ŠKODA UK announces strategic partnership with Sir Bradley Wiggins

09/01/2017
​ŠKODA UK and XIX Entertainment have today announced a long-term strategic partnership with Sir Bradley Wiggins.

Milton Keynes, 9 January: The three-year deal will see the former Tour de France winner and Britain’s most decorated Olympian appear in ŠKODA‘s new UK brand campaign which will be launched across TV, online, print and cinema in February.

As part of the deal, ŠKODA UK will supply Wiggins with a Superb Estate SportLine 2.0 TSI 280PS DSG.

ŠKODA started life as a bicycle company in 1895. Since then the brand‘s passion for two wheels has never wavered. Cycling has remained important to ŠKODA since that day and the brand has honoured that heritage ever since. Today, ŠKODA supports the sport through multiple event sponsorships including the Tour de France, Tour of Britain, The Women's Tour, and as vehicle partner to RideLondon.

Volkswagen
New vehicles with EU6 engines currently available not affected.
All petrol models, as well as V6 TDI and V8 TDI models unaffected.
Technical solutions being developed and will be presented to responsible authorities before end of October.
ŠKODA UK launches integrated marketing campaign for ‘game changing’ new Superb
ŠKODA UK is launching an innovative through-the-line campaign to support the launch of the new ŠKODA Superb.
On yer bike! Research reveals the North-South ride divide
Cyclists in the North are on their bikes up to an hour and a half longer every week than their Southern counterparts, according to new research.
ŠKODA Gears Up For The Tour of Britain
ŠKODA UK will mark its fourth successive year as the official car partner of the Tour of Britain by providing a fleet of vehicles to ensure the event’s seamless running.
Summertime is fine...with a ŠKODA Summer Health Check
With summer holidays in full swing, ŠKODA is offering customers motoring peace of mind this August with a stress-free Summer Health Check.
ŠKODA named as the UK’s most dependable car brand by JD Power
ŠKODA has been named as the UK’s most dependable brand in a new JD Power study. The inaugural 2015 UK Vehicle Dependability Study (VDS) asked owners to report problems with their new cars – from serious breakdowns to troublesome in-car entertainment issues. Once analysed, the results gave ŠKODA a clear victory, with the brand comprehensively outscoring luxury brands.