ŠKODA UK announces strategic partnership with Sir Bradley Wiggins

09/01/2017
​ŠKODA UK and XIX Entertainment have today announced a long-term strategic partnership with Sir Bradley Wiggins.

Milton Keynes, 9 January: The three-year deal will see the former Tour de France winner and Britain’s most decorated Olympian appear in ŠKODA‘s new UK brand campaign which will be launched across TV, online, print and cinema in February.

As part of the deal, ŠKODA UK will supply Wiggins with a Superb Estate SportLine 2.0 TSI 280PS DSG.

ŠKODA started life as a bicycle company in 1895. Since then the brand‘s passion for two wheels has never wavered. Cycling has remained important to ŠKODA since that day and the brand has honoured that heritage ever since. Today, ŠKODA supports the sport through multiple event sponsorships including the Tour de France, Tour of Britain, The Women's Tour, and as vehicle partner to RideLondon.

A week ahead of its world premiere in Tel Aviv, ŠKODA has released the first official photos of the interior of the SCALA. The Czech brand’s new interior concept follows the overall direction set by the ŠKODA VISION RS concept car which was revealed at the Paris Motorshow in October. The SCALA will be the first ŠKODA production model to feature this emotive design language, blending ergonomics and emotional appeal. Key elements include a central display positioned high up in the driver’s field of vision and a redesigned instrument panel.
​​​ŠKODA’s remarkable trophy-winning streak shows no sign of ending with no fewer than three models taking top honours at the 2019 Carbuyer Awards. The Citigo, Octavia and Superb were all recognised as the best in their respective sectors as ŠKODA cleaned up in some of the new car market’s biggest and most competitive segments. All three ŠKODA models were also repeat winners, retaining their titles from last year’s awards.
Scala Interior
A design sketch provides a first glimpse of the interior of the new ŠKODA SCALA. The new compact model will be the first ŠKODA to feature the latest infotainment generation with a free-standing display positioned high up, in the driver’s immediate field of vision. The optional Virtual Cockpit has the biggest display in its class. In addition to new interior trims and premium materials the SCALA also offers a generous amount of interior space, along with the largest luggage compartment in this segment, at 467 litres.
Scala
Following on from the first silhouette images, ŠKODA reveals the name of its new model – the ŠKODA SCALA. The name derives from the Latin word ‘SCALA’ which means ‘stairs’ and is a step forward for the Czech car manufacturer in the compact hatch segment. The SCALA is the first ŠKODA production model in Europe to carry the ŠKODA name in lettering across the centre of the tailgate and replaces the ŠKODA logo.
ŠKODA dials into the future with new Virtual Cockpit option
ŠKODA is introducing a new, fully programmable digital instrument panel to its KAROQ, OCTAVIA, SUPERB and KODIAQ ranges - giving the customers the option to replace traditional analogue dials and gauges with a high-definition electronic display for the first time.
ŠKODA AUTO continues on the road to success. From January to the end of September, the car manufacturer increased its worldwide deliveries to customers by 7.8% year-on-year to a new record of 939,100 vehicles. ŠKODA AUTO also achieved sales revenue of 12.6 billion euros, an increase of 2.1% and the best result in the company’s history. The operating profit of 1.1 billion euros remained high in the first three quarters, but was negatively influenced by high financial expenditures for new models, electromobility and higher personnel costs.