ŠKODA UK announces strategic partnership with Sir Bradley Wiggins

09/01/2017
​ŠKODA UK and XIX Entertainment have today announced a long-term strategic partnership with Sir Bradley Wiggins.

Milton Keynes, 9 January: The three-year deal will see the former Tour de France winner and Britain’s most decorated Olympian appear in ŠKODA‘s new UK brand campaign which will be launched across TV, online, print and cinema in February.

As part of the deal, ŠKODA UK will supply Wiggins with a Superb Estate SportLine 2.0 TSI 280PS DSG.

ŠKODA started life as a bicycle company in 1895. Since then the brand‘s passion for two wheels has never wavered. Cycling has remained important to ŠKODA since that day and the brand has honoured that heritage ever since. Today, ŠKODA supports the sport through multiple event sponsorships including the Tour de France, Tour of Britain, The Women's Tour, and as vehicle partner to RideLondon.

ŠKODA is releasing a silhouette picture to grant the public a first look at its future model for the popular compact class. It provides a first taste of the distinctive and dynamic design of this five-door model. This hatchback model translates the emotive design language of the study ŠKODA VISION RS, which recently attracted attention at the Paris Motor Show, into a production vehicle.
Baking fever has once again gripped the nation – and ŠKODA UK is no exception. The car manufacturer has partnered with celebrity baker and 2016 Great British Bake Off winner Candice Brown to re-imagine a delicious, small-scale replica of the iconic Fabia cake. It comes more than a decade after ŠKODA’s advert, which saw a life-size version of the Fabia car made entirely out of cake.
Good things come in small packages, and according to the experts at What Car?, there are no finer compact used car options than the ŠKODA CITIGO and FABIA. Both have been awarded top honours at the What Car? Used Car Awards 2019 – seeing off tough competition in the process.
With the ŠKODA VISION RS, the Czech brand combines its sporting tradition with a sustainable future. At the Paris Motor Show 2018 in October, the striking concept study – with its dynamic design language and efficient plug-in hybrid drive – will provide the first insights into the next evolutionary stage of ŠKODA’s sporty RS models and the design of a future compact vehicle. ŠKODA also demonstrates a high level of environmental awareness with the use of sustainably produced Vegan materials.
The ŠKODA KODIAQ vRS is the Czech brand’s new, sporty, top-of-the-range model. In a week’s time, the high-performance SUV will celebrate its world premiere at the 2018 Paris Motor Show. The latest addition to the Czech brand’s vRS family combines a generous and flexible space as well as ŠKODA-typical practicality with a sporty interior.
ŠKODA has achieved its most daring GUINNESS WORLD RECORD™ to date: the farthest flight of an arrow caught by hand from a moving car.