strategic partnership with Sir Bradley Wiggins

09/01/2017
​ŠKODA UK and XIX Entertainment have today announced a long-term strategic partnership with Sir Bradley Wiggins.

Milton Keynes, 9 January: The three-year deal will see the former Tour de France winner and Britain’s most decorated Olympian appear in ŠKODA‘s new UK brand campaign which will be launched across TV, online, print and cinema in February.

As part of the deal, ŠKODA UK will supply Wiggins with a Superb Estate SportLine 2.0 TSI 280PS DSG.

ŠKODA started life as a bicycle company in 1895. Since then the brand‘s passion for two wheels has never wavered. Cycling has remained important to ŠKODA since that day and the brand has honoured that heritage ever since. Today, ŠKODA supports the sport through multiple event sponsorships including the Tour de France, Tour of Britain, The Women's Tour, and as vehicle partner to RideLondon.

All-new SKODA Fabia Monte Carlo - thumb
​​​ŠKODA is expanding its award-winning Fabia range with the introduction of the new Fabia Monte Carlo, which adds enhanced exterior body styling and a sporty new interior.

ŠKODA is celebrating yet more awards success with two victories at the 2017 Honest John Awards. In what is rapidly becoming another 'silverware spring' for the brand, the Superb and Octavia Estate both drove off with category wins.

All hail the Superb
​​The ŠKODA Superb has been honoured once again at the 2016 Professional Driver Car of the Year Awards, driving off with a fifth victory in the Private Hire Car of the Year. The Estate version also triumphed at the annual awards ceremony, securing the Estate Car of the Year title.