Milton Keynes, 9 January: The three-year deal will see the former Tour de France winner and Britain’s most decorated Olympian appear in ŠKODA‘s new UK brand campaign which will be launched across TV, online, print and cinema in February.
As part of the deal, ŠKODA UK will supply Wiggins with a Superb Estate SportLine 2.0 TSI 280PS DSG.
ŠKODA started life as a bicycle company in 1895. Since then the brand‘s passion for two wheels has never wavered. Cycling has remained important to ŠKODA since that day and the brand has honoured that heritage ever since. Today, ŠKODA supports the sport through multiple event sponsorships including the Tour de France, Tour of Britain, The Women's Tour, and as vehicle partner to RideLondon.
Emotion, dynamism and passion – ŠKODA combines all of these qualities with the ‘vRS’ initials. Even before its market launch, the Czech car manufacturer’s first high performance SUV, the ŠKODA KODIAQ vRS, proves that it can hold its own on the most challenging race track in the world. Racing driver Sabine Schmitz set the lap record for a seven-seater SUV at the Nürburgring’s legendary Nordschleife in the ŠKODA KODIAQ vRS, highlighting the car’s performance qualities. The KODIAQ vRS extends the range of vRS models in the ŠKODA line up.
A detailed report from the record breaking-lap with the video and photo-gallery, as well as the article with interviews with Sabine Schmitz and František Drábek, can be found on ŠKODA Storyboard. The material is freely downloadable and useable in media.
© ŠKODA AUTO a.s. 2018