ŠKODA Secures Larger Slice of UK new car market in 2017

05/01/2018
ŠKODA UK has ended 2017 on a high, with 79,758 vehicles new car registrations. In the face of a declining overall UK market (down 5.65 per cent to 2.54 million cars), ŠKODA has grown its share of new car registrations by 0.16 per cent to a record 3.14 per cent overall.

Milton Keynes, 5 January 2018: Every model in the ŠKODA range played its part in the success. The Octavia was the most popular model, with 20,493 cars finding new homes (9,435 hatches; 11,058 estate).

Next up was the Fabia with 19,275 cars registered, 14,757 of them hatches and 4,518 estates – the latter taking over 28% of the segment share.

In its final year on sale, the brand’s much-loved Yeti was the third-most popular ŠKODA model with 11,538 cars registered.

The brand’s flagship Superb registered its best ever performance in the UK with 10,810 registrations, up 6.3 per cent on 2016 (6,165 estates and 4,645 hatchbacks).

The Kodiaq, which went on sale in April, made its mark with 6,664 registrations in 2017..

Commenting on the record performance, Duncan Movassaghi, Director of ŠKODA UK, said: “These figures demonstrate yet again the phenomenal momentum ŠKODA is enjoying in the UK. Interest in ŠKODA cars is at a record-high. Customers have long recognised ŠKODA as a brand that delivers great quality at outstanding value for money. Now, with strong design featured on our new models, we are attracting more new customers that ever before.

We’ve implemented some standout initiatives this year, including ŠKODA Live tour and our Real Life Test Drive scheme, which have returned impressive results. With the imminent launch of the all-new Karoq, 2018 is set to be another busy year.”

A week ahead of its world premiere in Tel Aviv, ŠKODA has released the first official photos of the interior of the SCALA. The Czech brand’s new interior concept follows the overall direction set by the ŠKODA VISION RS concept car which was revealed at the Paris Motorshow in October. The SCALA will be the first ŠKODA production model to feature this emotive design language, blending ergonomics and emotional appeal. Key elements include a central display positioned high up in the driver’s field of vision and a redesigned instrument panel.
​​​ŠKODA’s remarkable trophy-winning streak shows no sign of ending with no fewer than three models taking top honours at the 2019 Carbuyer Awards. The Citigo, Octavia and Superb were all recognised as the best in their respective sectors as ŠKODA cleaned up in some of the new car market’s biggest and most competitive segments. All three ŠKODA models were also repeat winners, retaining their titles from last year’s awards.
Scala Interior
A design sketch provides a first glimpse of the interior of the new ŠKODA SCALA. The new compact model will be the first ŠKODA to feature the latest infotainment generation with a free-standing display positioned high up, in the driver’s immediate field of vision. The optional Virtual Cockpit has the biggest display in its class. In addition to new interior trims and premium materials the SCALA also offers a generous amount of interior space, along with the largest luggage compartment in this segment, at 467 litres.
Scala
Following on from the first silhouette images, ŠKODA reveals the name of its new model – the ŠKODA SCALA. The name derives from the Latin word ‘SCALA’ which means ‘stairs’ and is a step forward for the Czech car manufacturer in the compact hatch segment. The SCALA is the first ŠKODA production model in Europe to carry the ŠKODA name in lettering across the centre of the tailgate and replaces the ŠKODA logo.
ŠKODA dials into the future with new Virtual Cockpit option
ŠKODA is introducing a new, fully programmable digital instrument panel to its KAROQ, OCTAVIA, SUPERB and KODIAQ ranges - giving the customers the option to replace traditional analogue dials and gauges with a high-definition electronic display for the first time.
ŠKODA AUTO continues on the road to success. From January to the end of September, the car manufacturer increased its worldwide deliveries to customers by 7.8% year-on-year to a new record of 939,100 vehicles. ŠKODA AUTO also achieved sales revenue of 12.6 billion euros, an increase of 2.1% and the best result in the company’s history. The operating profit of 1.1 billion euros remained high in the first three quarters, but was negatively influenced by high financial expenditures for new models, electromobility and higher personnel costs.