ŠKODA UK announces strategic partnership with Sir Bradley Wiggins

09/01/2017
​ŠKODA UK and XIX Entertainment have today announced a long-term strategic partnership with Sir Bradley Wiggins.

Milton Keynes, 9 January: The three-year deal will see the former Tour de France winner and Britain’s most decorated Olympian appear in ŠKODA‘s new UK brand campaign which will be launched across TV, online, print and cinema in February.

As part of the deal, ŠKODA UK will supply Wiggins with a Superb Estate SportLine 2.0 TSI 280PS DSG.

ŠKODA started life as a bicycle company in 1895. Since then the brand‘s passion for two wheels has never wavered. Cycling has remained important to ŠKODA since that day and the brand has honoured that heritage ever since. Today, ŠKODA supports the sport through multiple event sponsorships including the Tour de France, Tour of Britain, The Women's Tour, and as vehicle partner to RideLondon.

The ŠKODA Kodiaq has added to its remarkable collection of industry accolades with a new title: TopGear Magazine Family SUV of the Year. Having already been crowned one of the magazine’s Best Cars in the World in 2016, ŠKODA’s innovative seven-seater SUV has reinforced its reputation as the most complete offering in the sector with its 2017 title.
The independent European New Car Assessment Program (Euro NCAP) has assessed the ŠKODA KAROQ. The compact SUV is the Czech car manufacturer’s latest model to receive the five-star rating, making the KAROQ one of the safest compact SUVs on the road today.
Milestone reached earlier than ever
On course for a record once again: Together with its production partners worldwide ŠKODA AUTO has already produced one million vehicles this year, making it the fourth year in a row that the number of vehicles rolling off the production line has reached seven figures. Never before has this milestone been achieved as early as in October of a calendar year. The ŠKODA models OCTAVIA, FABIA and SUPERB have made the greatest contribution to this success. Additionally, the large SUV, the ŠKODA KODIAQ, promises further growth for 2017. The ŠKODA KAROQ will also provide impetus for growth. The company is currently introducing the compact SUV to the markets, thereby continuing its SUV campaign.
ŠKODA Kodiaq Scout - promo
ŠKODA’s award-winning Kodiaq range is set to earn its badges with the arrival of a new Scout model. Priced from £32,330 and positioned between the SE L and Edition models, the Scout is the first new addition to the Kodiaq range since the seven-seater SUV arrived earlier this year.
Ordering for one of 2017’s most anticipated new arrivals – the all-new ŠKODA Karoq – opens today (Tuesday 3 October). Priced from £20,875, the all-new SUV sets new standards for value, comfort and equipment in what is one of the busiest and most competitive sectors of the new car market.
It’s been pulling buyers in since hitting UK showrooms in March, and now the new ŠKODA Kodiaq has proved itself to the be the ultimate towing companion by The Caravan and Motorhome Club. The seven-seater SUV has been named 2018 Towcar of the Year after taking victory in one of the toughest judging processes in the industry.