ŠKODA sells its two-millionth vehicle in China

27/02/2017

ŠKODA has delivered its two-millionth vehicle in China. The milestone vehicle is a ŠKODA SUPERB with a 1.4 TSI engine in Polar White. Werner Eichhorn, ŠKODA Board Member for Sales and Marketing, handed over the brand's flagship to customer Li Hongan in Shanghai. China is the largest single market for the long-established Czech brand. In 2017, ŠKODA is celebrating the tenth anniversary of its entry into the Chinese market.

“As our largest single market, China is an important pillar of the ŠKODA growth strategy,” said Werner Eichhorn, ŠKODA Board Member for Sales and Marketing. “We are delighted that our ŠKODA model range is being so well received by Chinese consumers and that we have already been able to convince two million customers of the merits of our vehicles. We intend to continue to press ahead with this successful development in the years to come. Our SUV campaign, which ŠKODA is now also launching in China, is expected to contribute to this,” added Eichhorn.

The development of ŠKODA in China is an unprecedented success story. The Czech manufacturer entered the Chinese market in 2007. Back then, ŠKODA began production of the OCTAVIA locally under the umbrella of SAIC Volkswagen. In close collaboration with the Chinese joint venture partner, China became ŠKODA’s most important single market as early as 2010. After six years and three months, it had reached the milestone of the first million vehicles sold; it took a mere three and a half years to sell the second million.

As the bestseller, the ŠKODA OCTAVIA is at the top of the popularity scale. The two million vehicles sold in China included almost 1,107,000 of the ŠKODA OCTAVIA, more than 305,000 ŠKODA RAPIDs, nearly 268,000 of the ŠKODA SUPERB, over 251,000 ŠKODA FABIAs and around 69,000 of the ŠKODA YETI. Today, the brand is one of the established volume manufacturers in China. A total of six ŠKODA model ranges roll off the production line in China, i.e. the FABIA, RAPID, RAPID SPACEBACK, OCTAVIA, YETI and SUPERB. The KODIAQ, ŠKODA’s first large SUV, will be launched in the second quarter of 2017.

“KODIAQ represents an important step for ŠKODA in China. It is an entry of the brand into a completely new segment but it is also a start of a comprehensive SUV campaign. During this campaign ŠKODA will bring four SUVs for the Chinese market. We are very confident about this step and the first reactions show us that it is the right direction for the brand,” said Michael Arndt, Executive Director for Sales and Marketing at SAIC ŠKODA.

In 2016, ŠKODA delivered more than 300,000 vehicles in China for the first time – a record for the brand. With this, ŠKODA grew by 12.6 per cent in its largest single market compared to the previous year, clocking up sales of 317,100 vehicles (2015: 281,700 vehicles). ŠKODA incorporates specific requirements and preferences of Chinese customers into the concept, design and features of newly developed models. With the SUV campaign, which is gathering pace with the launch of the KODIAQ, ŠKODA is transferring its expressive design into the SUV segment and emphasising the brand’s emotive power. The SUV campaign is an important pillar of the current ŠKODA strategy.

ŠKODA will further develop its position and increase its presence in the Chinese market in the future. During the state visit of the Chinese president Xi Jinping to the Czech Republic on 30th March 2016, Volkswagen, SAIC Motor Corporation Limited and ŠKODA AUTO signed a memorandum of understanding concerning a five-year investment plan worth €2 billion. The objective is to expand the current model range, for example by adding vehicles with alternative drive systems and several SUVs.

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Scala Interior
A design sketch provides a first glimpse of the interior of the new ŠKODA SCALA. The new compact model will be the first ŠKODA to feature the latest infotainment generation with a free-standing display positioned high up, in the driver’s immediate field of vision. The optional Virtual Cockpit has the biggest display in its class. In addition to new interior trims and premium materials the SCALA also offers a generous amount of interior space, along with the largest luggage compartment in this segment, at 467 litres.
Scala
Following on from the first silhouette images, ŠKODA reveals the name of its new model – the ŠKODA SCALA. The name derives from the Latin word ‘SCALA’ which means ‘stairs’ and is a step forward for the Czech car manufacturer in the compact hatch segment. The SCALA is the first ŠKODA production model in Europe to carry the ŠKODA name in lettering across the centre of the tailgate and replaces the ŠKODA logo.
ŠKODA dials into the future with new Virtual Cockpit option
ŠKODA is introducing a new, fully programmable digital instrument panel to its KAROQ, OCTAVIA, SUPERB and KODIAQ ranges - giving the customers the option to replace traditional analogue dials and gauges with a high-definition electronic display for the first time.
ŠKODA AUTO continues on the road to success. From January to the end of September, the car manufacturer increased its worldwide deliveries to customers by 7.8% year-on-year to a new record of 939,100 vehicles. ŠKODA AUTO also achieved sales revenue of 12.6 billion euros, an increase of 2.1% and the best result in the company’s history. The operating profit of 1.1 billion euros remained high in the first three quarters, but was negatively influenced by high financial expenditures for new models, electromobility and higher personnel costs.
ŠKODA is releasing a silhouette picture to grant the public a first look at its future model for the popular compact class. It provides a first taste of the distinctive and dynamic design of this five-door model. This hatchback model translates the emotive design language of the study ŠKODA VISION RS, which recently attracted attention at the Paris Motor Show, into a production vehicle.

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Baking fever has once again gripped the nation – and ŠKODA UK is no exception. The car manufacturer has partnered with celebrity baker and 2016 Great British Bake Off winner Candice Brown to re-imagine a delicious, small-scale replica of the iconic Fabia cake. It comes more than a decade after ŠKODA’s advert, which saw a life-size version of the Fabia car made entirely out of cake.